Ten steps to easily establish a more available E-commerce site

The field of E-commerce competition is fierce, a mouse click may decide the outcome. If you want to attract and retain customers, then you have to make sure that your site is as convenient as possible.

Increasing the availability of your site means making the purchase process as fast and simple as possible. The following 10 steps will help increase sales and customer satisfaction. The following 10 tips don't have to be put on your site, and it's impossible for some small businesses. You can select the steps you think are helpful to the site to implement it.

1. Omit registration process

Customers are tired of lengthy registration steps, especially those that may only be purchased once in your site. It's good for visitors to be able to add items to the cart and finish the settlement without registering. You can save them the next visit by providing them with a "registration" option after they complete the shopping process. This approach has been proven to increase sales, deepen customer impressions and reduce the rate of shopping cart discards.

2. Simplify the registration step

The registration form should be designed according to the information you need to avoid too long registration form. The site is best to require customers to fill out the e-mail address rather than the user name, because compared to the mailbox, the user name is easier to forget, and the mailbox address is not.

3, the use of navigation progress bar

Navigation progress bars are required for most e-commerce sites. Many customers are tired of having no progress tagging, even running a single run. If you use the navigation progress bar, you can easily return changes when the customer finds that they have made an error. If you can't do the navigation progress bar, you can number each step, such as entering the delivery address (step 1-4), which is the second way to retire.

4. Increase safety and security

Many people will worry about online shopping, their own http://www.aliyun.com/zixun/aggregation/18549.html "> credit card information and personal data will not be safe." As a seller, you should eliminate the customers ' doubts and make them feel completely at ease. In order to make customers more comfortable shopping, a good way is to obtain a certificate of trust, such as hacker safe or VeriSign. Also, make sure you have an updated SSL certificate.

5, must have the confirmation step

If you want your site to be more useful, then validation is an essential step. This will not only reassure users, but also reduce the number of customers who have questions.

6, pay attention to search function

Each E-commerce site needs to set the search box, preferably located in the upper part of the navigation, so that customers can easily filter out what they want to find. The search box saves customers the time to find a product and makes their shopping experience more enjoyable. If your site sells a wide variety of products, you should consider refining the classification to increase the search function, such as by color, size of the search is a good idea.

In addition, you can give visitors the ability to customize search results, such as deciding how many items to display per page.

7, designated related products

Customers get bored when they visit a site and are forced to buy goods that he doesn't really need. However, if reasonably used, the designation of related products and cross-selling is not only helpful to customers, but also brings considerable benefits to the business.

8. Design Call action button

Never underestimate the role of the call action button. Effective "add shopping cart", "register" and "Checkout immediately" button can promote the conversion rate, and greatly improve the usability of the site. In order to meet the needs of the site, the settings for these buttons should be carefully considered to make them more eye-catching and convenient for customers to use. When designing a call to action button, consider adding a localized language. If possible, display different content according to the location of the customer.

9. Avoid hidden charges

Hidden fees are very annoying to customers, which may cause them to give up shopping and lose the trust of customers and the possibility of buying again. Make sure you show the customer the price, tax and freight (and, if possible, the amount saved) in the shopping process as early as possible. People want to shop within budget and know the real price of a product before they add it to the cart.

10, Everywhere available shopping cart

Make sure the cart appears in a conspicuous place. It should appear at the top of the navigation, in the upper-right corner of the page, so that when the customer wants to see the shopping cart and the total amount of shopping, they don't have to leave the current page. Giving customers the right to edit a shopping cart, add or remove items on any page can further improve the usability of the site, and the "Checkout Now" button should be placed in the cart in order to expedite this step.

The article is compiled by Nanjing Ke Tai Information Technology Co., Ltd., please indicate the source of the article when reprint.