The big data takes you to read "<37 times think you > phenomenon"

A small cost of the production of Love film, for several weeks to stay in the movie list Top10, the highest record is almost Top1 steady sitting Top2. They use 30 days of insistence, created 3,799 times forward "constantly recall the past, is a way of pain and pain," and 3,122 times forward, a simple "send postcards" activities into a national carnival, and even sparked a small disturbance between lovers. Big Data brings you to see the "<37 You > phenomenon" of the cause and consequences.

On December 24, the warm release of the emotional film "37 Times Think You" in nearly one months, from two-dimensional code interaction to the line three days to reach more than 50,000 user participation amount of H5 interactive games, the propaganda side can be described as online interactive marketing to do everywhere. This popular H5 game is based on the movie "37 Times Think You" slogan "You Forget I remember" and customized interactive page, as long as the user completes 8 questions about the test that you have shared, the system will match the corresponding test results according to their chosen "Remember" and "forget" answer ratios. If the user chooses to "remember" more than "forget", the postcard representing the user's mind will be mailed to the object that can still be remembered.

8 questions, less than 15 pages, online 5 days, the number of participants to break through 140,000. On average, nearly 50 people take part in the test every minute, with nearly 3000 of them filling out their addresses and http://www.aliyun.com/zixun/aggregation/31492.html "> Contacts" every hour in the background. In fact, this interactive H5 page as the film "37 times you want to" marketing chain of an important knot, to promote the film, but unexpectedly harvested so strong reflection, of course, in fact, even more surprising is the background data platform on the display of some of the participation data. The data also discovered a nationwide "caution machine" between lovers.

The big data is undoubtedly the hottest discussion in the IT field besides mobile Internet. Large data management refers to a new business model that collects and collates the data of every aspect of the daily operation of the company, analyzes and excavates it, extracts valuable information from it, and thus directs the company to operate and evade the commercial risk. For the film industry, it refers to the combination of film and television industry data and financial data, through the capital market for the film and television industry concerns and records, perspective film industry trends and future opportunities, and film and television investment, cultural and creative investment to provide strong data and industry pre-analysis. The analysis of large data has now been extended to every aspect of film creation, including the selection of scripts, actors, filming, and the entire production of the latter.

As a new media marketing company jellyfish Interaction, on the one hand has a strong data trend, willing to speak to the data, on the other hand, also achieved in their hands alive in a film case.