Suning's Open platform 3.0 is not a simple imitation, but the electrical business "free Trade Area"

Suning's Open platform 3.0 is not a simple imitation, but the electrical business "free Trade Area"-last night, in Beijing water cubic Suning open Platform Online conference, Suning Tesco executive vice President Li Bin Shizhini. Unlike other electric dealers, the Suningyun business has a huge network of stores and a nationwide logistics system. Its "Free Trade Area" opens to global merchants: as long as meet the investment standards can be free to enter, at the same time from the platform to provide businesses with the necessary low-cost supporting services, such as financial services, warehousing logistics, intermediary and so on, business owners enjoy a high degree of autonomy and profit distribution rights ...

Last night's water cube packed, nearly thousands of businessmen, experts and media came to listen to Su Ning's "Big idea."

According to the introduction, Suning This build electric dealer "Free Trade Area" is a fully open ecosystem, by a series of different functions of the park structure: divided into "Business Park", "Flow Park", "Development Park", "Operation Park", "Service Park", "Financial Park", "Insurance Park", "Training Park", respectively, on behalf of business operators, Third-party flow partners, electric business operators, third-party developers, social logistics After-sale customer service, third party finance and insurance, third party training.

At present, suning version of the "FTA" of the overall planning is divided into three parts: the first is the scope of investment, 2013-2015 mainly to the Greater China region for the whole category of investment, 2015 years later will open to overseas merchants. The second is the number of merchants planning, in accordance with selected preferred criteria, the four quarter of this year only plans to invest 10,000, 2014 control in 50,000, 2015 control in 100,000 home. Third, the visitor planning, Suning easy to buy year target is to reach the daily average of 6 million visitors stable flow. At the same time, Suning open platform program includes PC end, mobile end, store end, intelligent TV end and so on multiple screen entrance. Through the full access to the four-terminal flow, the open platform program next year, the overall flow of the Internet to reach 12 million, 2015 years more than 20 million, to ensure that the business efficiency of businesses to improve steadily.

Public services, "FTA" has set up several major categories of "infrastructure": for business-oriented planning, store design and decoration, basic flow import, basic data Services, instant messaging services, suning certification commodity quality inspection services, THIRD-PARTY transaction guarantee and payment tools and other services. It is worth mentioning that these basic services are basically the other electric platform for the charging of annual fees and technical services, the main way, but suning open platform of these basic services will be provided free of charge.

The commercial "cloud matching" becomes the bright spot

Li said that Su Ning's "Free Trade Area" will also open a series of complete commercial packages outside the public service, to the settled merchants and consumers to provide "store cloud", "financial Cloud", "It Cloud", "logistics Cloud", "Advertising cloud", "Operation Cloud", "Knowledge cloud" and other value-added services, this will also become a "self-trade Area" of Suning a big bright spot.

The store is the biggest advantage that Suning distinguishes from the traditional electric business platform: on-line open platform merchants will be able to rely on Suning store cloud to achieve landing, so that merchants can freely choose to enter Suning Plaza for brand display, can also select some goods into the store physical display, or can choose through electronic shelves, two-dimensional code, Video and other forms to achieve virtual display. At the same time, the store will also provide users with their own, payment, distribution, identification and many other O2O services. According to the introduction, Su Ning is trying to build the Internet store mode, the first version will be in the four quarter of this year in the national Key cities pilot, the first batch of 100 core stores will be open to the platform merchants.

At the same time, Suning financial Cloud layout has also been basically formed. The company currently has its own third-party payment tools-Yi Bao, and set up a small loan company, to the vast number of suppliers and consumers with convenient financial services. It is understood that suning easy to purchase will be located in the open platform to provide small loans to suppliers, the first batch of 1 billion yuan to set up platform credit funds, to provide businesses with collateral, credit, factoring and other forms of financing services, the annual interest rate than the current market has a clear competitive advantage, is expected to start pilot operations at the end In the near future, Su Ning will launch the value-added service based on easy pay account balance for the Merchants and consumers ' fund products and insurance financial products.

Another major feature is the "logistics cloud", the project consists of 12 automatic selection centers, 60 large Logistics Base and 5,000 city distribution points with stores as the backbone, which is matched with 10,000 own distribution vehicles and 50,000 courier team Construction, which will basically radiate to all regions of the country. After the open platform is online, suning "logistics cloud" will be gradually socialized open. Li bin revealed that this year four quarter in some key cities launched "cloud warehousing" and "Cloud Express" services, merchants can choose Suning to provide warehousing and distribution services, but also to provide door-to-door and delivery of goods to the payment of services, the corresponding tariff standards will be lower than the current level of social logistics.

O2O mode main dual-line open

According to the introduction, Suning open platform with "dual-line open, unified commitment, preferred selection and free policy" four major differences in the core characteristics. "Double-line opening is undoubtedly the biggest bright spot." Industry insiders say.

Analysts pointed out that in the current electric competition in the "Red Sea", Suning's offline store is the beneficial starting point for its differentiated competition, this June, Suning announced the same price online. "Double line and Go", the nationwide line layout and the different forms of the offline retail business, which let Suning line store in the open platform of the role of a very big play space.

The "dual-line open" tradition is understood as the full opening of online platforms and offline stores, only from this perspective, for the merchant, will be able to enter a platform, at the same time seize two groups of customers, for consumers, it means that both online and offline, can enjoy the great wealth of goods, and on the basis of the same price, through the store end, PC end , Mobile end, intelligent TV terminal can achieve free and convenient shopping.

Li said that Suning's "two-line opening" is far from the opening of the channel platform, but suning more than 20 years accumulated all the commercial services resources will be all open, including logistics, promotion, customer service, after-sale, finance, it and other business modules, truly realize the social sharing of business resources, realize the scale effect, reduce operating costs.

Some analysts told the Shanghai News reporter that at present, Suningyun is the traditional retail industry embraced the most thorough internet. The core means of the development of the traditional retail business is the channel, the channel is the world; the first element of competition in the Internet age is the entrance, which is the gateway to the world. Suning open platform on the line, on behalf of the company is to clear the strategic direction of contention for the entrance, Occupy O2O competition commanding heights.