The "blacklist" of electric dealers will be online
Who is the most responsible for supervision, the lowest supervision cost, who should be responsible for more supervision, according to this idea, the network trading platform is the electric business management "first responsible person." Therefore, the electronic commerce supervision not only "supervises" the electricity merchant, but also must "manage" the network trading platform.
China will carry out trans-regional supervision over the electricity dealers. According to reports, the Beijing municipal Trade and Industry Bureau by the State Administration of Commerce commissioned to host the National E-commerce Third-party Network trading platform Supervision system, 2015 platform one will be on line. Platform on the line, will launch a "blacklist" of electric dealers to facilitate consumer identification.
China's e-commerce has sprung up, rapid, its development speed and volume, beyond the expectations of many people. According to the Commerce Department of Commerce, China's E-commerce transactions in 2014 (including business-to-business and online retail) will reach about 13 trillion yuan, an increase of 25%. According to the initial accounting, 2014 China's GDP reached 63.64 trillion yuan. What role E-commerce plays is self-evident, the importance of the future can not be described too much. This is the front of the coin, the back? According to the State administration of Industry and Commerce January 23 released the second half of last year, the results of network trading products targeted, in the monitoring completed 92 batches of samples, the authenticity rate is only 58.7%. The lowest rate of genuine Taobao, only 37.25%. The volume of electrical quotient and the ratio of non genuine goods, the product contains the loss of consumer rights.
Network transaction has the characteristics of low transaction cost, diversification of transaction mode, virtualization of transaction environment, instantaneous nature of transaction, concealment and so on, which makes all kinds of electronic commerce infringement and even illegal activities active, concentrated performance is fictitious transaction fraud, product quality is difficult to guarantee, false promotion is gullible, after service is unsatisfactory, Consumer rights enforcement difficulties, and so on, these problems in the self-employed and vertical electric operators relatively good, but in the network trading platform is particularly prominent. Online shop access is not strict, the lack of commodity information censorship, sales behavior management confusion, credit evaluation defects, internal personnel control and so on, is the network trading platform is a common management mishap, platform giants are no exception.
Credibility is the core competitiveness of economic development, network trading platform is also familiar with the stakes, and to conduct good governance attempts, such as the evaluation system, only limited by the management costs or interests associated, network trading platform for the management of the electric business will inevitably have omissions, is that the administrative supervision of the "visible hand" appears very necessary. such as the "blacklist" system of electric dealers, for the existence of serious illegal operation of the electricity dealers "pull black", on the one hand, publicity on the regulatory platform, to facilitate consumer identification and voting with the foot, so that the "list" of the electricity dealers can not be mixed; On the other hand, the "blacklist" of the natural person to be locked into a It is forbidden to set up a natural person shop on the network and to set up, invest in or hold an executive in the real world. Electric dealers "blacklist" vision is very good, with the ex post facto supervision to promote the industry to improve the level of integrity, however, to achieve expectations is not easy.
"Blacklist" There is a huge information screening costs, according to China's E-commerce Research Center statistics, by the end of 2013, domestic consumer, Consumer-to-consumer and other electric business model enterprises have reached 29,303, personal shop to 11.22 million. In the face of the electricity quotient, centralized management can be imagined, even if the "blacklist" has a written system, only information screening costs high to frighten the dead. Also, on the current level of social credit and unscrupulous businessman's adaptation technology, even on the "blacklist", with the original original can not be mixed, change a "vest" comeback is not difficult.
Who is the most responsible for supervision, the lowest supervision cost, who should be responsible for more supervision, according to this idea, the network trading platform is the electric business management "first responsible person." Therefore, the electronic commerce supervision not only "supervises" the electricity merchant, but also must "manage" the network trading platform. Tube will be strict, with "sit system" to the network trading platform and the behavior of the electric business bundle together, to the user registration of information, published merchandise information, specific transactions, such as the examination of the responsibility of the network trading platform for ineffective supervision of exposure or administrative penalties, forcing them to pay attention to and improve their management effectiveness.