Absrtact: According to the BusinessInsider website, we ask the usability testing company Catalyst Group to list one of the 10 most hated online advertising forms. According to the BusinessInsider website, we asked the usability testing company Catalyst Group to list one of the most hated
According to the BusinessInsider website, we asked the usability testing company Catalyst Group to list one of the 10 most hated online advertising forms.
According to the BusinessInsider website, we asked the usability testing company Catalyst Group to list one of the 10 most hated online advertising forms. The following is a list of the companies listed:
1. Banner ads under the head of the page
This kind of advertisement divides the site navigation strip from the content area, destroys the page integrity, increases the reader's difficulty in finding content, and reduces the location of useful content, making it less easy to find.
2. Ads that look like content
The ads can be located in 2 locations (one is the banner below the top of the page and the display bar to the right of the page) and may provide mortgage information and/or interest rate calculator. The design of the advertisement is visually consistent with the site, enticing visitors to click or interact.
3, animation advertising
Animated ads (in this case a dancing woman) are attractive because they are often the only elements of the page that are moving. These ads are also often low quality and may reduce the credibility of the site.
4, automatic expansion of half-page ads
This half-page advertisement is located in the upper part of the page content, often open to cover the content, and ask the visitor to close themselves.
5. Banner ads located on the edge of the icon
Many brand advertising now in order to occupy the best visual position of the page, the icon in a small corner, reducing the clarity and visibility of the icon.
6, the right top of the publicity bar ads
7, Google text links
8. Hidden Close button
9, prompts how many seconds to enter the website
10. Loading page
2 points to be aware of
1, basically all of the ads people hate, but they also know and accept that this is to enjoy the free content of the price should pay.
2. Television, radio and print advertising have also been annoying.