Technology and content restrict "cloud audio-visual" market volume

Cloud sharing, cloud synchronization, cloud video ... A "cloud" of the term is gradually entering people's lives. The rapid development of "cloud computing" technology not only provides users with unlimited applications, but also to bring unlimited business opportunities.

Reporter from the first cloud audio-visual industry forum learned that this year, Konka, Skyworth, Hisense and other domestic color TV enterprises have entered the "Cloud audio-visual" field, Cloud TV, cloud player, Cloud set-top box, such as cloud audio-visual products emerged. By contrast, foreign color TV companies in the emerging "cloud audio-visual" market is more cautious. Participating government officials, business representatives and industry experts all said, just started "cloud audio-visual" market opportunities and challenges coexist.

The trend of TV it is more obvious. Intelligent TV penetration rate is over 10%.

Ministry of Industry Electronic Information division Director of audio-visual products Liang said that audio-visual industries are China's electronic information industry, an important part of the "Twelve-Five" period, audio-visual industry to the digital, networked, intelligent, energy-saving and environmental protection in the direction of the pace of development accelerated. According to statistics, 2010 China's audio-visual products manufacturing sales value of 447.9 billion yuan, an increase of 9.6% per cent. In the first 8 months of this year, the audiovisual industry sales output value and export delivery values increased by 17 respectively, 1% and 9.7%. January-August industry-wide production of 71.68 million TV sets, an increase of 4.9%, of which the LCD TV growth of 10.9%, accounting for the total production of TV sets 74.5%. L E D backlight LCD TV, 3D TV, Internet TV has been emerging, and rapidly growing into the market mainstream direction, to stimulate consumption, enhance the vitality of the market is of great significance.

Bing, vice president of China Electronic Video Industry Association, introduces that the penetration rate of intelligent TV is increasing. According to data monitoring, August this year, the penetration rate of intelligent TV has exceeded 10%, the total annual L-E-D backlight, 3D TV, Smart TV will be more than 45%, 25% and 10% of the permeability.

Liang that, as the triple-net fusion continues to accelerate, the trend of TV it is becoming more and more obvious. The advent of smart television in the 2010 brought a new experience of app stores, human-computer interaction. 2011, the major color TV manufacturers have launched Cloud TV, to build a cloud platform. The appearance of cloud TV concept is the further exploration of the direction of network and intellectualization of the TV industry.

Liang pointed out that, in addition to the concept of cloud computing television signal reception and display function, it is the carrier of the new application, embodies the new information service mode based on the network, embodies the development idea with the application as the center, which is also in line with the trend of the current electronic information industry extending to the service and merging with the manufacturing industry. It is worthy of the whole industry to pay attention and thinking.

(Responsible editor: The good of the Legacy)