Talking about the electric business shop

The Electric merchant Shop, here refers to Consumer-to-consumer, the merchant trading platform's shop, also refers those to have the independent domain name, the independent website net shop.

The factors of Electronic business shop suitable for microblog marketing

1. Electronic shop to the Internet and the community is very familiar with . Most shop operators, are very familiar with the Internet environment , and some people in some kind of network media has been promoted, such as Post Bar, forum, blog on the promotion. Micro-bo promotion, with some of the above network media also have the same place, network business operators compared to the traditional more easy to learn, but also easier to accept the concept of this new form of marketing.

2. Shop sales mode, is more suitable for micro-blog. Offline physical store sales model, shopping is usually done in a trip, customers from the see Buy, to make decisions as soon as possible, because the cost of picking up again (transportation costs, time costs, etc.). Shop and this is not the same, shop customers are more accustomed to browsing and consulting in front of the computer (through shop customer service), this model is very suitable for the transfer of micro-blog real-time interaction.

3. The customer is a natural netizen. People who can shop on the Internet are basically users of deep Internet. They are more familiar with the network and are more willing to accept new network applications than offline entities. Then, the shop customer has the probability of Weibo account, certainly than offline customers are much higher. Shop will certainly take advantage of this.

4. Factors in communication tools. Electric Business shop and customer communication, are all through a variety of instant messaging tools (IM), such as the will, QQ and so on. and through micro-blog communication, can make up for IM communication in some aspects of the deficiencies. For example, IM suitable for on-site consulting, but not very suitable for push information. When you send a message to a customer in the hope that the other person will be disgusted, and you send the same message on Weibo, people often do not care too much. The reason is that IM is one-on-one, you send messages are treated as ads, and micro-blog is to talk to yourself (in essence, a one-to-many), customers in the browsing information, will produce information is not against his own illusion, also will not be too disgusted.

What the electric shop can do on Weibo

Now, there have been more and more online shop into micro-blog marketing, they have taken some publicity or marketing methods, such as discount promotions, lottery, hair products pictures, send shop links, product page links, and so on, not to repeat. However, only the micro-blog Marketing Interaction Limited to this, obviously did not understand the essence of micro-blog interaction, here, I would like to focus on the topic of the interactive design of micro-blog.

Interactive design, really need marketers of wisdom, the core of interaction, is to mobilize the participation of fans, the following gives some online shop interactive design ideas, for everyone to refer to:

Some traditional interactive way of redesign: online shop in the traditional, very early appeared some good interactive way, to clothing sales site for example, street racket, is a good consumer interaction. But in micro-blog, simple to make General street beat, obviously has not the original so big attraction, then, need to the street racket this kind of interactive form, carry on redesign, further increase the interactive participation of the street racket, interesting, make the street beat revitalize again. For example, street racket Place Solitaire, the organizer first designs the street to make the line, lets the consumer submit, each city (even the designated Street View in each city), only chooses two person's work in the contributor (May the organizer assess, also may vote), as the image endorsement, gives the honor or the reward. Other forms of street racket interactive redesign, you can also carry out site quiz, figure matching text contest, funny action collection, double or multiplayer combination street, dress folding graphics creative, masked pat (audition not to face, keep suspense, the winner Show) and so on. In a word, increase the participation, interesting, can make the online shop's micro-blog interaction more colorful.

Interactive design at the product level. In contrast to the street racket such a after-sale interaction, the shop can also organize some pre-sales interaction. Pre-sales interactions, most of which involve product interaction, for example, before the new listing of the notice and comment collection activities, product related graphics, design collection and selection, product function for the creative contest, small-scale product customization and increase the designation, special needs interaction, product experience people called (experience, to submit experience report) and so on.

Interactive design at the brand level. Such designs are intended to promote brand communication. For example, the product Logo design contest, product fun pictures and fun video, advertising creative solicitation, micro-blog Public welfare activities, a set of sun-only comment activities.

Interactive design for sales level. Such designs are intended to directly promote product sales. For example, Weibo fan membership system, promotional activities live broadcast, only for Weibo fans of the second kill, limited shopping activities.

Have a higher creative ability of the shop, can be appropriate use of psychological methods, to carry out some interesting interactive (or activities) design. For example, the "loophole" (cheat loophole) activity design which is widely disseminated in the previous period of Weibo, besides, there are some other psychological methods that are often adopted, such as "Time Pressure design", "situational Intervention design", "reinforcement effect design", and some other principles, such as "anchoring effect", "frame effect", "Endowment effect" and so on, can also apply to the interactive design appropriately. The use of psychological methods for interactive design, involving a certain degree of professionalism, this can not be discussed in great length, I hope to have the opportunity to discuss with you in more detail. The only thing to note here is that this interactive design, must be in line with the principle of "green marketing", resolutely eliminate the use of psychological principles of malicious marketing (refers to overuse of human instincts), malicious marketing may be able to deceive consumers for some time, but will eventually be discarded by consumers.

Conclusion

In short, from the Overseas Electric Dealer shop, look, Twitter and Facebook, no doubt, have become the standard of the site, which also shows that the combination of online shop and Weibo will no longer have any suspense, the future, online shop competition, will certainly extend to micro Bo, then, in addition to what we now see those micro-blog marketing forms, innovative marketing interaction, will become an online shop can win the key.

Another, for some reason, this series of articles is temporarily written here. Obviously, I also do not have the ability to put a lot of industry all finished, fortunately, although the industry is different, but there are quite a few can learn from each other. This series of posts can give you a little inspiration for thinking, I am satisfied. Please understand here. The blog will continue, and there are quite a few topics waiting for us to think about and discuss in the future.