Test water commercial CCTV HD channel "Turn Off"

There's no need to worry about HD programming. Speeding up HD signal entrance is the key

High-definition television in the market began to become popular, the first free HD channel in China-CCTV HD channel has recently fallen. Do not have to pessimistic, also do not think the domestic high-definition broadcast market environment is too bad, in fact, CCTV High-definition channel is in the "retreat."

CCTV HD channel (CCTV HD) replacement for CCTV sports events HD channel (cctv5+), 24-hour Full HD broadcast, no longer broadcast TV dramas, literature, documentaries and other programs. CCTV to change the new channel to CCTV5 sports channel Auxiliary channel, positioning into a more pure and professional competition channel, the main domestic and foreign league, broadcast the NBA, the United States network, in the Super, CBA, volleyball league and other programs.

High-definition television industry veteran Fang Wei (a pseudonym) to the IT Times reporter said, the original CCTV High-definition channel is in the SARFT under the impetus of the test, like a hodgepodge, inclusive of CCTV variety of high-definition programs, now revised for cctv5+, CCTV in the program has been basically all achieve high-definition background, The high definition channel enters the commercial market to operate the prelude.

CCTV to achieve the end of all high-definition production

Some viewers believe that the CCTV High-definition channel closure reflects the documentary and other High-definition programming, such as the lack of high production costs, and the transformation of cctv5+, you can buy foreign events to reduce the cost of copyright, while the ratings will rise.

This is not the case, the CCTV HD program development is far better than people expected. According to CCTV, the end of this year, the CCTV SD production will be all out, the new site all the implementation of high-definition production, then the CCTV production of high-definition output rate will reach 95%~100%. After entering the new site, CCTV public channel will have 10 sets of high ratings of the channel for high definition of the same broadcast, accounting for the total number of broadcast channels of about 25%, other open channel channels are planned to be directly to High-definition broadcast in 2015.

"From cameras, editing computers, to storage devices, broadcast control, all the devices in the new site are HD." A channel may have been made in SD at the old site yesterday, but the next day to move to the new site will be all high-definition production. "Fang Wei revealed. CCTV deputy Taiwan long He Zong said in public, the new Taiwan all the TV system to achieve high-definition.

"Everything is all right, only the Dongfeng", from the former SARFT from the policy to promote high-definition channels, to now have high-definition content but less channel resources, CCTV channels waiting to be pushed to the HD market. In Beijing, Zhejiang and other countries, CCTV and local cable television companies to negotiate, the first to CCTV3, CCTV5, CCTV6, CCTV8 these 4 channels to achieve high-definition with the broadcast, through the wired way to the landing.

So, in the case of high-definition channel rich enough, the CCTV HD channel once the strategy-will be a part of the excellent column high-definition broadcast-the natural has been eliminated, transition to a new high-definition platform is imperative. "CCTV has enough sports copyright resources, usually CCTV 5 are not arranged, and the tournament is the most worthy to see one of the HD version of the program, so CCTV to take this part to make a channel alone, nature is a good thing, but also for the channel commercial paving." Fang Wei Analysis.

CCTV Sports channel director Jiang hopes that by 2015, the cctv5+ channel will be at least the first phalanx of High-definition television.

The bottleneck of the development of CATV HD channel

"CCTV HD" transformation to "CCTV 5+" is only China's high-definition Channel brewing commercialization of the starting point, to truly achieve this goal, I am afraid there is a long way to go.

First from the national scope, in addition to CCTV and Beijing, Shanghai and other provinces of the provincial television stations in the active promotion channel high-definition, other stations slow pace. Shanghai last year, entertainment, TV channels to achieve the standard high-definition broadcast, this October, documentary, five-Star sports will also be on line High-definition channel, next year's news synthesis, the first financial will also be high-definition. "A channel of high-definition transformation generally need tens of millions of, large channel billion, more expensive, but taking into account long-term interests, in general, the television station can withstand." SMG related people said. However, some local television stations with limited financial resources are not enough, although the market has only high-definition equipment sales, but the previous SD equipment life expectancy of 10 years, can continue to use.

Fang Wei that the main factor restricting the development of HD channel is that the ability of network transmission is not followed. For example, in Shanghai, there are currently 1.1 million users installed High-definition set-top boxes, and Shanghai cable TV network users nearly 6 million households, high-definition accounted for only one-sixth. "There are high-definition channels, High-definition TV, but the HD signal is not home." "Fang Wei said.

In addition, the development of HDTV channels seems to be attached to SD channel at present. "At present, although some channels have been achieved high-definition, but the program does not follow the HD standard." Ads on the HD channel are also the same as the SD channel, for advertisers, spent a portion of money, voted two times ads. "This is a limitation of the current high definition radio channel," Fang Wei said. He predicts that once the HD channel is larger than SD channel, and the HD channel is scaled up, the market will take the lead in considering High-definition channels, which will attract more advertisers when there are more high-definition channels.

And TV stations are now rather worried about the "reverse attack" of the Internet. "Once you have 100 megabytes of fiber in your home, it's hard to define whether you're at home watching the Internet or watching TV," he said. CCTV is not likely to face the weak local TV sports channels, competitors become portals, and now is the node of the happy enclosure. "Many times participated in the CCTV gold resources bidding," said Wu Lei, deputy president of the Chang Rong Communications.

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China HD Channel 7 years old

CCTV HD channel can be traced back to January 1, 2006, the predecessor of the CCTV HD television channel is a media operated by the central pay channel. On the same day, SMG's SMG Interactive New Vision HD channel was launched, and it was also a pay channel. The launch of these two channels means the birth of China's High-definition TV channels.

Due to poor earnings, the media in 2008 no longer operate the channel, and then the channel to the CCTV HD channel, free broadcast, during the Beijing Olympics, focused on the full broadcast of the HD version of the Olympic Games.

After that, China's high-definition television channels have sprung up. September 2009, in the Sarft-led, a number of nationwide can be seen in the free high-definition channels appear, including CCTV 1 sets, Beijing satellite TV, Oriental TV and other 9 channels to achieve high SD with the broadcast.

In the past two years, a group of provincial-level television stations also joined the High-definition team, the emergence of Hubei satellite TV, Shandong TV and other high-definition channels, as well as Shanghai Entertainment, TV HD channel, Beijing's Literature, sports, documentary HD channel.