The American drama alone, how to catch up with millet?

Introduction: The Phantom of the family for the time being a lone, although in the previous spread of the charm clan May and 360 cooperation, but finally became a dead end, and now the Internet, to rely on one's own force already is difficult to overcome competitors, even Tencent, Ali such an internet big guy, It is also difficult to rely on their own strength to win over rivals, so they work with other companies in various fields, and then prepare to besiege the enemy, not to mention the charm?

Yesterday, a friend bought a part of MX3 (1799) at the charm store, accompanied by me, I did not think I had just arrived home, on the micro-blog saw Millet announced the price reduction (1699), and opened the purchase, so I guess the charm will not be a period of time to reduce prices, This makes me an introduction ...

And the first generation of the Phantom of the mobile phone M8 is actually a year earlier than Millet listed, and the charm set up the company's time is actually much earlier than Millet, but I first know is the millet mobile phone, at that time rebels almost every day in micro-blog hair about the millet mobile phone information, especially later because Zang said Millet copied the charm clan, So this just know that the domestic do a better mobile phone in fact there is a charm clan, from then on, to me the feeling is that the Charm clan has been following the millet butt.

Now millet is more flowering, routers, mobile phones, televisions, as well as a variety of millet accessories, although the charm family has experienced 5 generations of mobile phones, from M8 to MX3, but sales and popularity is far less than millet. I was on the bus, have seen an aunt took the incredibly is Millet mobile phone, the Chinese New Year home, many people in the village actually discuss how to snap up the red Rice mobile phone, the original millet has been so popular, from students to young people, middle-aged, and even old ladies know millet mobile phones, have to admire rebels marketing done well.

In addition to the young fashion crowd and the industry, the other few people know the Charm clan, from this point of view, the charm is actually doing a relatively failed, if Huang always you say you want to do is niche market, then will be doomed you are a small company, or even a few years may have a survival crisis, I think this is also most of the fans do not want to see, is also yellow you do not want to see, and at this moment, it is the charm of the best time to intercept millet, miss at this time, may never have a chance.

However, at present, the charm of the enemy's combat strategy is far from good, only by price war is impossible to defeat millet, millet is not so easy to be defeated, not to mention the low price strategy is not the advantage of the family, from 2399 to 1999 to the present 1799, every time millet will follow, the charm of the family does not take up the cheap, Also did not from the price war to bring a little damage to millet, on the contrary, or even because of millet price follow-up, millet mobile phone more popular, buy millet more and more people.

In addition, the team of the demon gives the feeling that the Internet gene is missing, not using the advantages of the Internet to spread the charm clan, and many people do not know the existence of the Phantom family mobile phones, although the mobile phone does good, but also no 360 of the kind of ruthless, so go on, the charm of the race to talk and millet contend, let alone beat Millet.

So let's talk about how the charm clan beats Millet.

To the current state of millet, although it is difficult to be defeated by other companies, but the charm is now to do is beyond the millet, more than the popularity of millet, more than the sales of millet, by the vast number of people in pursuit of China's iphone, from the appearance, to the configuration to the function, the Phantom of the mobile phone should also be But the reality is that the charm of the family is still poor far. The charm family should look for the following 5 aspects to win the opportunity to conquer Millet:

I. Alliances

At present, the Charm clan has been fighting solo, although the former May and 360 cooperation, but the last is still nothing, now the internet, alone has been difficult to overcome competitors, even Tencent, Ali such an internet boss, it is difficult to rely on their own strength to overcome competitors, Thus cooperating with other companies in various fields, and then besieging the enemy, not to mention the charm clan?

In addition, the charm family is a more traditional company, starting from the MP3, the lack of internet genes, looking for a fire several Internet companies to cooperate, you can take a lot of detours, less effort, so that their focus on product development, to bring users more cool, more dazzling, more exquisite mobile phone products.

Two. Marketing strategy

Many people say that the Charm clan is a pig marketing strategy, the fact is true, never used the emerging social media to promote the product of the family, or even after the return of Zang, but only the first microblogging caused a little sensation, but there are thunder, rain meaning. On the contrary, Millet's new media marketing is the use of incisively and vividly, from micro-bo, micro-letter, to QQ space, and then to the recent Baidu bar, where the hot, where there is the figure of millet, millet can be said to be a household name.

At present, for the Charm clan, the better marketing way is, in micro-blog, micro-letter, QQ space, Baidu Post bar even engage in activities, such as "mobile phone and I", forwarding back to the lottery to send the Phantom family mobile phone, or 100,000 a day, daily limit to buy a set of gifts such as colorful back cover, activities can do a bigger, more fierce, than the price effect will be much better, if the cooperation with 360, you can use 360 of the window to promote 360 of the play to buy the charm of the family, immediately starting to purchase the family of mobile phones, send 360 portable WiFi or 360-chi key, limited to 100,000 pieces, first to first send. In less than half a year, the charm of the family can be known.

Three. Offline activities

The charm of the family relative to millet, one of the more obvious advantage is the charm of the country in major cities have their own entity certification stores, and these physical stores are generally in the human flow is very large place, and millet does not have a physical store of their own, the charm clan can give full play to this advantage, the major cities in the physical stores to launch promotional activities, Buy mobile phone free screensaver, send headphones or send a cover or send a mobile phone set, although small, but for the vast number of people mobile phone group, will be scrambling to purchase, the degree of even more than millet.

Take advantage of the physical stores in their major cities, can also do a campus activity, seize the most of the right to speak, the most influential, the fastest-spreading student groups, with student card to buy mobile phone discounts and so on activities, the National university activities to get down, gently sell 1 million parts, And can greatly enhance their visibility and influence.

Four. Mobile phone quality

Although the Phantom phone is relative to other domestic handsets, has done very well, the shape, feel, configuration, price, can absolutely finish other domestic machine, including millet, but, in fact, there is a lot of room for improvement, such as the rear cover, shell, photographic head, etc., only focus on the mobile phone's own quality of ascension, Can have more development space, can obtain more market share.

Marketing method is just a means of publicity, no good products, it is difficult to base on the fierce competition in the domestic mobile phone market. Apple's iphone series, the price so expensive, still can not block the pursuit of its almost obsession.

Five. Product diversification

Product diversification is not said like today's millet, what all do, millet route is a bit similar to Samsung, product rich, although the LEI always said it is like Amazon, millet, red rice, mahogany note, Millet TV, routers and so on, even after the millet pad, millet notebook and so on, If the charm of the family now follow the diversification of the line of millet products, may drag themselves into a quagmire, trapped in, want to come out and difficult, will eventually be dragged down. So the charm clan should layout that several products?

Let's look at the development of the MP3, from the M8 to the mobile phone, from the MX3,M8 to the fire. One reason is that M8 a bit like the iphone, including a mobile phone that blew up Samsung's sales, which is i9000, a bit like the iphone, and even the Nietzsche cell phone that made up the cottage, which was once very hot, The first mobile phone basically and the appearance of the iphone is exactly the same, basically follow the Apple Walk, are fire, we have to admire the charm of Apple, Apple's greatness.

Here, we're not saying let the Phantom refer to the appearance of the Apple, (in fact, can refer to, such as the metal body shell, launched to absolutely detonate the charm), but refer to Apple's product line layout, IPod, IPhone, IPad, Mac, product layout clear, concise, single, Strong controllability, The probability of success, very suitable for the current charm family, not to mention the Charm clan is doing mp3, the ipod is actually big MP3, such product layout for the charm of the family is almost perfect, that is, to achieve product diversification, but also to devote more energy to product development.

The charm is actually a lot of points can go to break through, and the above five points is the most easy to break through the charm of the place, do a good job can be achieved curve overtaking, in a few years can beat Millet, beyond millet, see yellow always have no this courage.