Talking about how to improve the customer's two times purchase

Source: Internet
Author: User
Keywords We very buy improve can

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There is no doubt that the Internet has affected our entire generation of people, e-commerce to some extent also changed the people's consumption habits, he also created countless successful people, like the ivory tower in the gate, changed the way people think. We all know that the difference between e-commerce and traditional consumption patterns is not a point of view, but the opposite point, why say so? The daily life of shopping, in a lot of objective factors have restricted us to choose, such as time is tight, distance too far, spend a lot of time to do than right, subjectively we give up to care too much. And now the electronic shopping on the contrary, as long as we log on to an electric business platform, can be very easy to compare, platform, cross-platform comparison can be done, for consumers this greatly improve the efficiency of shopping, reduce the cost of shopping, do not feel cheated!

Given all these factors, we can make a series of analysis against this point!

We always like to use the user experience, to two times to buy a label, like the stock analyst, when someone asked the consultant, our products how to deal with low rate ah, there is always someone to answer the user experience is not enough, then what is the user experience? Good wine is not afraid of alley deep truth still apply Marketing is nothing more than the speed and impact of the spread of alcohol. Take this online sell train ticket, the country launches that train ticket website, if according to user experience logic, experience extremely bad, criticisms of a few, but why many people on the wave? There is gold in the pit of excrement, and a great man is willing to jump in. Only a handful of people think gold is dirt. coldly。 The truth is so obvious. Get E-commerce is the same, why people need your products, how competitive your products, and so on, we will consider. There is a supply and demand in economics, there is not only the need for supply, only the perfect combination of both can have good results, do not understand can be read back to the capital, change their thinking mode!

We have some businesses that treat users as fools, raise prices, and make a bargain at a discount, with individual exceptions, of course. This is obviously not conducive to two of purchases, saying that most of them do not intend to buy a two times, but if you want your customers to turn back, do not do! We have to stand in the user's perspective to think, to reflect, to a transposition of thinking, this is very important, the Ancients cloud: My day Sungo. The ancients can three provinces, we can do a province, the result is very different!

Do not view from the perspective, most of us sellers, the pursuit of visual angle effect, regardless of the way through a variety of ways to change the true effect of the photos, became a false picture, virtually became a false propaganda, exaggerated the efficacy of the product, in the human senses and image on the big fuss, so to speak, this can improve the user turnover But this will often cause the user in the psychological gap, it is difficult to your product and your store has a good image, so that users can not choose you again. Because he doesn't trust you anymore!

We mentioned the point opposite the concept of the internet above, the user's choice direction is many, the channel is also many, take myself, I will compare to many stores, many home platforms, the consumer is this point, and the network is this face, slightly compared to know I want that, as for the first purchase of the comparison factor, search for looking for, More of these articles!

Regular visits will greatly increase the user's two purchases, have two times to buy the potential of the user, so that our largest consumer groups, we often trifles, a large number of media ads, but forgot to dig this gold mine, it is a pity, a lot of telephone sales companies do a good job, of course, the electric business return to the channel than more, telephone, mail, Microblogging, SNS and other platforms can, tell your users what you are now good products, what preferential conditions, what activities and so on!

Above we just do some analysis, for some of the impact of two of the purchase factors, we can do detailed research and analysis, to find the best suitable for their own program, which to improve two times to buy a lot of help! This article by the balance line http://www.tianpingxian.com original, Reprint Please specify!

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