Suning Tesco announced 500 million additional investment to guarantee 3C low price, Gome announced the total price reduction of physical stores

Jingdong Senior Vice President Shengchang said that in the hope that through the price war change the consumption mode, so that more and more people choose to buy online consumer power

However, Suning Gome believes that if the price of online purchase to affect the quality of offline services, the ultimate damage to consumers

After the 15th price war, the price war of the major electricity dealers slowed down, the promotion strategy changed. Beijing East began to use the way to issue coupons to compete, Suning easy to buy announced 500 million additional resources to ensure that 3C low prices, Gome announced that the entity shop overall price reduction.

Liu yesterday in micro-blog said, "No patience with suning 10 yuan 10 yuan price, today 11:00-12:00, directly issued 2000 minus 300 and 3000 minus 500 of the Big home appliance coupons, the equivalent of a cheap 300-500 yuan per piece, step!" After 814 of the users have been orders, will receive a certain amount of compensation! ”

Then, Su Ning, vice president of the purchase, said Li Bin, "we decided to ensure the absolute advantage of home appliances and abundant supply of goods on the basis of additional 500 million resources into the computer, mobile phones, digital and other full products, to ensure that computers, mobile phones and other categories of the best price, otherwise give twice times ”

Chengdu, the United States held a press conference yesterday, August 17, the 61 physical stores overall price reduction, announced that all products are low into the Jingdong shop prices.

According to a Amoy data, the 15th 6 big electric appliances commodity 117,000 pieces of large household electrical goods, only more than 5,000 commodity prices have declined, accounting for about 4.2%.

How was the price war going yesterday? From a Amoy net to three popular TV yesterday 6 o'clock in the afternoon parity, the price difference is not obvious.

Now it seems that the price straight only lasted 1 days of heat, the home appliance business site began to turn to other means of promotion, the price difference is no longer obvious, may be seen as the power of the big guys calm down after the buffer.

Jing Dong Senior vice President Layong: "The price war is to change the consumption pattern"

Price first and then drop? Is there any price? Called the worst of the history of the electricity dealer price war started, all sorts of questions, especially to provoke price war Jingdong mall first. Beijing East yesterday senior vice President Shengchang to Rong, to Huaxi City newspaper reporter detailed the price war behind the motives.

Shengchang to Rong, is to participate in the first China e-commerce Development Forum held in Chengdu yesterday. Talking about yesterday's price war, Shengchang said the price war was only one way, and Jingdong wanted to change the way it was consumed.

"After this price war, the sale of large electrical appliances is bound to usher in a revolution, there will be more and more people choose to buy online, Jing Dong is to make consumer information more symmetrical." Shengchang yesterday said that through this price war, can let consumers realize that everyone electricity can also buy online, is the main purpose of Jingdong. This also let Suning, Gome's online mall to benefit. ”

For the network on the electricity quotient "Three Kingdoms Kill" various views, Shengchang said, regardless of doubts or fear, praise or good, the future of retail industry must embrace E-commerce, the future may not be a simple business model, but the line under the integration.

Will BoE extend the price war to other commodity areas? In this respect, Shengchang said, price war is a floating strategy, according to the company and market conditions decided. "Our goal is not to allow consumers to accept jingdong, but to tell consumers the advantages of E-commerce." ”

Two big home appliances traders responded: "The entity shop can make up for the lack of online shopping"

However, for Shengchang's comments, Suning Gome does not agree. Yesterday, Chengdu, the relevant responsible person told Huaxi City newspaper reporter, for everyone electricity this commodity, the impact of consumer purchase experience, not only line online under the change of purchase mode, but also related to offline installation, after-sales service and many other aspects, if the cheap online to affect the quality of online services, The ultimate damage is consumer.

"Large household electrical Appliances household installation Engineering volume is quite vast, we have 6000 of people in Chengdu installation team, if consumers find problems, you can always go to the vicinity of our store to solve face-to-face." "The person in charge thinks, this kind of advantage is the more than 20 years of the Gome line chain to accumulate, the non-Beijing East can catch up overnight."

For the online price war who is better than the commitment to the preferential, he thinks it is extremely easy to become a gimmick. "We shop promotions, are written in black and white on how much cheaper, rebate how much, consumers buy once the discovery is not true, can take the promotional credentials to find sales, or compensation or return can be operated." ”

He believes that the Internet, prices are changing at any time, consumers are also difficult to collect credentials to blame the business false propaganda. Even if consumers are serious, online returns are also troublesome.

For gome related to the statement, Suning related officials said yesterday, she added, Su Ning's line of online business is not conflict, but complementary.

"We not only have 5,000 after-sales service stores to provide large household electrical appliances offline services, these offline shops can also make up for the lack of online experience." "The official said, the entity store to consumers to experience more intuitive and accurate, consumers can know how to fit the home, on the other hand, the physical store is also an easy way to buy suning sales channels.

"Suning easy to buy not only home appliances, as well as daily supplies and other department stores, more than a single entity store category richer." "Fan manager said, Suning staff can help the entity store consumers to buy online," This solves some older consumers do not access the Internet, the realization of the online network integration. ”

Li Bin, Executive vice president of Suning Tesco, said, "If the price is not the lowest will give twice times the difference compensation", the person in charge said that there is a physical store, for consumers twice times the difference compensation is very easy to operate, you can directly to the shop negotiations, which makes suning involved in the price war promises will not become a gimmick.

Ministry of Commerce: to determine whether the illegal need to investigate evidence

Yesterday morning, Ministry of Commerce spokesman Danyang at the Ministry of Commerce's routine press conference, said that the "anti-unfair Competition Law" 11th stipulates: Operators must not crowd out opponents for the purpose of selling goods below cost price. Regulation 17th of the Antimonopoly Act stipulates that an operator who has a dominant position in the market is prohibited from selling goods at a price below cost without justification. 14th of the Price Act stipulates that the operator shall not, in order to crowd out competitors or monopolize the market at a price lower than the cost of dumping goods, disrupt the normal production and operation order, damage the national interests or the legitimate rights and interests of other operators.

He pointed out that the behavior of several electric dealers is illegal, it needs to be the price of the competent departments, industry and Commerce law enforcement departments, such as legal investigation and evidence before making a judgment. Comprehensive

What kind of "price war" do we welcome?

Price is always a sharp weapon of commercial competition, no doubt, in addition to quality, consumers are most concerned about commodity prices. Consumers are welcome when several electric dealers scramble to cut prices. However, "buy not to sell the essence", the electric business spell price, after all, is not "learn Lei Feng", survival, development is its fundamental purpose.

After two days of "confrontation", many consumers have listed the "tricks" of the Electric dealers: prices after the price, a large number of goods without goods, so that consumers can not compare prices.

It remains to be seen whether the "price war" will hit, but these "discoveries" have already reminded people not to expect too much from a "price war" to avoid being fooled by a brilliant promotional campaign.

Although this "price war" can really like some businesses said to become protracted war, the industry is not optimistic, but consumers still expect, businesses in reducing commodity prices at the same time, the quality of goods and quality of service do not discount.

So selectmen to play "price war", from one side reflects the lack of core competitiveness of China's commercial circulation enterprises. Compared to the "price war", we are more welcome "value war", so that consumers experience in the process of consumption to meet, is the business more sophisticated means of competition.

The most important point is that the "price war" cannot be turned into a vicious competition that crosses the legal line. If the competition to one side of the big, so far not to promote competition, but also because of the formation of a new monopoly to stifle competition, so that consumers for a price benefit and a large number of bills.

The consumer's welcome is not without the bottom line, but depends on whether the merchant speaks good faith, defends the law, truly lets the consumer benefit, lets the profession develop healthily.