The 10 most important information of e-commerce website

Recently, in the downstairs received a leaflet "88 Yuan construction station", startled a surprised, the original website has been able to and supermarket promotional ads everywhere distributed the civilian era, and the price of such cabbage.


do a website is very easy, but it is difficult to do a good site, make a profitable site is also difficult. In fact, no matter what website you do, want to make money you have to figure out what your customers want to see on the site, understand what. Today we explore the 10 most important information on e-commerce websites, and it is also the 10 information that your customers are most concerned about.


, let the customer remember who you are

The core of
E-commerce site is to sell things or help others sell things, the most important thing is to let as many people remember your name and domain name. Take a unique name, and then directly on the Internet to play eye-catching signs to tell the customer "who You Are", "why is your site." Let a person at a glance to remember also can understand what you are doing, do not for their own site to think of a quirk of the name and write a novel the same description.


Two, let the customer remember what you sell


let as long as you read the Netizen on your site will be able to know what you are selling, even to the display of illustrations. If you do not have Jing dong, when the strength of a shop and so on do not want to sell everything, you sell everything is equal to nothing sold. Select the field, the first choice for their expertise in the field of sourcing, followed by a successful case in North America as an example of the field, do deep do strong. Online selling authentic shoes Amoy and good music to buy both have melted tens of millions of dollars is the best explanation. Focus can make customers remember you and spread the promotion.


Three, let the customer easily find you


in the head of the page plus your customer service or contact telephone, do not stingy telephone charges, have the strength to show as much as possible 800 free telephone, save the cost of at least have to apply for a 400 phone number, the worst also have to put a fixed phone, PHS mobile phone number is free. On the right side of the homepage, the product page Booking button next to all Add online customer service, qq,msn, and so on timely chat tools, at the bottom of the page plus your office or store address.


In short, if you are not a pit of kidnapping, then do not let the way of contact with the pipa half cover, do not in the layout of the contact method too stingy. Chinese people are still used to making phone calls, the amount of big words, go to meet the traffic. Although the electronic commerce emphasizes is the low cost of the light company, but the trust between people sometimes still needs to communicate to form.


Four, let the customer believe you as soon as possible


If your site is purchased using SSL-like authentication, it must be reflected at the bottom of the page, highlighting the role of these certifications in the customer's consultation, telling the customer that his information will be kept confidential and how secure his payment is. Take some of your plaque, certificates, government-related certifications, and so on. Everything can prove that you are not a leather company material to show your customers.


In addition to these, can also be the site's successful orders, will be accompanied by the package photos and courier company inquiries address The courier number, the customer to your real evaluation and so on the site to display to customers.


in short, show everything that can prove you exist, integrity of the message, do not think trivial comments insignificant, that is the most to let customers trust you.


v. Make it easy for customers to find the products they want


when the product does not have the ability to actively look for customers, then do everything possible to make it easy for customers to find the product he wants. Product search box, hot keyword, when the season popular or hot products are to be in the home page important position display.                                         Here are a few more points to note.


1 Please describe the name of the product correctly, don't exaggerate, don't be vague


2 If you have more than 10 products, please give the product the correct classification, and in the site navigation to list the detailed classification


3 Please write a brief description and keywords for the product


Six, let the customer see the booking button and shopping cart


E-commerce Site is sales-oriented, web design, function is to achieve transaction services. So it is important to highlight the reservation button on the first screen of the product page and on the Product List page to tell the viewer that the product you are seeing now can be owned by clicking on it, and reminding the seller that the website we are doing is an E-commerce station, not a information station.


Shopping cart That is more important, this can clearly let the customer know how many products he has purchased, whether it is time to go to the checkout, put the product into the shopping cart is only the first step, finally only to submit orders and payment to be completed. Therefore, the status of the shopping cart is displayed on any page that the customer browses, whether it is a logged-on user or a user who is not logged in.


Seven, let the customer complete the reservation easily

How appropriate is the
of the booking process? Mouse click a few best? The answer is that the less the better. Product page-> Click-> Registration or Login-> number, express address-> payment, clearly told the customer as long as these several processes can be completed booking. Just fill in the simple information and you can wait at home. Don't make too many restrictions on orders and let customers fill in too much information, typing is faster than writing, but a census-like form can be a sign of retreat.

How much information
registration? The less the answer, the better. Enter the phone number can be registered, password sent to the phone, or enter the e-mail address can be registered, password sent to the mailbox. If you are willing to pay, then find Renren, Alipay, NetEase, QQ, etc. do user share login, basically each netizen will at least have a user name on the above four websites at least, after cooperating 300 million Netizen also can login your website to buy product at any time.

How many ways do
pay? The more the answer is, the better. Credit cards, Alipay, online Banking, fast money, bank remittances, courier collection, door-to-door payment, PayPal, etc. are now the mainstream of the collection method, the purpose is how convenient guests feel how to pay.


Eight, let the customer say the opinion and the suggestion


If you haven't been able to steer the tide and consume the wind, listen to what the customer says. What customers need, customer complaints about products, customer evaluation of services, customer praise of the competitor is your best source of market firsthand information. Therefore, as much as possible to communicate with customers, booking before the online customer service, telephone consultation, after a return visit, the website to open a dedicated message board or question and answer system or forum for customers and netizens to discuss the discussion. Answer their questions proactively.


customers hate is to buy something to praise can not find a place, to criticize complaints is not a door. If you resist user feedback, users will resist your product.


Nine, let the customer see the preferential promotion information


has preferential promotions, there are discounts, must be in the home page and other pages of the most eye-catching place to place an attractive banner, what "full 50 percent", "buy one Get One", "100 Back to 50" and so on line shopping malls often do promotional stunts can learn to use. People's desire for shopping is stimulated, especially women.


10, let the customer know what else to do


It is impossible for each customer to visit the site will be the order, the customer if the current product is not interested, do not let him immediately close the page. "Mail Subscription", "Registration Award", "recommend to Friends", "Learn More", "Tell us what you want" and so on this information is also the customer is interested.


E-commerce is very hot, E-commerce has just begun, the future Daibing will be together to continue to pay attention to and explore the development of E-commerce.