The business logic behind the big electricity business data

　Electricity dealers face a large number of user access behavior data every day, but many people may not know these seemingly fragmented data, in fact, hidden huge business logic. For example, which advertising network brings the quality of the audience higher? What products attract these audiences? Which Web page links lose these audiences? analysis, evaluation and application of access behavior data with the increase of competition trend in the electric business industry, the power quotient has become the core lifeline of the development of data processing capability, and the electric business expects to connect the users, content and marketing of the electric business website through data mining. The data can objectively assess and analyze the effect of marketing, but also to explore the real potential customers.

Chuan Yang Technology of RT-commerce Intelligent Marketing platform, is aimed at the electrical business of fine management trends and custom research and development, set the electrical business Data monitoring and website Precision Marketing integrated Platform system, it is to transmit the data mining and cleaning analysis for the technical blueprint, aggregated flow to sales of data unicom, To help the electrical business to establish a full range of internet marketing and evaluation system intelligent platform. It is designed to assist the electrical business to achieve from flow to sales of the whole integration of data analysis, with the merchandise data, order data seamless link, for the electrical business to achieve a valuable data output, the diversification of the electricity quotient data through the RT System integration operation, the formation of products, the core of the electrical business Data flow.

To a cosmetics shop for example, if today's order profit of 40,000 yuan, yesterday's order profit of 30,000 yuan. On the surface it seems to make more money today than yesterday, but if you carefully analyze the two days to the number of stores and time information, you will find that today's single contribution rate is lower than yesterday. After careful analysis of the use of the RT tool, we can observe the advertising network that brings traffic to the users today. Which bidding keywords bring better results, which regions of the audience more, which site pages more easily lost audiences, which station keywords can bring more orders, which geographical audience turnover is higher , what kind of customers pay more attention to what kind of products, what kind of brand product sales better, what kind of customers like at what time shopping, what kind of product users more attention and so on and the goods and data linked and so on. After the RT analysis, the electric dealer can recommend their preferences for different users of different products, fully improve the site of each location of the flow, so easy to realize the site precision marketing.

The Electric dealer marketing platform is also the DSP tool of the electric quotient, in the completion of their own web site content, products, sales and other browsing and trading behavior of the statistical analysis, directly with the advertising network docking, to each ad network to crawl in line with the site user behavior of the audience, to achieve the user behavior on the precision marketing.

As a result of the transmission of the marketing platform from traffic to sales to complete the integration of data analysis capabilities, the realization of the electricity business site traffic data, merchandise data, order data seamless link, transmission technology of this electric business marketing platform, not only data analysis tools, but also the core of the electricity business Competition weapon.

Chuan Yang Technology was established in 2009, is currently in Shanghai, Beijing, Guangzhou, Chengdu, Chongqing, Wuhan, Changsha, Xian, Xiamen, Taipei and other key areas to set up branches and offices, more than 400 employees. Chuan Yang Technology has been committed to the network advertising technology platform and marketing platform innovation breakthrough. In the future, Chuan Yang will continue to deep into the Intelligent digital marketing field, so that digital marketing become more intelligent, faster, more accurate, more efficient!