Taking stock of "creative electric dealers"

Absrtact: From 2011 onwards, the original, fashion, design flash site fab in the E-commerce Circle quickly leap Red, become the industry's star Electric representative. But in recent months pouring fab is looking for information about acquisitions, and its CEO Jason Goldberg has recently

From 2011 onwards, the original, fashion, design flash site fab in the E-commerce Circle quickly leap Red, become the industry's star Electric representative. But in recent months pouring fab is seeking information, and its CEO Jason Goldberg has recently confirmed this information, once again becoming the focus of public opinion.

In the United States, the same designers, handmade goods as the main carrier of the electric representative, there are Etsy and fab different point is that Etsy is a network store platform, similar to the domestic Taobao. Etsy CEO Chad Dickerson, the world's largest financial information company Bloomberg News agency, said that as of October 2013, 10 months of sales have exceeded 1 billion dollars. Of course, advertising remains the main source of revenue for Etsy. What is the development of such a huge electricity market in China?

As China's leaders shout for reform and innovation, China's innovative typhoon is approaching. The huge Chinese creative electricity market, in the domestic electric business industry in which platform is ready to send it? Today let the author in-depth analysis of it.

B2C/C2C model does not apply to the Chinese market

Fun Play Network is an earlier batch of test water creative electric business platform, as a business model of creative electricity representatives, have to face warehousing, inventory, capital turnover and other aspects of pressure. We found that people who love handmade goods, original products, often belong to the higher quality of life requirements of a class, then the handmade goods and original products as a conventional goods to sell, I think this is not a wise choice.

And for the United States has been imitating the Etsy model of Wow NET, in the course of operation, the same encountered a lot of problems, product quality control, how to introduce more in line with the characteristics of handmade products, to increase the customer's stickiness to the platform. China is to a large extent different from the United States, for example the Internet coverage, I think still have most of the handmade goods business is no condition to operate online business. If the pure Consumer-to-consumer mode, it is obviously difficult to go down.

Can b2c+c2c solve the problem?

and similar to the United States Etsy platform, as one of the most controversial creative electric platform of the thin goods street, but tried to develop through the B2C+C2C model. Unlike the Etsy, the model of the street is more similar to that of Amazon and China's Jingdong Mall. We have found that the b2c+c2c is looking for ways to solve the problem of selling their products to businesses that do not have the Internet business conditions, and to improve the order conversion rate of products through the development of some components. This seems like a good choice for businesses with different needs.

As for the development of the thin cargo street, I think there are still many problems to solve. From the management team of the Thin street, although it is a long war for many years of the Corps team, but from the founder's resume, they have not been exposed to these handmade goods and design products. Although the development of 2 years, dilute Cargo Street has a large membership group, become one of the few creative electric business platform. But the change of product operation idea from fast to slow, perhaps is the aspect which the dilute goods street urgently needs to adjust.

With the pace of life and work, and the rising standard of living, more people need to slow down in life, to find a balance, to emphasize the quality of life. Creative Electric business prospects are very broad, those rugged, standardized things will gradually disappear with the improvement of the quality of life in our vision, replaced will be those full of personality, full of feelings, personal customization of items.