Take stock of foreign websites that are not open in China

We often refer to Chinese characteristics, some people say that many things in foreign countries look very common but, but in China is seen as inconceivable, on the contrary, many things in foreign countries seems to be very strange, but in China as a common but, this may be called Chinese characteristics. In the Internet field is also the case, those in foreign development wind red, and then want to show their fists in China, do a big business, but in China is not acclimatized, not long will be defeated, obediently back to the base camp. Let's take a look at the foreign websites that are not eaten in China and simply analyze the root cause of the situation.

"Touch You,"--msn.

MSN is called "Microsoftservicenetwork", is a Microsoft's Instant messaging software, with a powerful Windows platform, to MSN to bring a great promotional role in the global use of a very wide range. 2005, MSN officially joined the mainland market. But what Microsoft has never imagined is that China's IM sector has a bully in China for years. I believe we all know that this bully is Tencent QQ. Bill Gates once smiled that QQ is for the low-end netizens, and MSN is for high-end users. So MSN into China's user positioning is the city white-collar. However, a few years later, QQ still maintain the majority of the market share, and MSN or mediocre results. The 2010 3Q War although caused the user to Tencent's impression is not good, but still did not shake the QQ in China IM domain boss status, when MSN took the opportunity to work with Sina, advertise MSN. Nearly a year, MSN added how many users?

"disobedient" search engine Google

From my personal emotional point of view, I am very fond of Google, which has nothing to do with worshipping. Regarding its product service, regarding its enterprise culture and the innovation ability, everybody is obvious to all, the Google becomes the world most formidable search engine to be deserved. However, after Google came to China, the results are not ideal. When it faced the competition with China's Baidu, the result has failed, the market share is a drop again, is its service is not popular with users? Of course not. The 2010 was a dismal exit from the mainland market because of discord with the Chinese Gov.

No longer ferocious tiger--Yahoo China

Yahoo is the ancestor of search engines and portals, and remains the key to global portals today. I used the first search engine is not Baidu, not Google, but Yahoo. 1999, Yahoo joined China's portal market. Fierce competition with China's gateway big guy. August 2005, Yahoo China was bought by Alibaba, time passed 6 years, the global Yahoo, especially and Yahoo in the market share is a sharp decline. Today's China, the portal has been Tencent, Sina, Sohu and NetEase dominates. Look at the friends around us, how many people will go to Yahoo site, how many people will have Yahoo mail?

Consumer-to-consumer's ancestor--ebay

ebay is a well-deserved consumer-to-consumer ancestor, before the advent of Taobao, many people are through ebay to sell or buy their own products. However, when Taobao appeared in China, became the biggest competitor of ebay, also because of the appearance of Taobao, Ebbay in the Chinese consumer-to-consumer market share sharp decline, although later also launched the Chinese version of ebay ebay, also failed to change the fate of Taobao eliminated. Look at the friends around us, how many people will buy things on ebay?

Sns--myspace that do not conform to national conditions

MySpace, founded in 2004 in Los Angeles, became a popular social networking site, ushering in its heyday in 2008. But as Facebook grew, MySpace began to fade silently. China's MySpace Network to enter the Chinese SNS market, facing a large number of strong competitors. NET, NET, QQ alumni and so on. Now the Poly Friends Network has long been Tencent friends, Renren, such as China's SNS buried in the underground, poly-friend Network withdrew from the mainstream SNS status in China.

Facebook Facebook

Facebook, which was created in 2004 by Zuckerberg, an American, is now the world's largest social networking site, but it is surprising that such a powerful Facebook is not in China's ascendant. At the end of 2010, Facebook launched a Chinese version of the net, the time has passed for six months, the net in the industry did not have much action, I do not know how many people around us have used a foreign network. As far as I am concerned, I have registered for the last year and have not logged in until today.

Group Purchase ancestor--groupon

Group buying site is now a very popular China, assorted group buying sites are flooded on the network. What handles the net, litters Regiment, QQ buys and so on, let me dazzle. To tell the truth, understand group buying also quite a long time, but I have not yet put into action to buy. Groupon is the ancestor of the group buying site, this concept was introduced into China, group buying site development, it is said that Groupon in foreign countries is also one of the group purchase site, but to enter the Chinese market, and Tencent cooperation, launched a Chinese version of the high peer network, the performance is general. Recently on the Internet to see news, frequently burst into high peer network internal problems. Is this group buying site not acclimatized in China?

In fact, to say in China acclimatized foreign websites or foreign software, certainly more than these, I just listed a few more typical cases, share with you. These software or sites are very good products, by the user's favorite, but why when they enter China, can not get rid of the fate of the "acclimatized"? I think the root cause is cultural differences. Although the Internet is a new type of media, it seems to have nothing to do with culture, but can not be overlooked is that to do a product is also in the performance of a culture, Google is the performance of innovation, QQ performance is no time in the online network life. After entering China, these excellent foreign products do not really understand Chinese culture and understand the cultural characteristics and psychological needs of Chinese users. Just a simple translation of the interface from English into Chinese, the results of course is conceivable.

In addition to the product and the user, there are cultural differences. There are also problems caused by cultural differences within the enterprise, some foreign internet companies after joining the Chinese market, must be recruiting in China, but because do not understand the human nature of the Chinese, the foreign management model copied to China, the internal management of the uncoordinated is also an important reason for not acclimatized.

The internet has no borders, but internet companies have borders. China and the United States of the Internet culture is very different, so that many internet start-ups in China is the United States to copy the Internet model, but can not copy to the United States Internet culture, learning is the surface, learning is the essence. That is why China cannot create a great search engine such as Google, nor does it appear to be a world-class social networking site, Facebook. The November 2010 Desktop War, let Chinese netizens see the Chinese internet big guy is how a pair of face. Ignore the interests of users, for their own interests, regardless of malicious slander competitors.

This is sign, let's talk about it today. Thank you for reading!