Suning pplive or push Smart TV

Since Suningyun Business (002024) acquisition pplive, Suning combined pplive push Intelligent TV rumors will be frequently seen in the newspapers. According to Su Ning and pplive internal Personage responds, the second half will have about the family Internet related product release, the current information about the intelligence television is temporarily inconvenient to disclose.

Last October, Suningyun a pplive with Alibaba to buy pptv44% 's stake at a price of $250 million, and Suningyun's home internet strategy started.

In recent Suningyun investor research, Suningyun the investment pplive, said it is important for Su Ning to realize the multi-terminal integration of internet retailing, video electric quotient development, brand and product promotion as well as the whole solution for individuals, home users, including content, intelligent family, etc.

Since the acquisition, Suningyun and PPLive have made further integration. Suningyun said that the two sides in the family living room, customer drainage, product promotion, sports competition cooperation, virtual operator development and other aspects have been further cooperation.

According to a Suningyun insider, the cooperation between the two mainly based on family living room, the company for home Internet is developing TV shopping application software, the second half will be released. PPLive insiders said that the second half of the year is expected to have a home Internet related products released, the implementation will be officially issued as prevail.

At the beginning of this year, when Suningyun set up its big operations headquarters, he put home internet strategy to a new height and set up a special division. The above Suningyun Insider introduction, at present the family Internet Business Department mainly develops the intelligent television end and the box end, emphasizes the multiple screen interaction.

Reporter learned that pplive has pushed the TV box, its advantages in the box end and content is Suningyun business preferred focus. At the same time, Suningyun in the hardware field and the advantages of the supply chain has also given this cooperation a lot of imagination space.

It is worth noting that the first half of this year, the number of traditional color TV sales is not ideal, more in the negative state, and the new generation of music-watching Smart TV is the only lead. Allwin Consulting data show that the first quarter of this year, the market share of the video tv online from 14.1% to 23.1%, the music video TV Super TV to 19% of the market share in the entire industry ranked number one. Suningeo to push the smart TV, whether it will continue the mode and growth of the music will be the second half of the watch.

June 25, Suningyun Chairman Jindong issued an internal speech, said the second half will take the initiative, is now Suningyun from the transition to the straight to the key turning point.

In the first half of this year's many electric war, and Gome compared to Suningyun, some low-key. Suningyun business suffered last year's performance landslide, the first half of this year focused on adjustment, the transition effect of many attention.

Suning insiders said that the first half of the adjustment of Suning, the second half will focus on exerting force. After adjustment and running-in, Suningyun's performance has gradually improved, the most difficult period has been spent.

It is reported that in this internal speech, Jindong also said that the Suningyun business will take place three major changes this year, the organizational structure of the running-in effect than expected, synergy efficiency increased significantly; The headquarters of the large area, superior to subordinate authority to increase the decision-making response to accelerate the breakthrough progress of major projects, logistics user experience quickly improve, The logistics of the first-tier cities reached 98.6%, and suning easy to purchase the computer end and mobile end of the user experience is also effectively improved.