Suning buys Red Child, third party profit, shareholder money

2-3 years, the general line some of the categories are moved on the line, plus http://www.aliyun.com/zixun/aggregation/17947.html "> of the abundant private capital, in some professional or institutional incitement to set off a business, Investment boom. The abundant funds of electric business enterprises in advertising, manpower and logistics and other aspects of investment, due to the nature of the electric business industry, most enterprises want to have the scale to win, the capital of China's e-commerce industry is too optimistic, in the electric business platform after repeated price war, found that the electricity business platform to profit is a boss problem. Vicious market competition, capital impatience, and then seek to exit the road, so that China's electric business industry into a consolidation period, Suning bought red children kicked off.

In the merger incident, who immediately profited most, the people involved in the acquisition must know, who will immediately pay, I think the shareholders are innocent, unplanned. Two years ago, the electrical business is a very good concept, online selling things, can save a lot of manpower, venues and other costs, when the capital began to play the concept of 2 years, the electricity trader was the transition investment, the bubble is too big, pe/vc to exit, will take the road of mergers and acquisitions, small enterprises to sell large enterprises (most listed companies, many shareholders of the money), the capital is gone, Entrepreneurs will now set up a flat, large enterprises continue to plan the Grand Blueprint, the beneficiary (consulting company, etc.) sing a symphony, the event looks absolutely beautiful, but ultimately money is a group of shareholders.

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