The 2.0 era of cloud computing: the transformation of traditional enterprises

The continuous development of cloud computing is not only changing the traditional enterprise IT system from products to service usage, but also the innovation of enterprise organizational management system, the consumer demand as the center to personalized business approach.

Cloud computing as a revolutionary development trend of IT industry has become irreversible, and gradually becomes an area, an industry, a city or even one of the infrastructure of a country, large-scale, broad market prospects for e-government, medical information, education information, mobile internet, things networking and intelligent city, Cloud computing will be the most basic prerequisite for its implementation.

In the future, it will accelerate the infiltration and expansion of all sectors and departments of the whole society, change the traditional mode of production and marketing, bring innovative business model, and directly affect the development of traditional industries. How to correctly grasp the road of transformation under the new economic conditions is an urgent problem to be solved.

Transition of IT business to business services

The impact of cloud computing on traditional enterprises has been focused on the IT business area. First, some enterprises will be scattered data resources, it resources are physically concentrated, forming a large-scale data center infrastructure, especially the construction of disaster-tolerant center of enterprises is generally paid attention to, at the same time, in order to reduce costs, enhance it operational flexibility, improve resource utilization for the purpose of virtualization began to deploy in the data center.

When cloud computing is completely on the rise, new concepts are emerging in the enterprise IT business: IT resources are resilient, on-demand, serving as the core of it, enhancing business agility and further reducing costs significantly. As a result, service-oriented It requirements began to evolve into cloud computing architectures. Enterprises will gradually take the way to hire IT resources to achieve business needs, like hydraulic, power resources, computing, storage, network will become the enterprise IT operation of a use of resources, without their own construction, can be obtained on demand.

On the face of it, cloud computing fundamentally alters the traditional enterprise IT business structure, stripping away the inherently unrelated elements of IT infrastructure and the core business of the enterprise. With the further development of cloud computing, IT services will be fully integrated with the core business of the enterprise.

First, enterprise and it-related business applications will gradually move into the cloud, and more business services will take advantage of cloud computing. By 2020, 80% of enterprise applications will be migrated to the cloud, according to the relevant agencies.

Cloud computing for CRM, ERP, call center and so provide a greater play space. In traditional sales-oriented enterprises, for example, cloud computing can bring enterprise business costs and business agility to a higher satisfaction, help project reporting, project tracking, quotation management, program management and coordination of dealer relationships, and cloud computing brings new business model. For small and medium-sized enterprises, can better use of cloud computing to meet the needs of their own differentiation.

At present, most of the global CRM vendors have provided online CRM products, including foreign manufacturers Salesforce, Oracle and domestic Kingdee, Ufida, Business Navigator and so on. Experts predict that the 2014 Cloud computing CRM will replace the traditional CRM and become the industry mainstream.

The reform of enterprise organizational management system

The advent of Cloud Computing 2.0 era, and web2.0, mobile Internet, electronic payment of the rise of close ties, industry and industry in the intersection, information technology, the Internet to the traditional industrial sector infiltration and extension, will make the traditional industry more automation, intelligence, and networking, subversion of the traditional industrial chain concept, The accumulation of previously unrelated elements. Apple, the communication, video, music, publishing, games and other areas of effective combination to a mobile terminal, the traditional industry has brought enormous alternative challenges.

Through the analysis and prediction of the development direction of each industry, and in-depth understanding of the business process and system requirements of various industries, according to its own characteristics and development, can quickly for traditional enterprises on demand customized industry information solutions and even production and sales business deployment.

The important feature of the Cloud Computing 2.0 era is the arrival of the large data age, which will cause the restructuring of the industrial chain, and the effectiveness of it Internet will extend to the production and organization management mode of the traditional industry. In this trend, the traditional enterprises need to integrate the separation of internal and external systems through the Internet into a consumer-centric value creation system. From the view of enterprise organization form, the hierarchical organizational structure of hierarchy should evolve to loose, flat and externalized network structure, and expand the scope of organization management to external suppliers, distributors, alliances and clients ' stakeholders. In this form of organization, managers are also required to give the grassroots staff with full autonomy, the largest development of knowledge-oriented staff potential and enthusiasm. At the same time, the network environment of openness, virtual, interactive and other characteristics, so that the vast number of consumers to obtain a great voice, consumers in the future or will decide what to produce, when to produce, and even how to price. The rise of consumer status, in the social class, values, aesthetic taste and other aspects of the needs of the differential need to be released.

Through a large number of data center data support, enterprises can through data analysis (such as the current very hot Hadoop) at any time to understand the industry status quo, market demand for consumer feedback, to obtain personalized orders, and even let consumers in accordance with their needs to participate in product design.

Personalization: The Future of business

Various development trends show that the impact of large data on business in the future is personalized, in terms of differentiation, Kelly, editor of Wired magazine and Internet weekly editor Qiping, cited an example of a large number of previous drugs, all for everyone, if 20% of the people in the trial had adverse reactions, This medicine cannot be introduced. Now, if we can find 80% of the right people through data analysis, we can use new scientific research in those who do not have adverse reactions.

The rise of mobile internet, making it possible to collect and analyze personal geographic trajectory through lbs, the popularization of e-commerce and online payment can obtain users ' relevant consumption data (hobby, income level, etc.), while Weibo, social network SNS produce a large amount of users ' fragmented data every day, by mail, document, Timeline, video and so on can also obtain certain user information. And if the business can predict the behavior of the user through these data, it can provide personalized service different from others.

In this trend, the traditional enterprise managers must integrate the value creation system centering on the personalized demand of consumers through the Internet, which is increasingly characterized by fragmentation, personalization and experience.

Predictably, personalized technologies based on cloud computing and large data will be widely used in E-commerce, mobile internet, advertising marketing, social networking, news media, retailing, and even manufacturing manufacturing, and the data collection and analysis platform would serve the internal production chain of traditional enterprises. Let consumption and production achieve a highly efficient match and matching, thus promoting the establishment of a new business model. The future of business is to provide each consumer with tailored products and services. The standardization of the Industrial Age is in the past, the personalization of the information age and corresponding high value has come!

(Responsible editor: The good of the Legacy)