Ten fresh electric dealers you deserve to know

The wording is not very rigorous, but also invited the enterprises and other spectators to criticize.

1, "I buy" the heel

2008 years, the two general Zhaoping and Zhang Dong "conspiracy" in the Grain Electric shock plan, when the electricity quotient surging (1th store on line), soon after the plan to the master rudder gaoning hands, the big guy almost didn't think more, immediately Shang through.

The next May rushed inside, finally selected August 18 This lucky on-line, I bought the net turned out.

That year, Gaoning is very proud, expect very high, claiming that "I buy nets can be larger than the middle grain", 2011 years of grain output value of hundreds of billions of dollars, it is obvious that the master in the state-owned enterprise boss of the inertia of thinking that the market, but in fact overestimate a lot, but

Cofco is sitting in 3 Hong Kong listed companies and 3 mainland listed companies, the group's business involves grains, daily necessities, drinks, vegetables and eggs, commercial real estate and other business sectors, these high-quality resources are mouth-watering, but only the size of large crocodiles can enjoy.

The so-called Achilles is also a strong "heel", the advantages and disadvantages of this is a family, and the grain of this "heel" is based on its own high-quality resources.

I bought the first line to sell only their products, and then to enrich the category for the expansion, but "calf feeling" is always inevitable, of course, this is not moral, such as the Internet still can not find "Yili milk", similar unspoken rules and how much, unknown.

When Gaoning sword was "Wal-Mart", even want to have a high ratio with Ma Yun, but this path is to need you constantly open, open, open, expand, expand, expand, but in the bosom of the grain holding their own parents, but also to take into account the world abandoned children, this need to how big mind.

More realistically, the hatchet man Far View, 1th Shop has a must ride dust, tread full road dust.

"I buy the net now only do the food sale, the advantage lies in the grain own product may become the internal supplier, but, only does the food itself, must make the profit to be quite difficult" The one shop chairman Gege had this assertion two years ago.

I ventured for Ning back a sentence "Brother not afraid, can afford to play."

2, "optimization" is difficult to shun

In 2009, Shun Fung Jiaxing District Department of a big business "sell five fang Zhai meat dumplings", Shun Fung Courier became the business "matchmaker."

I have a good impression of Shun Fung Courier, the red and black team uniform fan son, all kinds of pockets hanging in the waist and legs outside, it is both hip-hop wind, very much like. Imagine the door there is such a handsome man whispered softly, "pro, we have authentic jiaxing meat dumplings, delivery to the door, but also give you a 80 percent", such as "just need" still can refuse? It。

It is said that the 2009 Jiaxing district Ministry of a dragon boat festival sold more than 1 million Zongzi, the following year turned several times, more joy is this one grain "meat dumpling" touched the Wei nerves, he thought is the mighty 100,000 distribution army, and that one after another resounded across the country's door ring, "Ding dong, ding dong, ding dong ..."

And, today "optimize" to define the Distributor as "Customer representative", you should know that there is a source.

Around the core industry chain expansion, extension of the industrial chain, has been Wei thoughtful and prudent strategy, holding a good hand, he certainly wanted to do more things, but all the way is not smooth.

From the original "E business" of the end (only in Hong Kong), to the later "honor the network" of the buzzing, and then to the current "Shun Fung optimization", is twists, until today, the preferred brother was stumbled into the touch of the road, and have reaped.

Last month, Shun Fung announced the opening of a grand, wide, deep three distribution business, fans are flocking, three weeks flow rose nearly 100%, a variety of marketing campaigns are gradually launched, micro-Bo in the Navy gongs, swords, is very lively. Compared with, I buy net, Zhengda World, easy fruit and so on flow but decline 20–40%, the optimization first basic successes.

However, although the Gaofu inherited his father's "calm, restrained, low-key" excellent genes, but can not easily determine the invincible, not to mention the halfway often kill a variety of small demons, the road long its repair far XI.

Recently reported that "Shun Fung via optimization, construction of cold chain logistics, reasonable, shun Fung although there is this ambition, but should not be the heart, in order to future in the" cold chain logistics "on a full meal, first make a" optimization "accumulation of experience hungry three years, this matter can not help thinking.

3, "original" Face

March 15 is a serious and humorous day, when many brands are busy writing "Micro Bo PR Draft", the original people are happy to send "lemon".

This is originally the latest planning of a marketing campaign, the goal of precision directed at the capital of 400 high-level office buildings, the object of a clear lock love "Twist Bar", love the beautiful urban women, simple way to register information will send you four lemons.

White send? No, you unknowingly fall into the "trap", of course, this is voluntary, I guess those beautiful women how much less rarely incidental to buy something else (these are ready for you on the registration page early). Moreover, a person receives the lemon, the whole office will become hot spot, in the last three weeks, originally flow rate rose 250%, and send lemon activity directly related.

Originally the original team from the southern newspaper and NetEase department, its deep versed in the essence of E-commerce. Website Vision is the most comfortable one I see, shopping process details experience is also commendable. "Originally life" as its name, advocating food original flavor, for this their buyers will run across the River North and south, looking for the finest ingredients, can be expensive.

Should have thanked an old man "Kingkian", one day they bought a hand in ailao planting ecological orange storage Shijian, the instinct of the incident to let the original person unsanitary, after the micro-Bo on the hype, a generation of smoke King has become the media focus, plus all kinds of big V "exaggeration", "Chu Orange" Instantly became the national famous brand. Since the launch of the "Orange" last November, the original order volume has risen several times in a month.

Now, in a gradual stretch of the front, like a horse taking off the reins, the quest expands, has opened shop in Beijing and the line, Day Cat Mall on the line is also around the corner, these measures have nothing to do with profitability, the focus on "to a large platform to visibility and flow" to meet the expansion of demand, to observe the expansion of its product line can also be seen.

The future, can hold its advocate "original taste", we look forward to.

4. "Fu Tian" is not from Fujian.

"Fu" is a lot of people read "Pu" (a city in Fujian), so many people think that this site is Fujian people do.

Founded in 2009, the founder of the website is a Chinese-American. When he was 3 years old, his parents immigrated from Taiwan to Kansas, in the United States is a telecommunications engineer, has a good job and life, but he was restless, but he wanted to return to business, when parents learned that he wanted to sell vegetables is very disappointed, once thought he "good-for-nothing", but is such a "good-for-nothing" People have done a promising thing, last year's sales of nearly 50 million, may be the existing fresh electricity companies in the only profitable enterprises.

The reason very few people can pay attention to this enterprise, is because you are not his target customers, the beginning of the establishment, he once in Shanghai Jiashan Road farmer Market, and the main customer group has a lot of foreigners, and then slowly discover the potential of the market, and then embarked on the road of the electric business.

I once said to my friend, even if I give you the same starting point, he can become and you can't, why? Because you don't have the genes that the market needs. The founder of living abroad for more than more than 10 years, he is familiar with the habits of foreigners, he is very clear what foreigners like to eat, where to accept things, etc.

The biggest challenge for Fu Tian is himself. With the gradual reduction of the population dividend, if you want to maintain sustained growth, it is bound to open up the Chinese market, but the Chinese and foreigners eating habits, buying habits are different, such as foreigners prefer to eat beef, and people prefer to eat mutton, commodity strategy, price strategy, etc. need to reconsider.

To hold a foreigner is not to be a master.

5, "Tuo Tuo" small rags

The word "Tuo" always reminds me of an animal "camel", he leisurely complacent, a kind of ears detached mentality, precious every step is very practical, it is worrying that others have fast "rear-end" or "overtaking", which is my eyes "Tuo tuo commune".

"Tuo Tuo" is not bad birth, by nine city to build, of course not to do the game of the "Nineth City", but Nine City network technology company, has been listed on the Nasdaq, the company's core business to do business-to-government government software (enterprises to the Government), the market share of nearly 90%, in the industry market absolute monopoly.

In 2009, nine cities, especially the establishment of Ecological Agriculture Co., Ltd., its own integration of thousands of acres of farms, and set up a special team to grow their own vegetables, fruit, pig, chicken, duck and so on.

However, this practice is bound to be limited by the size of their own products can hardly meet the mass market, so it also integrates many other farm produce, to enrich the products to meet the diversified needs of the market.

Sometimes we always need to make a choice between fine and fast, of course, not abandon, only at a certain stage need to make an optimal choice, obviously Tuo Tuo work Club want to take the fine route.

Sometimes we have to choose between the profit and the market share, of course, the two are the best, but at some stage need to sacrifice another one, obviously Tuo tuo industry is to want the former "profit".

And, is it really profit? Unknown。

6, "excellent food" growing trouble

Excellent vegetable network is a full of dramatic business, founder Ding Jingtao years ago in the micro-Borrie claimed to operate, 1.5 million for transfer, so the media have reported, Dingjun also the experience of failure to complain, unexpectedly such a "stir-fry", visibility and traffic are up, and then officially announced on March 6, "Resurrection."

In those days, the motto most Dingjun proud of was "selling vegetables like milk", how catchy slogan, this June's model is in the Royal Park screening part of the community, and in each house downstairs to install a tin "vegetable box", just a few months on the installation of thousands of, and then realize the Internet under a single dish box to take the goods O2O.

However, why so advanced mode but let Dingjun almost "bow"?

It had been admitted that "no quality, stable supply", so he often insolently to the capital of the new vegetable wholesale market storing goods, and then after optimization and packaging and then sent to the tin box, of course, he did not bait packaging "concept", this honesty is commendable.

It is undeniable that the mass vegetable market is also the largest market, but this "move bricks" of the work is not too much technology content, customer unit price only 40, remove the loss after the estimated even oil costs are not made, this is not obviously involved in the business of flattery.

On the March 6, I browsed its website again and found that the only change was the addition of more and more miscellaneous SKUs, alas, I would like to discuss several issues with the "preferred" brother:

1. When there is no difference between the products sold and the surrounding farms, how to build the core competitiveness?

2. How to put those who have a lot of time to go to the vegetable market and supermarkets to pull to your online shopping?

3. Will more and more miscellaneous SKUs really help you achieve the long tail effect and profitability?

Yes, I bought a bucket of oil.

7. The luxurious journey of "the multi-Profit farm"

The strict meaning of the farm is not a business enterprise, but in today's domestic market, it is the highest market-oriented new agricultural cultivation, sales enterprises, special take a say.

In early January, the "opportunity" life experience Club was listed grandly, it is located in the Huangpu River, from the Shanghai World Expo Germany Pavilion, the original class design team to build, mainly for the contractor cocktail party, fashion party, brand conference, etc., in this to play a hot pot in the thousand Yuan, this thing is only more than can be able to come out.

The founder of Dolly's farm was Mr. Zhang Tonggui, who first ran the Dolithaw restaurant in Shanghai, sold the restaurant 5 years ago and then put money into agriculture. At first, in the Pudong Big Regiment town took 1750 acres of land, after 3 of years of soil improvement, planted organic vegetables, this one will be out of hand, embarked on the road of capital expansion.

has been financing 2 rounds of 40 million U.S. dollars, according to media reports are currently preparing for the third round of 500 million yuan financing, and strive to complete the listing within 3-5 years.

Not long ago, Mr. Zhang Tonggui announced that "has built and acquired 7 planting base, respectively, Beijing, Chengdu, Jiuzhaigou, Huzhou, Lijiang, Chongming, Hainan", it can be seen that it has completed the entire layout of East China, Huaxi, south China, north China, it is evident that the ambitious.

Dolly's main source of revenue is home allocation and the welfare purchase of corporate institutions, it is understood that there are about 10,000 home with members, the annual sales have broken billion, the goal is to achieve 1 billion in 5 within the sales, currently has not developed an independent business mall, mainly rely on its official website and line down with the operation.

As a matter of fact, Dolly has been subjected to a lot of criticism since his public attention, and most people are talking about "whether they are playing the land". There is media coverage of the large group of the town, has won the Government billion support funds, of course, this preferential policy is understandable, no matter how expensive vegetables to sell, the more extravagant agricultural play, from the point of view of business is understandable.

At the heart of it, if our farmers do get the benefit of Dolly's development, it's boundless.

8, "Zhengda" good business

This "Zhengda" is not the "big card", is a Thai-Chinese entrepreneurial multinational enterprises, from the sale of seeds to start a seed business, has been across the agricultural, retail, financial, pharmaceutical, real estate, nearly 10 industries of the integrated group.

In fact, everyone had intimate contact with him very early, 10 years ago, CCTV famous program "Zhengda Comprehensive Arts" is his name, there is a supermarket you may often patronize, called "Lotus", also subordinate to this group, and of course, you occasionally stroll "Zhengda Square" is also his home.

Zhengda in the agricultural field has formed a complete industrial chain, composed of "seed improvement-farming-feed industry-aquaculture-agro-pastoral products processing-food sales-import and export trade," the entire modern agricultural and pastoral industry chain.

"Zhengda Heaven and Earth" is the product of its further extension in the sales terminal, in February 2011 on the line, has just 2 years, although started relatively late, but the offensive is very ferocious, from the beginning of last year has put a lot of outdoor advertising, especially rail transport media.

If you often shop in this, you will find that although the high-end image of imports, but the quality of the product is unusually diverse, source also more from the domestic, price is not high, and with a "clearance-type" marketing activities, such as Sale Group purchase area, 10 yuan, a taste of the area, a limited number of seconds to kill areas, the level of the product determines its customer unit price in about 150, is not high.

and the quality of the background does not make its funds limited, not only from the establishment of refrigeration, cold chain and distribution system, but also took out a "sacrifice to pay the market" mentality, frequently shot the market to occupy the minds of consumers, without verification, must be in the "earn a yell."

I heard that Zhengda world has been transferred to the master, but this message has not been confirmed, if it is too bizarre.

9, not only "easy fruit"

In the past few years the electric business industry barbaric growth, can be described as "how bold people, how much production", profit does not matter, the eyeball and market share is the primary strategy, so the majority of investors have become "cannon fodder." And a class of operators are often left in the corner, they silently work, but a little day is not lonely, on the contrary is booming, easy fruit net is so.

Kimgole is one of the core founders, in 2005 with the team to create easy fruit nets, just as its first name only to sell fruit, the development has become a comprehensive fresh electricity business, covering vegetable fruits and vegetables, egg meat poultry, seafood and aquatic products.

The easy fruit NET is not Kimgole's first electricity merchant work, prior to this, in 1999, a company engaged in commodity trading services business-to-business, called Easy Trade Network, and the site is still in operation, mainly provide spot trading services, and trading products are relatively unpopular, mainly plastic, rubber, chemical raw materials.

So it seems that Kimgole has been the first group of traditional people who have been electrocuted for many years.

Easy fruit nets in the industry is recognized as "small fresh", this small fresh on the one hand from the overall vision, on the one hand from the product editor, whether the color or text are silk into the heart, directly hit white-collar hearts, can be the first time to seize the consumer's desire to buy is the ability.

If the electric dealer wants to make a profit, "Customer unit Price" is one of the important indicators, of course, the higher the likelihood of customer unit price profit, the corresponding distribution costs will be reduced, such as the distribution of a single cost is 20 yuan, customer unit price of 150 yuan and 300 yuan distribution cost will be one times the difference.

"Easy fruit of the customer unit price in about 300, the end of last year, the monthly sales have broken tens of millions of dollars," Mr. Kim Threadbare, this is a very great number, easy fruit Network has repeatedly refused to finance, it seems that the fruit is really not bad money.

However, the challenge of the easy fruit is gradually approaching, Zhengda heinous, the step-by-step press of the farm, Shun Fung optimization is also the rapid roar of the advance on a wide range of eight cities, there are many of the devil, if the easy fruit do not take the initiative, fear of really will be forgotten.

10. The latent of "Yi Gu"

According to the Valley net registered capital 20 million, claiming to be on-line 2 years, last year turnover nearly 50 million yuan, the development member number exceed 100,000 people.

Many people were stunned, but when we further understand the "family background", it is not too much to liken the valley net to a tiger lurking in South China.

Yi Gu Network parent company for the Shenzhen Agricultural Products Co., Ltd. (has been listed), is the reform and opening-up since the "State retreat DPP" product, is the agricultural sector in southern China in the country of the size of the giant alligator.

Here have to mention a big man Wei, when "exile" Ali then set up his own investment fund, he is concerned about what? Mr. Wei's personal microblog in Sina has paid a total of 19 people, however, no one is a person, are enterprises "official micro", of which 5 are "according to the Valley Net + middle-Net + Shenzhen Agricultural Products Trading Center + Guangxi Sugar Net + Kunming sugar Net", and these network operators are subordinate to Shenzhen Agricultural Products Co., Ltd.

Mr. Wei at the beginning of last year, with the Royal Fund and King Lin Gao Investment Co., Ltd. jointly funded 344 million Yuan shares in Shenzhen Agricultural Products Co., Ltd., a total of 49% shares.

Mr. Wei has publicly stated that he will use 7 years of traditional fields and 5 years of experience in the field of electrical business, to create a new E-commerce platform for China and the world's agricultural impact.

Well, you should be aware of the origins and ambitions of the Valley network.

But the flow of the valley is not high, independent visitors maintained at 1000 per day, according to friends that their internal staff around the hundred people, these and 50 million of the turnover seems to be inconsistent, visible retail is not its main source of profit, the only possible is the line of home and enterprises and institutions of welfare procurement.

"According to the Valley" to split the listing, not without possibility, but in this profit model positioning in the field of business, how many will become its stumbling block.