Taxi app: Contention for big data or its real purpose

All kinds of taxi software is hot behind, it is a few of the army to seize the mobile payment market and launched the Ming fight dark. For businesses, as long as the mobile payment is locked, the user is locked to a large extent. Each consumer produces the payment data value inestimable, now Rob is the user, the future Rob is big data.
With the development of mobile payment technology, more and more ordinary people, through a small smartphone, just a few easy clicks, can easily enjoy the convenience and comfort of technology. Now, coupled with the concessions and subsidies of businesses, people's habit of mobile payment will be quickly developed.
And all kinds of taxi software popular behind, it is a few of the army to seize the mobile payment market and launched the Ming controversy.
At present, the mobile payment market expands extremely rapidly. Http://www.aliyun.com/zixun/aggregation/7732.html ">, China's third-party mobile payment market increased by 707% in volume in 2013," the consultancy data showed. And the future of mobile payment is full of imagination space, it can with the catering industry, business, finance and other industries to produce intersection, Support Online, 115.html "> Offline payment and many other applications."
Therefore, for businesses, as long as the locking of mobile payments, to a large extent, the user locked. Looking further, in the big Data age, the payment data produced by each consumer is invaluable. Through the data, a person's consumption habits, consumption radius, consumption ability will be clearly displayed in front of the merchant. How to obtain the data, how to analyze and use the data, how to dig up the real gold and silver in the huge data, will be the key subject of the future merchant research.