Survey shows Groupon penetration rate is twice times LivingSocial

Sina Science and technology news Beijing time of June 27 morning, the U.S. market research company foresee results of the latest survey shows Groupon's penetration rate reached the second livingsocial twice times, the two users, respectively, 51% and 24%.　　Foresee results surveyed 22,000 American online shoppers this spring and found that two-thirds of group-buying registered users actually participated in group buying deals. The survey investigated whether Groupon and LivingSocial could really help companies attract new customers. The results showed that 31% of group buying users were new customers, 27% were "infrequent customers" and 38% were "frequent customers". Another 4% are former customers.　　This suggests that at least 35% of group-buying users have brought new business, or even 62%, to the business, says foresee. But foresee result also said that the data also showed that existing loyal customers will also through the sale of the original need to buy goods. "This added value is so low that it hurts profit margins and is likely to turn loyal customers into discount seekers," the report says.　　"Other findings of the report are as follows: of the 22,000 respondents, 65% registered at least one group buying site.　　-The proportion of Groupon users is 51%,livingsocial to 24%,google offers for 14%,woot to 10%, others 7%.　　-46% of group-buying users are using more than one group, which means Groupon may not be able to decline as a result of rivals ' growth. -In the past 90 days, nearly two-thirds of the registered users have participated in at least one group purchase.　　One-third of them participated once, 55% participated more than once, and 11% did not participate.　　-specific to each website, 47% of Groupon registered users to participate in group buying, LivingSocial and Google offers of this ratio is 22% and 12%. -Among the registered users of Groupon, 9% is 18-24 years old, 50% is 25-44 years old, 35% is 45-64 years old, 5% is over 65 years old, 11% is 18-24 years old in LivingSocial, 60% is 25-44 years old, 26% is 45-64 years old, 3%　　Is over 65 years of age. -Among Groupon users, men were 37%, women were 62%;livingsocial, men were 36% and women were 63%. (Si yuan)