Survey shows that 49% of women surveyed agree or agree that they prefer the online shopping experience

Absrtact: 41% of Asian women buy something for their families out of guilt in their online shopping. The women's shopping mentality was revealed yesterday in a report by the Economist think-tank, EIU, commissioned by the Commission to independently investigate the rising power of Asian women online. Report Also

41% of Asian women buy something for their families out of "guilt" in their online purchases. The women's shopping mentality was revealed yesterday in a report by the Economist think-tank, EIU, commissioned by the Commission to independently investigate the rising power of Asian women online. The report also said that 70% of mainland Chinese women prefer online shopping than physical stores.

According to the report, 49% per cent of women surveyed agreed or agreed that they preferred the online shopping experience, compared to the offline physical stores. This is a higher figure for women in mainland China, with 69% of mainland Chinese women favoring online shopping compared with offline purchases.

The report pointed out that there are inexpensive goods is the main driving force of online shopping. 62% of the respondents in Asia agreed to buy the best price for the net, which is the highest in mainland China and South Korea, about 70%.

In Hong Kong, Singapore, Japan and other markets, the proportion of women keen online shopping is low. In Japan, just 18% of women say they prefer online shopping than physical stores. Part of the reason, the report argues, is that the physical stores in these markets are very dense.

Unlike women in Europe and America, Asian women see online shopping as a fun social and recreational activity: 63% of women choose to "surf the internet without buying", and 59% say "You can't afford to go online".

In addition, 41% of women when they buy too much of their own online, they will give their family something to "peace of conscience." In mainland China, the proportion of women who buy something for family members such as husbands, children and parents is more than 67%.

It is reported that the report gathered from mainland China, Hong Kong, Macao and Taiwan Region, India, Japan, Singapore and South Korea's 5,500 women online shopping data.

According to EIU, the Asian retail market expected an average growth of 4.6% per cent in 2015, to $7.6 trillion trillion, far exceeding the European and North American markets and stabilizing the world's largest consumer market. Women occupy a pivotal position in the entire Asian consumer market.