Talking about how to rationally layout the key words of each page in the Electronic Business website

Source: Internet
Author: User

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Recently, the author in the optimization of a small optical industry website, in the process of optimization, I found that there are a lot of small electronic business site in the keyword deployment of this piece of serious problems, of course, this is not happening on the large electric website. This problem may be a security risk for small electric business websites, from the rankings, included on, competition may have an impact, so I think to remove this security risks, it must be the site's keyword deployment to improve, such as to the rational layout of the home page, channel pages, the key words inside the page.

From this phenomenon can be seen, a lot of electrical network Webmaster site in the optimization is not to pay attention to the layout of keywords, especially the first page of the key words, from some of the electronic business site can see the first page of the keyword deployment of a lot of, this will often lead to the loss of the homepage weight Of course, the webmaster to understand the point is that the weight of the home page is limited, if you deploy too many keywords in the home page will lead to a serious loss of weight, another is too many keywords deployed in the home page, spiders can not determine which keywords are the main keywords and the core of the site is what. In addition to the homepage, channel page, content page is the same, do not layout too much of the keywords, the main keyword and long tail keyword separately to deploy. The following author and the vast number of electrical business Webmaster Exchange, how to reasonable layout of the key words of each page.

One, different pages to correspond to different keywords

First, different pages should correspond to different keywords. Believe that this electricity business webmaster all should be able to understand, there is a saying good: "Fish to find shrimp", do not let "fish to find shrimp", then from this sentence you can see different pages to deploy different keywords, and do not only to optimize the home page, the author in charge of the optimization of this time found that a lot of small electrical business sites are optimized home page, Other pages are not optimized, which is a disadvantage for the site, to know the site's channel page, content page is also needed to deploy keywords and optimization, is often content pages to bring traffic to the site, and in the conversion rate is higher than the home page.

For example, the main keyword is also the target keyword, such words to layout in the home page, because the home page weight is the largest, if the target keyword on the homepage can be directly to the site to bring the target users. And the long tail keyword is suitable on the channel page, the content page, when the whole station weight has promoted, these words may bring the very good natural flow to the website.

Second, the homepage, the channel page, the inside page key word layout

Then, we look at the first page, channel page, content page of the keyword layout. The above also said, different pages to correspond to different keywords, but also to the target words corresponding to the home page, long tail of the corresponding channel pages and content page. Then the author first to next page, the number of keywords on the homepage do not deploy too much, general 1-3 can be a natural to the key words into a sentence, such as the deployment of home page title: "A certain glasses network-glasses first brand, authentic guarantee, the national chain under the Experience Shop" page description can be added to the keyword, Here's an example. The other is the channel page of the keyword Deployment and home page is the same, here is not more to explain.

Look at the Deployment content page, in fact, the content page is the best deployment, the general only need to page title, description, page anchor text and so on above deployment. First is the title, is generally extended long tail words, such as the care of certain glasses, such as the main parameters of glasses and the benefits of the eye, these can be deployed to the keyword. Second is the description, the description of the general automatic call first paragraph 80 characters can be, so more natural, of course, these 80 words character to contain keywords. The last is the anchor text, anchor text to do the main words, the link to the product page or channel page or the relevant article page, generally do not recommend to the homepage to do anchor text, you can do, but do less.

Writing at the end:

Above by the billion optical network http://www.yichao.cn/original editing. may have webmaster will ask, why not keyword tag deployment keyword? Here I would like to emphasize that the keyword tag has not been in the scope of Baidu optimization, and keyword tags have no effect on the optimization, if the optimization will cause keyword piling, this will create the possibility of power down. Finally, want to do a good job of the electrical business site must be a reasonable keyword layout.

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