Taiwan's convenience stores have topped 10,000 and become the world's most convenient stores, with an average of 2000 people each, Taiwanese media reported recently. Convenience stores are affecting and changing the Taiwanese way of life, and its development is also a reflection of Taiwan's economic and social changes over the decades.
The selling point is convenience, not cheap.
The concept of convenience stores sprang up in the United States in the late 20, when small supermarkets replaced traditional grocery stores, open shelves, bright storefronts, year-round closures, food and daily necessities ... Such a small shop immediately received the heat of nearby residents, the chain of convenience store industry emerged.
Taiwan's Unification Group introduced a 24-hour outlets from the United States in 1979, and convenience stores began appearing in Taipei. At present, outlets is the leading position of Taiwan's convenience stores, occupies nearly 5,000 in 10,000 convenience stores, and is the first company to open the store to Taiwan's outlying islands and mainland, and is the first convenience store company listed in Taiwan.
At present, Taiwan's top four convenience stores for outlets, the family, Lerfoux, OK, four are 24-hour business, year-round chain stores. During an interview in Taiwan, the reporter was a frequent visitor to a nearby convenience store. A Taiwanese friend suggested: "Find a time to go to the supermarket, the convenience store is more expensive." "The reporter asks:" For what thing expensive still so prosperous? Taiwan's friends said: "Because of convenience." "The time is convenient, 24 hours any time can go to buy things;" Convenient location, schools, hospitals, subways, office buildings, even Ali Mountain have shops, the city almost no hundred meters must be in the convenience store; goods convenient, bento (lunch box), coffee, fresh-cut fruits, batteries, mobile phone cards, YOUYANJIANGCU readily available; service facilitation, photocopying, mailing , pay fees, buy train tickets, can be completed in the convenience store.
Meet the fast pace of business society
Convenience store in Taiwan's development is not a shot and red, the first introduced outlets once lost, housewives still prefer to go to the fixed shop to buy food and daily necessities. But after a period of time of market adaptation, especially the fast-paced life of the office workers gradually love the convenience store. Time-saving and labor-saving facilities to overcome the traditional small price advantage of the grocery store, into the life of Taiwanese people.
The successful development of convenience stores in Taiwan in addition to profits in the production and pace of life accelerated, but also because the various brands of convenience stores in the competition constantly according to the needs of people to provide the most convenient goods and services. For example, food, the past convenience stores only provide instant noodles, steamed stuffed bun and tea eggs, now summer has noodles winter sesame oil chicken rice, and can be used to serve the boxed dishes and fruit. As for beverages, from various types of bottled beverages to the current grinding of coffee, according to statistics, outlets lidengkequ Coffee has occupied 80% of Taiwan's coffee market.
From Bento to dishes, from magazines to underwear, products that greatly meet the needs of people, the convenience store also opens up the service item, provides the toilet and the boiling water, provides the photocopying, the facsimile, the printing, the mail, the payment, the ticket purchase, the net buys the receipt service and so on, almost covers a person and a family's entire demand.
Taking into account the needs of tourists
Convenience stores in the fierce competition each highlight their own characteristics, have their own piece of heaven and earth. Ali Mountain Convenience Store main scenery, the establishment of outdoor seating area, so that consumers enjoy sakura, see clouds, view mountain scenery, the introduction of the family convenience store in Japan to develop rice ball products, locking fixed consumer groups, located in the roadside convenience stores to provide large parking lots, play the role of the rest area; The convenience store on the bike lane is ready to ride friends ' favorite food supplies, known as the bicycle supply depot.
With the increase of mainland tourists, convenience stores for the first time to include tourists into their own consumer groups. A convenience store opposite the duty-free shop in Neihu District, Taipei, has introduced a renminbi payment mechanism that can also be mailed to mainland visitors. Tourists buy things, leave the address to leave, the convenience store is responsible for mailing to the consumer's home.
Some convenience stores in accordance with the needs of mainland tourists stock, pineapple cakes, sun cakes, kinmen sorghum wine, masks, white flowers, and so on, where tourists like the mainland, can be in the convenience store sweep, both to facilitate the extension to the tourist community, but also increased the profit point of the convenience store.
Convenience stores are generally small, but the provision of convenience and quality services to achieve the largest and most powerful, has become a booming industry.