Teespring: Designed a T-shirt won two rounds of wind investment diffusion micro-brand

Because there is not enough money in hand, they didn't buy a large number of T-shirts directly, but they built a website and said on the only page that they would print T-shirts if they had enough reservations. After police raided a bar that was loved by Brown University students, Volc Williams and his friends did what many protesting students would do: they designed a T-shirt. Because there is not enough money in hand, they didn't buy a large number of T-shirts directly, but they built a website and said on the only page that they would print T-shirts if they had enough reservations. They did, and 3 years from now, they don't have to worry about the lack of money. Although the bar they were trying to save was still closed, Williams and his friend Aivy Stitz Clayton Evan Stites-clayton for the event, creating a T-shirt design and sales service company called Teespring, And just got 35 million dollars in venture capital. Before that, they had received 21 million dollars in financing. For Williams, the company's real goal is not on T-shirts. The key, he says, is that the inspiration for entrepreneurs is no longer tied to logistical problems. Bringing a product into the market should be as simple as figuring out a great idea. "It's better to be creative than who can raise money," he says. "In many ways, this seems to be an e-business idea: cutting intermediate costs." Just as Amazon has cornered the physical store, Airbnb the hotel. Mr Williams believes Teespring is also pioneering the same business in the field of entrepreneurship, helping entrepreneurs reduce the cost of expanding production. To further streamline the process, the company is planning to open a 110,000-square-foot (10,000-square-metre) factory in northern Kentucky State, which is run by an online shoe store Zappos, a former order fulfillment supervisor. In order to further simplify the process of T-shirts to market, teespring wants to eliminate the risk of potential sellers. If someone wants to design a T-shirt, you can upload the proposal directly to the Internet, set the price, and then start to accept the reservation. The point is that sellers do not have to wait for a minimum order to begin printing a T-shirt, like traditional models. But the teespring itself has a large order, so the minimum order requirements for each individual participant will be significantly reduced. Williams said that the company's T-shirt shipments have reached 6 million, and the seller's pre-sale orders to the lowest even as long as 5 pieces can start production. As leader Khosla Ventures in charge of this round of investment, Keith La Boise (Keith Rabois) said the teespring model was to allow the micro-brand to spread. The so-called micro-brand, refers to the individual or their friends and family design products, not for the mass market development. The relative customs of human beingsThe department can be linked by T-shirts. La Boise says that while it may seem simple, t-shirts can have an emotionally important impact. "Mode verification Williams says that, in addition to these micro-brands, his company has created opportunities for micro-entrepreneurs, some of whom are growing. He said hundreds of sellers have made six figures on teespring, and even more than 10 have become millionaires. Teespring has now used scientific programs to solve the design, production and sales of T-shirts, and they are ready to enter other products. Williams refused to disclose plans for the future, but said the T-shirt was just a template. I don't think teespring has much room for development in T-shirts. "he said repeatedly. Instead, he thinks that T-shirts are teespring to Amazon, just the start of the business. This is a mode validation method. ”