Supply chain management in e-commerce (II.)

What are the effects of e-commerce on the supply chain? This is compared to the traditional retail. First of all, http://www.aliyun.com/zixun/aggregation/7858.html "> traditional retail has physical stores, the display of goods by physical shelves, goods on the shelf position is based on customer search for goods habits and marketing value." In general, the maximum contribution of the Unit shelf area to turnover and profit is the goal.

E-commerce will be the goods in the form of pictures and text displayed in the virtual shop on the website. It is easy for customers to search with a product name or brand or category. It is also convenient to use a variety of methods to sort items such as prices, new products, inventory, or other attributes. The search results are sorted according to the marketing strategy. For example, if you want to hit the price of the image can be a big promotion of goods, if you want to push new products will be the new row, if you want to increase a small amount can be the best-selling goods before the row.

Physical stores to pick the task to the customer, efficiency is not important, but also want customers to stay in the store longer some, so the customer rigid demand for goods (eggs, milk, etc.) placed in the position, so that customers in the ' stroll ' in the process of buying impulse. There are also some sporadic convenience items (chewing gum, newspapers, magazines, etc.) that can be added to the shopping cart before the final payment is made by the customer.

E-commerce to pick goods is the business to do their own, so the main pursuit of efficiency. Warehouse is generally a flat library, the goods on the shelf to sell the smallest units of storage, rather than the traditional retail of the three-dimensional library and by box or pallet storage. The optimization of the shelf is very important, it directly affects the efficiency of picking. Traditional retail warehouses in the single picking volume, the type of less, efficiency is not a problem, and E-commerce single picking by wave times, pick up the volume of small, many kinds.

The location of E-commerce is generally determined by the degree of relevance and popularity of the commodity. Generally has a best-selling commodity area, is very close to the packing area, in order to pick the goods quickly. The greater the relevance of the commodity (the greater the chance that the customer will buy two items in the same order), the closer they are to the one that can be picked up at once. Therefore, the target of location optimization is the picking density (pick density).

Goods can be placed on the shelves in a predetermined configuration of the location, but also dynamic random placement (random stow). The latter location of the utilization rate is much higher, but need RF technical support, real-time positioning. Another advantage of random placement is that it is possible to expand or reduce the location of the goods on the shelves to increase the shelf use rate.

Depending on the number of items per order, the efficiency of the different picking methods varies greatly. For example, 1th stores each order on average 16.7 items, if each order alone to pick up the waste too much time, a number of similar orders together run wave (wave picking) together to pick up, and then split (sort), efficiency will be high. However, if there are only one or two items per order, it will reduce the efficiency after the gathering. is generally the combination of the two.

Date of writing: December 14, 2010