Tens of millions of diamonds to start shooting, online shopping luxury gradually become a trend?

December 9 Noon 12 o'clock, a rare 20.7-carat giant diamond in the Taobao Mall, a yuan shot, after a multi-party http://www.aliyun.com/zixun/aggregation/31646.html "> media reports." Tens of millions of diamonds from the start to shoot a spread. As of December 12 17 o'clock in the evening, only more than 80 hours, the price of the giant naked diamond has been photographed to 3.3 million yuan.

By consulting the data, He Yi learned. The "20-carat giant", which was produced in South Africa in 1999, Zokai's overseas purchasing department found a 50-carat oblong diamond in South Africa, which was named "Zokai Star" when the Zokai brand was established 10 years ago.

Many people know how the diamond is cut, it's about the perfection of a diamond. So the "Zokai star" was sealed in the offshore bank Vault 11, until October 2010, by the Belgian master of the cut to cut it into emerald type. The perfect cutting of the giant naked diamond, its price is undoubtedly the most concerned about. On Sina Weibo, "guessing bids the price wins thousand Gold" the award-winning game lets a lot of users to join in among them, many netizens refer to the diamond price owned by the star, for "Zokai star" issued more than 80 million, even on the price of billion yuan. And experts on this volume comparable to "pigeon eggs" of the giant diamond is also valued in more than tens of millions.

It is understood that the price of a dollar for the "Zokai star", each auction bid fare increase of 10,000 yuan. And each bidder is required to pay 10% of the amount of money placed on Alipay as a security deposit, December 15 noon 12 o'clock at the end of the auction, the giant diamond will be obtained by the highest bidder, and failed to auction the merchandise to pay the treasure automatically return margin. Finally, the person can choose to guarantee the transaction through Alipay, or you can choose to face the transaction. If the buyer needs, Zokai will be door-to-door by his professional diamond escort. The buyer may request in the National any authoritative quality inspection organization tripartite inspection confirmation. Zokai bought full insurance for the diamond deal safely in Ping an.

Due to the overexploitation of diamonds over the past few years, which has led to a severe scarcity of diamond resources worldwide, the current global carat production is showing a decreasing trend, so Kra's precious diamonds have become the focus of market chasing. In September this year, Zokai sold a 5-carat bare diamond on the Internet at a price of 1.39 million yuan, a record of the value of the online transaction. And this "Zokai star" auction, is very likely to refresh the online transaction value of the record, but its final price is how much, I am afraid only in the December 15 auction close to know.

In recent years, as the online shopping has become the consumer's way of life, users pay more and more attention to the quality of consumer goods, while the global luxury brands in China to continue to add stores, but also began in the domestic market to buy. In recent years, in some high-end corporate shopping websites, Gucci, Prada, Armani, LV and other international figures began to increase, many brands are almost synchronized shelves, and the overall price is equivalent to 40 percent-80 percent of the physical store, so more and more people are keen to buy luxury goods online.

He Yi that online shopping for luxury goods is a global trend, by reviewing the 2010 China Luxury report, which found that nearly half of respondents were willing to buy luxury goods on the Internet, and 54% of Beijing respondents said they were prepared to do so. Similar reports in 2009 show that the willingness to buy luxury goods is only about 10%. Many luxury brands are already buying this business in the development network, including some of the leading luxury brands we've talked about on weekdays. Although luxury goods online shopping in China is just beginning, but I believe in the near future, luxury shopping will be out of the "shackles" of consumer spending.