Tailor to do business on Weibo daily turnover up to 30,000

Sina has a blogger to borrow this nuggets, has the industry to remind, unique personality products more suitable for the micro-blog interactive sales of the opening microblogging function, for some people, is no longer limited to 140 words to record the life of the dribs and drabs, some of the flexible people, has been on the microblog to activate the idea of making money, creating a story of wealth creation,　　This topic will be described to you on a per-term basis. In Sina Weibo, there is a "crazy tailor" Guangzhou bo Friends, through the micro-blog to help people custom-made clothes, now a day's turnover of up to 30,000 yuan.　　Successful cases, always make people's blood boiling, let us feel the microblogging marketing this new thing feasibility. "Shopping mall 5000 yuan of coat cost 500 yuan" crazy tailor formerly known as Zhang Congbin, the beginning of 2010 to Guangzhou, the same year in May, opened a clothing store in Guangzhou Xingang Middle Road, the implementation of wet customization, different from the traditional advanced customization or customized, plainly is custom-made. According to his original vision, this is a traditional clothing fair to end consumers open mode. The customer chooses the sample clothing provided by the tailor, the tailor buys the raw material for it, and finds the factory to produce, then delivers the door. The customer pays the tailor the cost and part of the Commission. Because of eliminating the middle of the sales link, but also will not produce inventory, the price relative to the shopping malls in the brand clothing is much cheaper.　　According to Zhang Congbin, in the mall to sell about 5000 yuan a coat, the cost of about 500 yuan, in addition they charge a commission of 100-200 yuan. Daily orders from micro-blog up to dozens of but, the ideal is very plump, the reality is very bone, the initial business is not satisfactory.　　At the end of 2010, Weibo was hot, Zhang Congbin also registered an account on Sina Weibo, and then began to develop the microblog into a platform for expanding business. Reporters in their micro-bo see, at the end of April this year, he began to publish a number of micro-blog clothing model, and then a fan began to thread, said to be customized. As of August 22, Zhang Congbin Weibo fans have reached 21645. According to him, nearly one months since the daily orders from micro-bo, to dozens of, when the turnover is good to reach 30,000 yuan, when the difference is more than 10,000, "Now my business volume is mainly from micro-blog, accounted for more than half."　　Reporters on the micro-blog saw that this winter some of the coats, has attracted many fans, an orange plaid coat, was forwarded 1562 times a week, comments 384 times. Chong Rich reviews personalized product sales in micro-blog can be surprised to comment on people: Li Xingbin, media, micro-blog marketing professionals Each person can be registered in Sina Weibo, and then every day can be updated to communicate with you, or have everyone interested in the topic, so you can achieve marketing purposes, this way is the new launch of micro-blog marketing. I think the reason why the "crazy Tailor" is successful in micro-blogging marketing is that he maintains the micro-blogging brand, and it is important that the products he offers are unique and personalized, and need to interact with each other. So, this product on Weibo marketing insteadIt is advisable to receive unexpected surprises.