Technical barriers to vertical products of footwear

Shoes and clothing, bags, cosmetics, jewelry and other commodities, like the main necessities of life are essential. There are leather shoes, sneakers, sandals, slippers, cloth shoes and many other styles. Famous brands also abound, Hong Kong's Leirsding, Belle, Taiwan's Daphne, the American Wave faction, South Korea's violent walk, Denmark's love step, Italy's Drovani, the Chinese Wheel Day slave, as well as mainland China's seven wolves have the high influence and more loyal users.

Although a large number of users, however, in the field of E-commerce, shoes are mostly in the Consumer-to-consumer platform and the various portals of the consumer sales. Compared with the huge number of cosmetics, the consumer of the ornaments, the luggage and the group, the vertical numbers of the shoes are relatively small. The author of the country to the footwear analysis of the consumer, found a very alarming situation: in addition to vertical the common supply barriers, brand barriers, price barriers, service barriers, logistics barriers, footwear, the emergence of High-tech means to build the mall and shoes brand new technology barriers. Its typical representative is the Hundred Step Mall (http://www.hotu88.com/) Sales "hot." U-Heat shoes.

The author thinks that the technology barrier is a new competition barrier which is more efficient and more high-end to divide the market and lead the electric business industry than the fake internet market.

First, technology barriers have slowed the spread of fakes

Although the state, the electricity business, the government and so on all aspects have made the positive effort, but the internet fakes the phenomenon is still very rampant. In particular, there is a large part of the Chinese people can not avoid the temptation of low-cost goods, so that the market for fakes to maintain the development trend. Not only harm the interests of the brand, but also indirectly hurt the development of the electric business and the benign competition mechanism of China's economy.

such as clothing, bags, cosmetics and other areas of the new brand, is often just sales hot, a few weeks of fakes immediately in the Consumer-to-consumer, business, business-to-business Environment began to sell. Its market reflects the rapid, the delivery of the efficient delivery, and even our professional marketing people have to sigh, is the executive team to sell fakes?

The emergence of technology barriers, although not completely avoid the emergence of fakes, but can be completely through the hardware and software development cycle, to delay the circulation of counterfeit goods. In this way, it gives the brand full publicity and development of time and space, the brand has a solid sales channels and a comprehensive brand image, the circulation of fakes is naturally limited.

Take hundred step mall sales of fever shoes for example. The common shoes sold in the market are designed by designers. and "Hot." U-Heat is a product of research and development by Italian designers, Japanese electronic experts and famous Chinese medicine experts. Make false criminals, in a short period of time completely unable to break through the constraints of technology, and thus can not be faked. Protect the interests of businesses, but also protect the interest of consumers.

Second, the technical barrier enhances the commodity the function

Ordinary shoes just as a simple tool to protect the feet, reflecting fashion, decorative role at the same time, some also have elevated, deodorant and other functions. Enterprises in the same industry, research and development designers, in the design, production of new products and brand, think of is also how to highlight its fashion, trendy, noble sex. So that the entire industry, in a circle of unlimited special ring, few people outside the circle to think.

Like hot.u heating shoes, on the function and effectiveness of the shoe to achieve a comprehensive breakthrough and development. now has 5 patents. Products using the United States MCU High-tech micro-computer temperature control technology, access to national certification, with independent intellectual property rights of patented products. Products to import rechargeable battery heating, heating temperature to reach the human body to withstand the best temperature. can emit micro-wave, the foot of the scientific massage physiotherapy and soft stimulation, so that "Yongquan point" fever, play a role in promoting blood circulation to health care. Make the human kidney essence abundant, energetic, whole body relaxed. The only use of the United States MCU chip intelligent temperature control technology of the heating shoes, part of the temperature of the body heat can be 40 ℃ to 60 ℃ between the free choice. So that the body will not be lit dry, without any discomfort.

It is believed that soon the heating and warm function of the footwear will begin to be widely used in the whole industry, and the beneficiaries will be all the public.

Third, the science and technology barrier pushes the electric business forward

A new brand can create dozens of or even hundreds of crown shopkeepers, and can also achieve several of the growth of the company. If all the goods in the industry can make efforts to establish the technology barrier, then Chinese goods will create one miracle after another. So that most of the electric platform, can avoid today's "frightening" price war, gift war and fake war.

Just like in the "Grain Dojo" before the advent of the market, no one of the dozens of kinds of instant noodles is not fried, as if the instant noodles must be fried to eat. Of course, "Grain Dojo" sales have far less than "Master Kang" and other old products. But the author wants to express any industry or industry, want to have the great progress and outstanding development, want to let more brand can appear with brand-new image, must surpass the original industry bottleneck continuously. Cannot let the consumer demand push the commodity to go, should be by the commodity function attracts the consumer to advance. Facts have also proved that in the field of E-commerce in China, the first person who dares to eat crabs is the one who can really get the first bucket of gold.

The author believes that the technical barriers to the shoe consumer breakthrough. Many vertical operators will appear different technical barriers, in different creation and continuous breakthroughs in the forward, driven by China's electric power in 2011 to soar!