The big run sends the supermarket to push the website to fly the cow Net: Why so late do the electricity merchant

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China's electricity industry is ushering in a wave of listing, in the capital market stimulated by the Taiwan run Thai group, the establishment of the big run-fat supermarket, quietly launched the whole category of the electronic business to fly cattle network, I hope that the high-speed growth in the electricity quotient of a cup of soup.

The countryside surrounds the city

Run Tai Group, the company's main business in Taiwan before the textile, as the 1990 's Taiwan textile industry faced with high labor costs, the threat of low-cost overseas competition, gradually into the sunset industry, run Thai group in this context to seek transformation.

Run Tai is the group in 1996 in the circulation of the cause of the exploration, the April 1997 great run hair into the mainland market, the establishment of Shanghai Great Run Hair Co., Ltd. and Jinan Great Run Hair Co., Ltd., respectively, in east China, north China and the northeast key cities to set up a wholesale shop.

At that time, the world's well-known chain stores Wal-Mart and Carrefour, more than a step forward to enter the mainland China, and in Beijing, Shanghai and other first-tier cities have a considerable market share.

A year after the establishment of the RT-Mart to take into account the limited experience, the choice to avoid these international giants, the development focus on the prospects of the two or three-line cities.

High-speed growth of the performance of the big run hair quickly back to the first-tier cities. Official data show that last year, the big run in the country has 268 stores, turnover reached about 80 billion yuan.

In addition to the RT-Mart, run Tai Group also in 2001 in China to invest in another retail system hi-more convenient chain stores, to Shanghai as the center of Radiation in East China, South China and other regions.

Why do you do electricity business late?

In January this year, a whole category of the Flying Cattle network feiniu.com platform quietly online, labeled as "big run hair online mall." In the official introduction of the cattle network to emphasize, can take advantage of large-scale procurement, to provide users with "cheap" goods.

Chairman of Kawabata investment (RT-fat), Fei Niu Net chief executive Director Huangmingtong talk about Take-off cattle net frankly, really involved in the field of electricity is relatively late, the most important reason is the big run hair line retail store growth very quickly, making money very easy, and has been not read the electric business model, so never want to do the electric business.

Huangminggao has been in contact with the electric dealer for 2-3 years, and in 2011 he had exchanges with CEO Liu and Jingdong Capital Zhang Lei. "To be honest, I didn't know much about the electric quotient, and when I saw the loss of 1.7 billion yuan, I thought it was scary." ”

At that time, a lot of people asked Huangminggao why do not do the electricity quotient, the end will ask "will make money?" In addition to the electric business model is not optimistic, how to pay, how to solve the problem of logistics and distribution, in Huangmingtong mind are a big question mark.

However, with the gradual popularity of Alipay, and the feasibility of electric vehicle delivery, Huangmingtong slowly see the potential of the electric business. In particular, he thinks the most difficult fast-moving consumer goods, shop number 1th also done by the electricity business is quite good. Although the 2011 contact after the heart of the east, but the big run hair began to pay attention to and research electrical quotient.

2012 Alibaba (Rolling information) Ma Yun and Wanda Wang set up a billion-dollar gamble, the content of the 2020 electric dealers in China's retail market share can exceed 50%. "We do the traditional retail feel very terrible, think not into the electricity business, so decided to hurry into the electricity business." "Huangmingtong said.

At that time, the big run hair also faced the crisis of reducing the flow of physical stores, Huangmingtong feel that they are users of the electricity network to divert, as their own dealers to strive for new users.

When Huangmingtong with the board of Directors, the board also had a lot of questions about how the mainland business was doing well and asked why it had to use huge sums of money to do the electricity business.

Huangminggao end gives the following reasons: The Chinese market is very big, the electric business growth rate is also very fast, should be able to accommodate 5-6 companies. RT-Mart as a competitive hypermarket, need to seize such opportunities. Although there are strong opponents, but fear of competition do not do business.

"1997, when the big run into the mainland, Wal-Mart Carrefour came in, if the fear of the word is not a big run hair today." If the business is good, do not be afraid of competition, the board of Directors agree with this view. "Huangmingtong said.

How to do the Flying cattle net

For the big run hair, there is no electric business experience is the biggest problem, so the first Huangmingtong in the days of the cat opened flagship store, through the sale of the sole agent of the United States apparel brand clever Lechi test hydroelectric power.

At the same time, Huangmingtong also everywhere looking for the electrical business technical team. Once in Taiwan Huangmingtong met once in pchome work, just in the electric business venture, did a call Uitox global shopping website.

Huangmingtong to invest in Uitox, and then Uitox team for RT-run China mainland electric business to provide technical support, operating by RT-Fat to complete their own. Flying cattle nets In this context, after nearly a year of preparation, in January 2014 officially online.

Unlike other electrical Shangdou from a subdivision of the field, flying cattle nets to the most difficult whole category online. According to Huangmingtong introduced, big run fat investment Independent company operation Flying Cattle network, with the help of the whole category of large-run supply chain advantage of procurement warehousing, but the SKU will be more than the physical store.

"We want to do online super shopping malls, stores because of the limited area, many brands can not enter." Huangmingtong said that there was a time when RT wanted to do shopping malls, but see Wanda has done very well, simply borrow electricity to do online super shopping mall.

On the other hand, the great run hair also hope that flying cattle network to become performance growth momentum, after all, many rural areas can not cover the RT-run, I hope the electricity business can make up the big run hair supplement.

Electricity business investment is a bottomless pit, Huangmingtong very clear this point, but fortunately the board is very supportive, last year has invested 100 million yuan, and recently agreed to increase the capital of 500 million yuan.

RT-Fat main battlefield has been East China, the current flying cattle network coverage of the city is mainly Shanghai, Jiangsu, Zhejiang and other places. Flying cattle nets independent warehouse in Shanghai Qingpu, from the RT-run in Suzhou Warehouse only half an hour away, Huangmingtong explained to facilitate replenishment.

At present, including warehousing, such as a total of more than 700 employees, order-intensive local logistics distribution, relatively far from the local logistics companies. So far, flying cattle Network has 120,000 sku,8 monthly sales of more than 20 million yuan, the customer unit price of about 150 yuan.

Just like the traditional chain into the electric business to consider the same, flying cattle network also intends to develop the development of RT-Mart for the warehouse to distribution, but also plans to work with the family convenience stores and brothers company more convenience stores to reach cooperation, support users from the delivery of goods.

Flying cattle network also faces many challenges, the first is the flow problem, according to Huangmingtong revealed that each customer's acquisition cost is about 100 yuan, but how to get more traffic and improve conversion rate still need time.

At the same time, the traditional retail conversion to the Internet, thinking can be switched, line online under the IT and supply chain system can be successfully docked are challenges. And in the electrical business situation has been basically set, how to promote the popularity of flying cattle network, there are no small difficulty.

Huangminggao is relatively optimistic, he said the number of months of operation has reached expectations. Although the flying cattle network is still in a loss, Huangminggao end to the board of Directors stressed that a small amount of profits to invest in the future of the cause, is very worthwhile things, soon flying cattle network will be extended to the whole country.