Suning buys red child: Vertical plus vertical is an X

The x in the title is read fork, do not read axe. The reason is, see Su Ning's acquisition of the meaning of the red child, as if they have suddenly become a comprehensive electric business, but also known as the layout of the next ten years of retail and so on. But in fact, if he does not buy this year, red child investors should be linked to the Southeast branch. Therefore, the result of this acquisition is not a fork, is a cross, the former in intellectual, some indecent, the latter in the future, rather ominous.

Colleagues on the Thursday in Suning bought something, today is Tuesday, very good notice has arrived in Beijing, and then to the afternoon, told "I ' m sorry, rain, tomorrow to send it." "Colleagues are furious, and the anger last time came from buying a cell phone from Bowser." If you really want to sell powdered milk, it is estimated that there should be an advance amount, otherwise the child can not stand. Logistics and customer service issues, I do not know what will be improved in this merger.

Red children do a good job vertically, unfortunately, the customer viscosity is lower, and http://www.aliyun.com/zixun/aggregation/17676.html "> Marriage website is almost, we find objects on the collective withdrawal, do not have to be forced to delete the number, All。 Although red children have been trying to prolong consumer spending cycles, various initiatives have failed, and the turmoil between capital and founders has made management more difficult. From the perspective of development, I have always felt that the red children should be followed by the education SNS, and so on, and to dilute the characteristics of the electrical quotient, stabilize their own consumer groups. Red Children's Community walk or comprehensive maternal and child knowledge of the route of women channels, and the portal channel and vertical station there is nothing too big difference.

This merger, from a good place to see, can be said for Suning Electric brought the so-called female users, but the actual look, the strong demand for electrical appliances are newlyweds, in fact, the user is not so strong distinction. And another benefit is bringing in new categories, but in fact, at present for Suning, the trouble is to integrate the easy to buy and suning appliance docking and operation problems, now more than a mother and child line, in the coordination mechanism on the more complex, can straighten out, manpower difficult, to see Providence.

The current economic environment is very poor, said before, not how to write electricity or investment, because at present, these two areas of this year's theme is bankruptcy and mergers and acquisitions, no bankruptcy to mergers and acquisitions, no one's estimated to be ready to go bankrupt, the first few because too big, won't let them fall, row in the back, can only ask for many blessings. Red children can be adopted, has been regarded as a lucky luck, and many luxury goods dealers, waterfall streams, and so on, even if the late financing is good, is basically the brink of collapse. I hope you will be prepared by the electricity dealers.

The embarrassment of the vertical electric quotient is many, own category market is apt to be combined to kill, but oneself expands the category consumer often not to buy. Where the guests sell what kettle, necklace, is also inventory of a mess. In fact, the weakening of the brand, but reduced professionalism. and professional upgrade, the natural crowd is limited, the amount of not to go, prices may not have advantages, overall or loss of the situation. I have suggested that a toy dealer, from an expert point of view, in the form of packaging to provide 0-18-year-old toys, thus forming a rapid elimination of the role of the industry family. (household attire is cheaper, and people who buy it may spend a considerable amount of time, thus reducing the purchase of competing goods.) Of course, the current look at Red children, or go to the category classification of the way, and the General Electric business is no different. The rapid growth of the red Child was hailed as the miracle of the year, but I personally think that this and Sanlu events after the aftermath of a great correlation, when the Sanlu incident affected by the age of marriage and marriage has passed the marriage stage, the remainder may not be too much to buy this account, of course, other competitors to cut is also a very important reason. After all, this category of vertical, is a life time period of the vertical, and not a comprehensive demand for the vertical. In other words, I buy a screwdriver, may go to the vertical site to ensure that the brand professional and product comprehensive, integrated electrical business is difficult to do this, such as the iron Net. But I buy mother and child, homogeneity will be stronger.

Of course, the above analysis may not be correct, because I have never been to the red children to buy things, because I was not her target customers. This situation is actually quite embarrassing, and as a long-term user of Taobao or jingdong, my shopping habits will naturally let me choose this channel to buy at that stage.

Therefore, Su ning by acquiring a vertical company, will not become a comprehensive electricity quotient, but will become a more complex electric business company, this is never a good thing. This will not shock the electric business sector, it is estimated that many people will enter the egg pain boundary.

I keep saying, Suning's advantage lies in the infiltration of stores, how to store logistics transformation, I am afraid is the most decisive outcome and the future direction, but at present, Su Ning's competition is still in the traditional price war and category expansion, which makes people feel no focus and no new ideas.

Therefore, I think the urgent matter of suning is to solve their own logistics problems, this is the most important user experience, and home appliances logistics, store logistics and integrated goods logistics, how to comb this system, rely on IBM I see is relatively suspended. Of course, IBM is also very crash, I heard that Su Ning's demand is also a day of three changes, quickly be made vomit.

Fortunately, Su Ning is rich.