Ten psychological strange habits of social network users

As social networking sites are booming, most netizens are inevitably involved in the online social torrent. Although online socializing is not created out of thin air, it is itself a transfer and distortion of the chain of reality, but in this more scalable virtual space, the user's psychology is different from the actual social characteristics. The following 10 articles are the author in peacetime observation or research process found in some of the user psychological phenomenon, some of which may not have been a rigorous argument, perhaps only a part of social users, hoping to share discussions with you.

1. Negative vent-bad is always easy to pass out

For a while, we all complain that there is too much negative energy on Weibo, all kinds of revealing, exploding materials, negative social news in the Weibo forwarding flooding. For a while, positive energy became a scarce tonic. Studies have shown that tweets that are emotionally angry are more likely to be transmitted or become angry objects than three emotions, such as disgust, delight and depression. The blog analysis of Twitter also found that in 203 of the detected segments, negative emotions were more frequent and more diverse. Recall that when writing a new microblog, complaining about work, environmental pollution, obstruction of affairs, social injustice is more likely to blurt out. In social networks, negative emotions are always easier to create and deliver.

Left: Each black dot represents the user. Right: Each point represents a tweet. Red represents anger, green represents happiness, blue represents sadness. Image source: http://legalinsurrection.com/2013/09/your-angry-tweets-are-probably-polluting-twitter/

2. Loss of information--good and useful information slipped away.

Weibo launched the "smart Sort" feature, which has been spit up by many users. In the filtering of information, users seem to be very distrustful of the work done by the machine. Information explosion era, everyone will face massive information, there are many users complain that the message can not see, and the cost of screening is too high. But if you let others (such as algorithms) replace your own screening, users will worry about missing some important content. Complaining about too much rubbish but afraid of missing useful information, as if useful information is slipping away from us in one piece, this is the user's mentality of losing information. A fun extension read What If series 65 Twitter news how long? 》

3. The fun of peeping-I want to see people and don't want to be seen.

Often some users have suggested that "it would be nice to have a microblog plus a visitor's record", while others were strongly opposed to the fear that their browsing record would be exposed. Does the user really need or object to the visitor record? In fact, in addition to special scenes (such as male and female hooking up, male hooking up ...) Most people just want to peek at others without being spied on, which is the privacy view of the vast majority of the internet world. On the visitor record, I just wanted to see who had recently viewed my home page, but at the same time I could leave no trace on the other person's homepage.

4. The pleasure of onlookers--curiosity and onlookers is my network life

Onlookers change China, the network is to complete the people's mind without obstacles to the desire to watch, do not need to move stool without paying tickets, from the crowd of friends in the circle of small things, to onlookers irrelevant news hot social events. On social networks, everyone looks like a pair of curious eyes, always looking for fun things and breaking the routine.

5. Vanity Troubles-fans drop 1 more than 1 to bring greater psychological fluctuations

Fans in the micro-borrie by a lot of people as a display of capital, rose powder happy abnormal, and when the powder and then dejected. Which is more intense when the mental fluctuation of powder and powder is raised? Behavioral economics argues that people are always strongly inclined to avoid loss: the psychological sensation caused by a certain amount of loss is about the equivalent of twice times the amount of benefit experience. In other words, losing 1 fans of the psychological loss needs to increase 2 fans to make up for back.

6. Show off--My life is wonderful

American sociologist Goffman A theory of self presentation or impression management by borrowing inspiration from the observation of theatrical performance. He sees people in society as performers on the stage, using various props-symbols (language, writing, nonverbal limbs or expressions, etc.) to design or display their image beforehand-to perform and to work hard to get good results. Social platform is like a stage, people on these stage is only selective performance, show the wonderful side of life, show personality side. Thus, a holiday, micro-bo, micro-letter, Renren on the emergence of sunshine tourism bask in the joy of the unprecedented pomp, in fact, people just to show the place from the line moved to the line, tell people around: My life is incomparable wonderful.

7. Pretending to care--point of praise is actually so WHAT

On the social platform, there are groups of people called the praise of the devil, only in the QQ space, in 2011-2013 just 2 years, the point of Praise Party in July 2011, 27 million people, and the July 2013 point of the party to expand to 300 million people, point praise party has increased more than 10 times times more than. At the same time, according to the daily point of praise statistics, QQ space daily average point of praise more than 200 million, compared to 2 years ago, increased 111 times times, one day peak has exceeded 300 million people http://www.sootoo.com/content/452894.shtml. Do you really agree with the content of your release? In addition to obsessive-compulsive disorder and expression of madness, schadenfreude, "praise" seems to be just a pretended concern, unwilling to pay the cost to comment and leave a message, in the cheapest way to tell you he is interacting with you. If the function of so what is more popular than the point of praise.

8. Sensual Temptation-more like to see pictures and videos

Text-only posts and posts with video pictures which attracts your eyeballs? With a good picture of each copy, or a blog post with video, these principles have become the basic common knowledge of microblog operators. According to the Daily Mail of the UK, a comparative analysis of randomly selected 40多万条 Twitter Weibo shows that a photo-attached microblog is more likely to be forwarded, with a 94% higher forwarding rate than a pure text microblog. Users prefer intuitive, high-impact pictures and videos, because viewing rich media information is more enjoyable than reading words, and it also saves cognitive costs.

9. Spoiled cleanliness--"advertising dog fruit take off"

Netizens who have been under free internet culture seem to be particularly sensitive to advertising, according to eye-tracking research, which shows that netizens have learned to steer clear of the advertising module only when they visit a website for the second time. In social networks, users are more sensitive to advertising and even more irritable. This may be because, compared to traditional sites, users of social networking sites more sense of ownership. Users view social networking sites as a place to get personal information and interact with friends, so not only are they dissatisfied with the ads that appear on social platforms, but even the people who care about them, Twitter often blurted out: "Dog ads, get off". Think about the usual watch TV watching movies ride public transport to face the ubiquitous advertising when the kind of indifferent mentality, social users are not spoiled out of cleanliness.

10. Circle of Vision--I'm focused on the whole world

The internet is just an extension of real life, and people in the real world are going to join small groups and focus on topics and news that they care about, and that is reinforced by social networks. Small-circle culture, fan culture, all kinds of quarrel and scold the Battle of the "row", your list of concerns is your world. Everyone's vision and values are strengthened by the words of these people, and they are bound to be restricted. It is dark and hear to listen. When you think there's nothing to see and start to get boring, think about focusing on new people and things, jump out of the box and look in the other direction.

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