The age of everyone: the way to center the Peer-to-peer car rental

Recently, looking at Klesheki's "people-era organization power", this book is mainly around the internet environment of online crowdsourcing and outsourcing collective behavior in the analysis of thinking. The author, who claims to be the greatest thinker of the internet revolution, said: "In your community, if everyone is online, you can be sure to use online tools to coordinate the social and commercial life of this group of people." "In fact, as the authors say, there has been a lot of business model exploration around the concept of social collaboration for all in the last two years."

In the field of Peer-to-peer car rental, for example, pp car rental, treasure driving car rental, friends, such as car rental companies are "The Jade and Life", by the capital market to give thousands of grace in one, a short time to obtain tens of millions of dollars in financing, ready to send, to the traditional car rental company "A hi car rental, the Shenzhou car" and other challenges, Scramble for new ecological leaders to subvert the car rental industry. Just as fast, drip, easy to wait in the field of business car burning money subsidies, like in the Peer-to-peer rental area, a capital-driven snatch "user" war has begun. Just announced to get B round 60 million U.S. dollars to finance the PP car rental, shouting out to 1.3 billion people to pay the slogan, the introduction of 0 yuan rental neighbor car service, each of the first rental car registered users will get a PP car rental 200 yuan red envelopes. In addition, the Treasure Drive car rental also Hao threw tens of millions of red envelopes to participate in the user Snatch war.

Compared to the traditional car rental companies existing models, maintenance, maintenance and other heavy asset Dark War contest, pp car rental, po car rental, etc. belong to the socialization of light mode company, back-end Che Yuan, model subcontracting in everyone, can be obtained in a low-cost way, for them, the main focus on the front-end user access and operations. Can be restricted, the current new user subsidy war is just the beginning, more wonderful drama is still behind

The vision of these peer-to-peer car rental companies is simple enough to involve everyone, share unused resources, and share it with everyone near the community, through a massively amateurish unstructured effort to achieve efficient speed dating. These two years, in the "Internet thinking" "Community economy" and other Internet-like new organizational relations of production traction, the emergence of a large number of hot Internet models of capital and entrepreneurial boom, most entrepreneurs to "go to the center", "participatory sense", "large-scale amateur" and so on as a prerequisite for success, as long as you can touch the edge, Will be in the concept of the hype, to the central mode and other words have been used rotten, Peer-to-peer car rental area is also so?

According to Klesheki's description, unstructured organizations are not simply "going to the center", and they have to exert strength, with three ladder files being shared, cooperative and collective action.

The first step: sharing the economy, requires members of the group have a certain interest demands, for example: to participate in peer-to-peer car owners, the vehicle use rate is low, most of the time is idle, owners have the car in idle time to rent out the demand, and the vehicle rental can also generate additional wealth, to help owners earn a certain fee, Used to fill the fuel and maintenance costs, why not? In the PP car rental platform, owners can rent idle vehicles to obtain more than 3000 yuan per month additional income. Obviously, the Peer-to-peer rental car to the central original driving force will be stronger, not only the direct appeal, but also the interests of the drive.

The second step: Community economy, group members on the basis of sharing resources, resulting in further cooperative behavior, this step is more difficult than simple sharing, but can be explored as a direction. PP Car rental in the publicity highlight the concept of community, promote the sharing of resources between neighbors, in the long run is more like a community ecology, through the operation and maintenance of users, from strangers to acquaintances to transform, in order to add a chip in the community economy.

The third step: collective action, in fact, is to platform, group members on the basis of sharing, cooperation to achieve a common sense, resulting in the Division of Labor and cooperation to create new value of output. This step is still relatively distant, belongs to the category of the theory, from the root, now all go to the central mode is a platform through technical means and data management in control. At present, the PP car rental, treasure driving and other platforms are based on lbs real-time "idle vehicles" and "Car rental users" to match, so as to reach a deal. The value of platform side lies in the user information audit of both supply and demand, the development of platform rules and the maintenance of ecological order.

From the above analysis can be drawn, peer-to-peer car rental areas, natural is a social gene, but also with the possibility of the emergence of organizational strength, then, the question comes, why the right place, this new industry is controversial.

and taxi software too high-profile may incur regulatory risk convergence, peer-to-peer car rental also faces a variety of problems to be solved. For example, risk problem: Once the user risks using other people's information for renting a car, it is possible to have a vicious theft of cars, the owner will face great property risk; Service problem: Peer-to-peer rental of the user groups are scattered, owners and tenants of both rights and obligations are difficult to establish a unified binding standards, Can lead to great uncertainty in consumer experience. Just as the commercial rental car only fire for two days, some traditional taxi drivers to be robbed business for the reason, set off a resistance war, intended to cause a limousine service to death. Any trend and outlet, or disruptive innovation, will face obstacles at an early stage, obstacles to many problems, but is a good thing, will follow the law of the jungle, to help the industry self-regulation shuffle, there is always a solution to the problem, if not judged on the death penalty, is clearly not the expression of the spirit of the Internet.

In the front, the platform side of the rules and order maintenance is very important, there must be a set of all kinds of risk to digest the mechanism. So what does a peer-to-peer rental platform do? Can we achieve a psychological balance between potential problems and the use of demand? I believe that the PP rental car rental platform In this regard is not in the slightest vague. Initially will require the user to register the real name, and authentication, the user's identity card, driver's license, bank cards and other information to audit. Because the new users lack the use of records and credit evaluation and other data accumulation, there will be some risk of uncontrollable. In the middle and late period, the normal operation maintenance, the user has the use record and the appraisal mechanism, the risk question also can be minimized.

In fact, when the car rental platform to the fight for the user, in fact, the back-end of the protection work is done, in order to completely dispel the user's doubts, car rental platform is also hard to fight. For example, the treasure driving car rental claim that their platform can achieve "0 loss rate", which seems a bit exaggerated, even with years of experience in the Shenzhou car rental car also has a certain percentage of lost rate. Moreover, the peer-to-peer industry itself is faced with a great deal of trust bottlenecks, due to the lack of credibility authority and experience accumulation, consumers are bound to panic thinking, to dispel the doubts of users, must be in the aftermath of responsibility to show a certain sincerity. By contrast, the security of PP car rental will be more effective, in addition to the basis of the "Police system docking", "smart equipment, GPS monitoring" and other technical means of protection, in the face of problems after the insurance measures have also been wiped out. If the vehicle is lost, will provide owners with 1 million yuan insurance, commitment to pay the full payment, car rental process encountered friction problems will be involved in processing, including delivery repair, claims, compensation and other specialized measures, in the face of major accidents will be replaced by new cars, the use of vehicles will be a loss of subsidies. Recent media attention to individual risk events, the relevant parties have also been through the PP car rental control team efforts, through public security and judicial channels to bring them to justice, and was severely punished by the law. Timely and efficient follow-up solutions have been affirmed by the user, fully guaranteed the platform of the user benefits.

In the security measures to reduce risk, the car rental platform is painstaking. In any case, the risk will be in the hands of the platform to ensure that the interests of both the tenant and the owner are not compromised. Some people evaluate peer-to-peer renting, the threshold of this industry is too low, some speculative entrepreneurs, will be in all the security measures have not been resolved, blindly in the enclosure, the whole industry to confuse, in the Red Sea market, such a participant is difficult to avoid, but the eyes of capital and industry constraints, Sooner or later the speculators will be eliminated.

Kelly, the internet Silicon Valley godfather, said in a recent speech about innovation and subversion. In the next 20-30 years, the begotten is the future, the traditional enterprise is linear growth, innovative enterprises are exponential growth, traditional enterprises are their own perfect products, innovative enterprise products by customers to improve. There is no doubt that Peer-to-peer car rental direction is a bet on the fate of customers in the hands of the entrepreneurial direction, in the short term, will be due to the platform's "out of control" and into a series of entanglements and trouble, but in the long term, will be led by the index thinking, with N-side explosion

Jeremy Rivkin, author of the third Industrial Revolution, has a big chapter in the 0 marginal cost society that mentions shared economies. In the past private ownership of cars was a capital possession, and as the internet intervened, cars were undergoing a shift from ownership to tenure. According to a survey of 18-24-year-old motorists, 46% said they prefer to access the internet instead of owning cars, and that car sharing has become a universal option for the "Millennium" Generation. In the United States, millions of people have joined the car-sharing club, ownership will gradually become a history, the spirit of sharing will be in the car, housing, medical and other areas spread.

It can be expected that, in the aftermath of this wave of user subsidies, future peer-to-peer car rental and traditional car rental companies will sooner or later set off a wave of subversion or evolution of the debate, whether it is coexistence and co-prosperity, or Life-and-death, believe in the power of the trend, the market choice.