The business map of millet from mobile phone to living room TV

The business map of millet from mobile phone to living room TV, and extended to the upstream entrance-intelligent routing and the resulting smart home market.

Millet today released three new-millet router, millet router mini, Millet box enhanced version, three sold 699 yuan, 129 yuan, 399 yuan.

According to the reporter understand, Millet router project was established last year, by the Millet company chairman Lei personally lead. Millet on December 19 last year officially sold the first batch of 500 router public beta engineering machine, 630,000 enthusiasts to apply for eligibility. Then in early January of this year, the second round of the test, according to enthusiasts recommended improvements in hundreds of functional points, iteration 17 version; mid-March, the millet router's third round of public Test opened, released a new play, Intelligent Home control center.

On the hardware side, the Millet top router has built-in router chip manufacturer Broadcom Dual core 1GHz BCM4709 processor, equipped with the United States light, Samsung 256MB DDR3 memory and 1tb2.5-inch Samsung, Seagate SATA Hard Drive, equipped with 2.4g/5g dual-frequency 2x2 antenna, Support for the 802.11AC protocol and beamforming technology to support NFC fast links.

On the software side, the millet router uses the Miwifi operating system, which is based on openwrt depth customization and provides plug-in extensions through an open platform.

It is noteworthy that the millet router can be connected with a number of millet, the user can use mobile phone app control router download content, connect millet TV to play, and manage smart home products, millet for intelligent routers equipped with intelligent sockets, intelligent remote control and other smart home products.

In addition, the millet router also supports rubbing network hints, web site interception, intrusion detection, prevent DNS hijacking functions, built-in Thunderbolt download acceleration, and equipped with independent signal amplification chip, support energy saving, standard and wall-piercing three models.

Lei mentioned an interesting survey results, in the millet router during the public test, user feedback data shows that the function of the Internet users look forward to the ability to wear the wall in the first place.

In addition, Sogou also with the first browser and hardware manufacturers to cooperate with the identity appears, built-in "Sogou prefetch technology," to the cloud model to enhance the user's access to the Web page speed perception, this router also supports the Thunder high-speed download.

"Traditional routers are communications equipment, the essence of the Millet intelligent router is a computer, is a small home server." "Today lei the media, including the first financial daily," he said.

In fact, routers are almost an industry that hasn't changed much in nearly 10 years, but as a key node connecting upstream bandwidth providers, content providers and downstream end-users, more and more internet companies are "subverting" over the past year. Before the pole routing and other start-up companies, after the Huawei, Millet, Qihoo 360 joined.

and "intelligent route" behind is also a circle of user logic.

In the PC Internet, because the PC industry has matured, the key links are by Microsoft, Intel and Lenovo, Hewlett-Packard and other major manufacturers to control, which also led to the weight of the PC Internet portal is mainly reflected in the Internet, rather than PC-side. So, QQ, 360, such as large installed clients, as well as the flow of large Baidu, Taobao, Sina Weibo and other sites become the advantages of PC Internet access.

But in the mobile Internet, because to establish is a brand-new system, the mobile hardware terminal's market pattern is not obvious, still is in the warlords separatist stage; Meanwhile, the mobile Internet application content still relies on Tencent, Baidu, 360 and so on several big internet giant's traffic distribution, so, Competition for hardware portals is a bigger opportunity for participants.

The use of cost-effective hardware to circle users, and then use hardware-side built-in application to precipitate user behavior data, the data or value-added services may become a business model.

And Lei also said to reporters: "At the beginning of the Millet router project, it has been planned for four status, the first is the best routers, the second is the Family data center, the third is the Intelligent Family Center, the four is open platform." ”。 He also revealed that the Millet official website will provide users with intelligent sockets, smart cameras, smart remote control and other intelligent accessories. “