Suningyun issued a quarterly bulletin, the company's first quarter to achieve operating income of 22.869 billion yuan

Suning explained that the performance decline is mainly due to the first quarter of the slowdown in macroeconomic growth, consumer prosperity continued to slump, enterprise development is facing greater external pressure. In addition, the income base was relatively high due to the implementation of energy-saving subsidy incentive policies in the first quarter of 2013.

In the store, 2014 1-March, suning in the mainland market company opened 12 new stores, close the adjustment of 32 stores. As of March 31, 2014, the company has 1565 stores in mainland China (329 flagship stores, 422 stores, 728 community stores, county town stores 72, Tesco stores 12, red Children Shop 2.)

In summary, the first quarter of Suning realized operating income of 22.869 billion yuan, down 15.93% from the same period last year, the main business income fell 16.15%, compared to the store (refers to the January 1, 2013 and before the opening of the store) sales revenue fell 13.4% Year-on-year, Online business to achieve sales revenue of 3.3 billion yuan (including tax), the year-on-year decline of 26.65%.

Suning said that, due to poor external environment, the company strengthened the cost of the control, operating costs absolute value of the chain fell, but due to the same store sales revenue more substantial decline, the company operating cost rate increased 3.58% year-on-year.

Suning in the earnings revealed that the first quarter operating system after a period of running-in, two quarters of the company's operational efficiency will be upgraded, improve logistics, customer service, stores and the internet shopping experience. In the supply chain optimization, will focus on customer demand-oriented product operations, through procurement, promotion, service and other links, strengthen the single product marketing, the introduction of characteristics of product-driven sales, in accordance with the consolidation of household appliances, highlighting 3 C, the development of maternal and child thinking to carry out category operations, while actively improving the experience of the Open Highlights the quality and service characteristics of Suningyun.

Su Ning anticipates, although faces the performance pressure, but will continue to perfect the line on-line same price experience, the implementation more aggressive price competition strategy. Considering that last year's home appliance energy-saving subsidy policy withdrew at the end of May, the company expects sales revenue in the two quarter to reverse the downward trend, to achieve a flat or slightly increased, resulting in two quarters in gross margin, the relatively stable cost, under the premise of the shareholders of the listed company's net profit loss narrowed to 25, 0 yuan to 350 million yuan.