That's what it's like to buy a TV set!

Source: Iris Consulting Modification: Wood Easy yang

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"Internet/Internet advertising" has a lasting and strong influence on TV consumers in all stages of the purchase, according to 2013-3721.html's "internet/Internet advertising", the main channel for Chinese TV consumers to buy information in >2014 years.

Chinese TV consumers most often get information about buying decisions through internet channels

Eric Research data shows that of the consumers who have bought their televisions online in the last year, 72.8% have used the "Internet/Internet Advertising" channel to learn about the purchase of television, 52% of whom are mainly using the channel to direct the purchase; among consumers who buy televisions offline, through " Staff recommended "," "Product display" and "Internet/Internet Advertising" The three channels to obtain information to buy more than 50% users, one of the "Internet/Internet advertising" is still offline consumers the most important source of information channels, the user accounted for 20.6%, over the "merchandise display" of 19.8% and "shop assistant recommended By contrast, the proportion of consumers who get information mainly through television channels is below 10%.

Iris analysis that, because of the wide coverage of the Internet itself and the convenience of user inquiries, to ensure that it can meet the needs of consumers in a timely manner, with the help of the accurate delivery of network advertising technology, and further lock this target and potential audiences, to develop a continuous marketing strategy.

Persistent and highly influential channels of information: Internet/Online Advertising

Eric Research data show that the various information channels in the consumer before the various stages of influence differences, such as "television/Radio" in the "acceptance impact" phase of the most significant impact, "exhibition/promotional activities" and "Internet/Network advertising" to "produce a clear intention to purchase" has a strong impact. Among them, the "Internet/Internet advertising" to consumers throughout the purchase process can produce a sustained and relatively high impact, especially in the "comprehensive comparison" and "purchase Confirmation" These two close to the purchase of the link, the user ratio is 27.3% and 18%, second only to "commodity display" of 28% and 19%.

According to the analysis, TV manufacturers and sales platform should be based on the different needs of the audience, in accordance with the characteristics of each marketing channel to develop a differentiated promotion strategy. In addition, on the one hand, on the online sales platform, should try to create a line of experience shop in the form of further meet consumer expectations through the actual experience of goods to guide the purchase demand. On the other hand, for the offline sales platform or experience store, can try to use the technology of ibeacon or NFC to optimize the payment link of the offline shopping, and can also use the micro-letter, Alipay, and other mobile app to help consumers to get the real-time information about the goods when they buy the store online (by scanning code, Automatic push and so on, and with the user habits of the cultivation and technical improvement, a variety of commodity comparisons and marketing will also become possible.

E-commerce is constantly changing the entire society as a whole, are you trying to change yourself? or stay in place and wait to be "abandoned" by society?