The audience's curiosity is easily fatigued.

Hanging appetite for a long time, the audience's curiosity is easy to "fatigue", sighted's "Up-and-comer" is also easier to seize the opportunity. Holding the shelf and so on really to the appearance of the time, in the end is the silence or cheer, it is really not guaranteed--Apple TV set-top box series is now facing such an embarrassing situation.

This Wednesday, Amazon officially released its own streaming media products fire TV. Fire TV, the new product of a combination of game consoles and video-set-top boxes, is smart enough not to set a high price for itself: 99 dollars, plus a powerful game backed by an average of $1.85. In terms of basic selling price, Fire TV is not only consistent with the market's Roku 3 and Apple TV, but Amazon is above in terms of functionality and entertainment.

Looking at the dirty media market, first has the Google Chromecast TV bar and Roku 3, and then came to an Amazon Fire TV, for this reason, CNET, Moneyfool and other foreign media are published, this has been such as Mount in the back of Apple, facing the old opponents to "point" of this "fire", Again long-awaited "Start" to thoroughly "make not come out".

The most lethal buffer

According to the current news, Apple TV has an extremely fatal drawback to streaming devices: it is heavily buffered during program playback and movie downloads. The Fire TV, by using the ASAP technology, supports simultaneous and pre-download based on historical forecasts of on-demand content.

This user-friendly cushioning feature will be more prominent in the competition with Apple TV's "torture" download speed. Although Apple has realised this before, in a recent discussion with Comcast, a streaming media television service provider, asked Apple TV to enjoy "exclusive" transmission networks outside the traditional public transport network.

Once successful, Apple is sure to hold on to its web streaming video, but given the war-torn media battle, Google, Amazon in the "Aging", "performance" has taken the initiative, and then how many markets left to Apple TV, the industry can not help but skeptical attitude.

Search More Human

It is understood that as the Amazon set-top box of a large two points, users can use voice commands to search the relevant program movie name, this feature even support the actor and the type of movie keyword search. At the same time, Fire TV also added a small window program alignment function to further optimize the user experience.

In fact, Apple has been in the smartphone sector has been reflected in the user convenience of attention, although the function is not yet perfect, but Siri as the current three voice assistants is one of the significance still can not be ignored. But it is clear that, so far, Apple has not extended this "thoughtful" style to its own streaming media devices.

At the same time, the news has revealed that Apple does not seem intent on incorporating such features into the latest version of Apple TV, even though it is likely to be a gimmick for Amazon's new product, but it still poses a potential threat to Apple TV.

More games

Unlike the Chromecast itself, which lacks hardware support for 3D games, Amazon Fire TV does not have to load such as Gamimgcast, which is itself a game-console feature.

It is understood that at present, including Disney, 2K and Gameloft and other well-known game companies, such as third-party providers have said that will be with the Amazon streaming media platform, which will undoubtedly for Fire TV products greatly add points. Users can use the exclusive gaming content of Amazon game UBM for an extra 39.99 dollars, which is not even Google's Chromecast, let alone Apple TV, which has lagged behind.

In addition to receiving programs from traditional online media such as Netflix and YouTube, users can also watch content from Showtime anytime and Pandora's video network. By contrast, while Apple TV now has the advantage of CNN's go, and is also negotiating more with Comcast and Time Warner Cable, it is easy to imagine that Apple may be discreetly again this time, with past experience.