Supply chain problem is the source of the life of agricultural product electric dealer

Ma Yun has said "Ten years later do not do electronic business will be business", many followers will be cited as the classic, e-commerce into a negative artifact.

The author thinks that if the agricultural products dealers do not solve the problems of the agricultural supply chain from the ground commerce, the service on line will lose the development life completely.

Agricultural products are indeed incense steamed a piece, but also a lot of friends are not ready to fight, but still want to calm down. Perhaps you master all kinds of top sourcing, maybe you know all kinds of good marketing, maybe you study all kinds of business models, you do not see the sea when the distant beacon seems close at hand, in the sea after you found that the beacon is still unreachable, walking will not have the coordinates, then can dock is a problem.

A single world-stumped distribution mission

On a hot summer day, a hapless distributor received a single distribution assignment, the following goods need to be safely sent to the customer's home, namely: a salmon, a chicken, a box of eggs, a box of peaches, a bag of vegetables, a bucket of oil, a bag of rice, a box of nanxiang small steamed bun. This distribution question is by the original vegetable housekeeper CEO Mr. Yutian to give the assumption, in reality as long as your commodity is rich enough, similar pit daddy distribution demand will happen.

Fresh Salmon need 0-4 ℃ (preferably with ice bed), the chicken needs freezing conditions, the best 零下15-18℃, peach best cold storage Temperature is 7-13 ℃ (also to do the extrusion protection measures) ... Each product on the temperature and environmental requirements are different, if strictly in accordance with the standard requirements of distribution, the world is afraid that no one company dare to take this list.

Trunk Logistics and terminal distribution are important links in the circulation of fresh agricultural products, the current well-known manufacturers of fresh business, most of them are full set of their own dry (self-built cold storage and self-purchase refrigerator car), their own stem from the failure to meet their own distribution requirements and ensure the quality of service of third parties, The ensuing problem is that once the scale of the expansion of the trans-regional operation, there will be a full set, the cost of high assets, seemingly not in line with the operation Logic of light assets, but there seems to be no better choice.

This is the end of the supply chain distribution problem, the following set of data to let you know some of the root causes:

With a population of 1.4 billion, there are now only 70,000 refrigerated vehicles, the average of 20,000 people have one, and Japan is about 150,000, the United States is about 250,000, they have an average of 800-1200 people have a refrigerated car, you can think that each community has an exclusive refrigerated vehicle, This also determines that their country's refrigerated transport rate as high as is, and our country is the opposite.

"We need at least 600,000 refrigerated vehicles to get close to the cold-chain transport level in developed countries." "China Cold Chain Committee (China Logistics and Procurement Federation of the cold chain Logistics Professional Committee," the Secretary-General Qin Yuxi).

The above situation determines the current cold chain Foundation in China is still very weak, when you are ready to dabble in agricultural products, please first investigate whether the local has refrigerated, cold chain transport conditions, and then accounting for the relevant operations and distribution costs, and so understand these are not too late.

Two little stories that make Ko crazy

"My family has a vineyard, when the grapes mature almost every day to go to the fruit market to send goods once, because they are local acquaintances, as long as the market stalls in advance of contact with the boss, he will be agents and then take commission." There are a lot of lorries from the north, most of them are unfamiliar with the market here, so everyone together strangers not pick up his goods, a car goods unsalable for several days, when the car owner is usually low price, a car goods loss good tens of thousands of normal, we also went to the north, the same thing will happen to us. ”

This is a real little story, the friend from Changsha City, Hunan, his father for a long time as a fruit and vegetable broker, so well aware of such industry rules.

Another friend said that one year to Xinjiang to buy JuJube, after a visit and negotiations, finally and a large family signed the acquisition agreement and paid a deposit, on a few days before the purchase, the market of JUJUBE suddenly rose two cents, the result is not sold, not prices do not want to pull the goods away, and they talk about contracts or what the spirit of contract is equal to swine, But you can't.

The above two little stories tell you:

1. Do not understand this business, do not touch this industry, the concept can not solve the problem of two cents.

2. Do not understand this place, carefully play cross-regional integration, ambition in the unspoken rules slightly inferior to a chip.

The above mentioned is the supply chain front-end sourcing problem, high quality agricultural products in the hinterland, the field of the organization of low, the concept and communication is not on the same channel, even if you are tall tyrants, in the face of the problem of two cents.

Although such farmers are not universal, but the most attractive to farmers or real prices, a two cents to make you upset, two two hairs to make you mad, three two cents may let you bankrupt.

Three foreign moons than the fact of the domestic circle

1. Cat power to raise fresh channel "Meow Fresh Health", all the goods sold from foreign imports.

2. Shun Fung optimization, Tuo tuo workers, easy fruit nets, Fu Tian network, such as domestic leading enterprise of the business of 60–70%, the sale of goods is still imported goods.

3. Taobao, Jingdong, 1th stores and other giant platform-type electric business enterprises, not bad money and resources, but the face of special agricultural products market is still very difficult to tread the pace of development.

Why is the moon more round abroad?

First, in the consumption chain, the credibility of imported food is generally higher than domestic goods, domestic food bad currency expelled good currency phenomenon, consumers of domestic food lack of confidence and security.

Second, in the front of the supply chain, the source does not have the scale, the standardization of goods is low, most products only in the stage of dumping of raw materials, there is no brand operation of the basis, thus unable to carry out systematic packaging and marketing, can not meet the needs of the circulation market.

Third, in the supply chain at the end, the organization of low supply, lack of both understand agriculture and electrical business professionals and service agencies, leading to service awareness and service level mismatch market demand, resulting in high project communication costs, low operational efficiency, and greatly increased the operational risk.

Four, at the end of the supply chain, the foundation of the cold chain is very weak, our distribution network is not rich enough, at the same time we do not have enough ability to reduce the distribution costs.

And, what we lack is precisely foreign have, who's moon and worshipping no inevitable relationship, precisely is the best choice of the market, is in line with the results of commercial logic. Popular understanding of the root cause is: the sale of imported goods, you can do less heart to make more money, but also to ensure the trust of consumers and satisfaction.

Five driving forces for developing agricultural electricity dealers

The first type: Supply chain driven

Typical representative is Shun Fung optimization, backed by Shun Fung Group Logistics and distribution advantages, can quickly occupy the national market, this is their last year to win nearly 400 million sales record of the main reason, the upstream supply richer more standards, downstream distribution advantages will be more visible.

The second type: marketing-driven

Typical representative is the original life net, agricultural products behind the story is strong, easy to create the spread of hot spots, from the Chu Orange, Liu Dao to pan Apple, from the four berries to Yangchenghu champion crab, behind all have the shadow of the original Life network, the core is to promote the flow of marketing and sales, the challenge is to constantly introduce new.

The third type: product-driven

The typical representative is Tuo Tuo works The society, relies on the self built organic farm to adhere to the high quality product, and vigorously develops the Union farm in the whole country, strives to obtain the loyal consumer through the strict controls quality, the product drives the consumption and the steady, the challenge is the fast changing market rhythm.

Fourth: Channel-driven

Typical representative is every day orchard, relying on their own professional understanding of the fruit market, single focus on fruit category, Rio Tinto Day cat, shop 1th, micro-letter, TV shopping, radio and other sales channels, the challenge is cross-regional distribution service capabilities.

The fifth type: service-driven

Typical representative is Suichang Shop Association, the government to support the independent operation of enterprises, they for local small and medium-sized sellers (farmers) to provide training, shop, marketing, warehousing, distribution and other standardized services, by virtue of their professional services to win market value.

What is the core of developing agricultural electricity dealers

The above mentioned five "driving force" has its own obvious characteristics, only the resources are different but no good or bad points, no matter what drives self-development, when the completion of a commodity conversion and circulation, must face the complete carding of their own supply chain.

First, there is no rest assured that the products are white talk ...

Second, have assured products, but can not form standardized goods, but also in vain ...

Third, with assured products, can form standardized goods, but can not guarantee transport and distribution, is futile ...

Four, have assured products, can form standardized goods, can solve good transportation and distribution, but the level of service, called Reckless ...

An agricultural product from the field to the table, needs to be picked (excavation), sorting, quality inspection, storage, packaging, marketing, trunk, distribution, after-sale and other links, we talked about E-commerce is only the top layer, stripped off this coat I think

The core of the development of agricultural power suppliers is to solve the supply chain problems and provide market circulation solutions.