The advent of the big data age, the market for data users

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Big data is now very popular. Large data, as the name suggests, is a massive amount of data. At present, the electronic commerce industry has put large data as their core competitiveness in the market, who can have large data, in the market can get the opportunity, it can be said, the advent of large data era, get the market data.

"Big data" so important, then my computer hard drive also a "T", what is the use of me? These messy data are really useless to me, it only takes up my computer hard disk space, it is just a pile of rubbish to me.

Some people say that rubbish is the baby in the wrong place. Before the Spring Festival, I point to open Taobao, the Web page reminds me to see a menu, the menu says, my 2013-year consumer bill on Taobao came out, and I spent more than 20,000 yuan last year, and it told me what I had mainly bought and what level of consumption I had in the country. I took a surprise, Taobao my year's consumption situation a sum of all recorded down, I have not done statistics and analysis, and Taobao I statistical analysis out. If Taobao to all online shopping consumers to carry out a statistical analysis, it has been a variety of net purchase data, Taobao can use it to adjust the strategy, merchants can use it to layout warehousing.

This is "Big data".

Large data is not a bunch of data, but a bunch of data that can be used, and when statistical techniques are used to concatenate a jumble of data, boring data can be "spoken".

There is an explosion of red network news events do not know whether we have an impression. One official, grinning at the scene of a tragic accident, was published, and a netizen found his wrist watch valuable. If he had only one fancy watch, just like we have a bunch of data, then a netizen to collect the various watches he wore, the official wearing high-grade photos of all exposed, this is very, a hall-level officials, wages are not high, why have so many high-end watches?

The "point" on the data once formed a logical chain, so cold data has temperature, and later this netizen called "uncle" officials were the inspection Commission please go to drink "coffee".

There is also a news, it is very thoughtful. There is a white-collar like online shopping, abandoned express bag is thrown in the door, there is a courier found that the white-collar buy a lot of things, prices are very expensive, infer that she is very rich, one day, courier to her implementation of robbery, a fresh life is gone. The poor and nasty Courier is also using the "Big data."

There is a bookstore in Germany, the book in the shop is often stolen, the bookstore owner is very angry, the stolen books and the Administrator on duty registered, affixed to the bookstore wall. One day, one of the publishers found this form, he had a great treasure, he published the book which is often stolen in the bookstore, and played "the most stolen books" advertising, a book is often stolen, indicating that it is very popular, the results of the publication of the publisher is really big sale.

There is "truth" in the data. In an era of vast information and sophisticated data processing technology, as long as you have a whole new set of ideas, you can draw all sorts of wonderful conclusions from a whole bunch of data, like the European prospectors in 18th century who discovered gold in Lufeng, California.

Last fall, I attended a forum in Shanghai, after my Apple phone in Hangzhou to Shanghai Gaotieri was stolen, which accumulated my three years of various data. Sitting in the hall listening to lectures, I was fidgeting. But the speaker told the story, all of a sudden let me settle down, he ten years ago 100,000 yuan to do the website, now the website has been listed. He succeeded by using "big Data".

His "Big data" story is like this, every year he kept doing public service blind Date, 8630.html "> sometimes also posted money, he collected a lot of young people in town information: Name, place of origin, hobby, blood type, income, work units, etc., with this information, he can be targeted to launch marketing.

I am very impressed with the "data" of the world.

On the way back, I had been recollecting his speech. Although I lost an almost brand-new Apple phone, the story really excited me. My whim, I hope that the person who stole my phone is also a "data control", from my three years of phone, text, photos, video, I am a what kind of person. Quicksand)