Suning Gome stores This expansion line to the same price

Electricity dealer price war deferred to offline

Although the "8 15 electric business war" has attracted countless questions and "saliva", but there is no impact on the "war" of "in-depth development", after the Jingdong Mall Liu announced no longer entangled in "with suning 10 yuan 10 yuan to reduce prices, and instead of directly send Coupons", with Tencent this "Dashan" As the backing of the Xun network also officially announced the early start of the 3C promotion, will be scheduled to start September 11 300 million yuan concessions to advance to August 16, positive "attack" Jingdong Mall 3C "Key", and the online market, in China's home appliances retail sector occupies the leading position of Suning, Gome entity stores also announced that it will start fighting back today.

Beijing East: "Overweight" gift coupons

Set off the price war Jingdong Mall Liu, in the "war" into the second day after the "mad", through the micro-blog announced will be "direct distribution of 2000-300 and 3000-500 of the big home appliances coupons, the equivalent of a cheap 300-500 yuan per piece." "And at the same time declared that" after August 14, the user has been orders, whether or not to pay, will receive a certain amount of compensation! ”

For the industry to the Jingdong Mall play "pseudo price war", the actual preferential strength is not big doubt, Liu to "Use the coupon, everyone to go!" In response, as for the "low price but generally out of stock" problem, Liu said that "coupons continue until September 15, before this, we will be out of stock products in place." ”

Beijing and east also revealed that Jingdong Mall in the big home appliances field set off the most brutal price war, is because of "suning everyone electric gross margin as high as 25%", Liu said: "The user went to suning shop to buy a 5000 yuan refrigerator, suning to earn everyone 1250 yuan, and jingdong only add 150 yuan to sell, Only people have enough price war space. ”

Gome: More than 1700 stores online

Suning line on the same price promotion in Beijing after the first launch, this week, line on the same price category has been from the beginning of the computer, communication category extended to the best-selling brand models of traditional home appliances, Suning said the next stage will be in batches in Shanghai, Hangzhou, Guangzhou and other place in the price year-on-year. The reporter learned that suning from today on the nationwide range of more than 1700 stores to start the "national Preferential War", Gome also announced from today onwards, more than 1700 stores nationwide began to maintain the same price online.

In the local market, Gome, South China general manager of the high cluster to our correspondent said, including Guangdong, the United States in South China's seven provinces a total of 500 entities stores today began to start "broken nets" action, the goal is directed to "kill Jingdong." According to Gao, from today onwards, South China Gome all stores of the promotional staff will hand a price list of Jingdong products, Gome Information Center every hour to update the store once, "as long as the goods are Jingdong, Gome store prices will be lower than it, he dared to sell a dollar, I dare to sell nine cents Five." The end of the "broken net" action to see Jingdong, we are all in the end. ”

Su Ning Guangzhou District Management Center General manager Fan Chunyan also promised "lowest price". According to her, starting from today 9 o'clock large-scale promotional activities, only in Guangzhou, Foshan, Zhaoqing, Shaoguan, Qingyuan Five to let resources more than 80 million yuan, the highest decline to 50%.

Gao pointed out that Gome has the strength "naked price hit to the lowest", he said that the price war is a long-term protracted, questioning whether the east can continue, "logistics and distribution, supply chain are not ready, how to play price war?" ”

Response

Mofcom: Whether the price war is illegal is judged by the law enforcement Department

The electric business is in a raging battle, become the management department can not "avoid talking" topic, at the Ministry of Commerce's regular press conference yesterday, the Ministry of Commerce spokesman Danyang on the price of electricity dealers to respond, Shen Danyang that although the current industry on the price of the electricity dealers in violation of the "People's Republic of China anti-unfair competition law", However, to judge whether the so-called "price war" is illegal, it is necessary to have laws and regulations.

"What are the legal provisions that are relevant to the sale?" The 11th article of the Anti-Unfair competition law stipulates that the operator shall not sell the goods at a price below the cost for the purpose of crowding out the opponents. The second paragraph of article 17th of the Antimonopoly Act stipulates that an operator who has a dominant position in the market is prohibited from selling goods at a price below cost without justification. Article 14th of the Price Act stipulates that the operator shall not, in order to crowd out competitors or monopolize the market at a price lower than the cost of dumping goods, disrupt the normal production and operation order, damage the national interests or other operators legitimate rights and interests. We can through these several laws and regulations of the clear provisions to make judgments, the behavior of several e-commerce companies is illegal, is required by the relevant law enforcement units, such as price authorities, industry and commerce law enforcement departments and other relevant laws and regulations of the law enforcement body to investigate and collect evidence before the judge can be made. Danyang that the final "qualitative" of the "electric business war" can be judged by the explicit provisions of these laws and regulations.

For the Ministry of Commerce's position, as of press time, including the price of the competent departments, industry and Commerce law enforcement departments did not have a further position on the price of electricity dealers.

Extension

Gome: Beijing East Guangzhou stock shortage rate of up to 60.88%

"Hawking sound big, really less affordable", out of stock is a serious price war, Jingdong most consumers accused of a point, many in front of the computer and so did not get the consumers in micro-Bo Spit on the slot "was Beijing east." Mr. Peng called the hotline to complain that he wanted to buy a beautiful refrigerator product on the east of Beijing. The price of most products is really very low, but most of them show no goods ", Mr. Peng finally found a price of 989 yuan and a price of 999 yuan of the refrigerator shows the goods, but all in the operation to" order determination " The link was told that "the order was voided" and could not be purchased in the end.

According to the data provided by the United States, as of August 15 night 9, the Beijing-East four categories of large household electrical appliances in guangzhou stock shortage rate reached 60.88%, of which the number of color TV models accounted for 57.66%, the refrigerator of the model accounted for no more than 48.95%, washing machine models accounted for less than 60.36%, Air conditioning no goods model accounted for the highest, for 66.81%. Mainstream brand shortage is particularly serious, gree air-conditioning 80 products participate in activities, there are 60 shows no goods, Samsung TV 22 products participate in activities, there are 21 goods, Siemens Refrigerator participation in 21 products is not a whole line of goods.

Related

300 million yuan promotion in advance of Xun net War

Yesterday, Tencent's Xun network announced that the original September 11 launch of the 300 million yuan to let big promotions advance to August 16. Xun Network CEO Bu Guangzi yesterday through micro-blog announced: "From 14:00 today, as long as you find a product in the activity page is more expensive than jingdong, we will adjust the price in real time!" Before January 1 next year in South China beyond Jingdong! ”

"3C product is the main business of Jingdong, we just want to see if Jingdong will and Xun net head-to-head to a price war, give the consumer a real low price, do not cheat promotion." "Once the" Beijing-east, Soviet-American war is a marketing scam, "said Bu Guangzi.

Xun said that from 16 o'clock in the afternoon the previous day, Xun began an all-night inventory, for the promotion of the mobilization of more than 5000 kinds of goods, which explicitly more than 65% of the big appliances, 80% of mobile phones, 70% of digital equipment is lower than jingdong and suning prices, especially in the mobile phone category is required on average than Jingdong 3%- 10%, 47 of the hottest selling mobile phones in the market than Beijing East 25% lower. In everyone's electricity has invested more than 400 kinds of commodities, covering the television, air-conditioning, refrigerators, washing machines and other major categories.

Reporter yesterday Xun network found that xun the emergency adjustment on the line of promotional activities directly to the largest business 3C area.

Nanfang Daily reporter Chan Dan intern Xu Wenchin co-ordination: Dai remote