The camp of the water O2O continues to grow

The camp of the water O2O continues to grow. The listed company Yi Hua Wood Industry announced today, the company recently with Guangdong Teng-nan Network Information Technology Co., Ltd. (hereinafter referred to as "Guangdong Teng South") signed the "Strategic Cooperation Agreement", the two sides will jointly promote the IKEA micro-letter application platform construction.

It is reported that Guangdong Teng-nan for Tencent Holdings Limited and the Southern Press Media Group formed a joint venture, in the social interaction platform to provide professional network marketing solutions, to build accurate, interactive, three-dimensional brand of network marketing platform, has a strong research and development operations to promote the ability.

Detailed investigation announcement, the two sides ' cooperation content mainly includes two aspects:

First, the two sides to build Yi-hua Home micro-letter application platform, Guangdong Teng South will authorize professional and technical team, the appropriate Wah wood industry to develop relevant implementation plans to provide full service.

Second, the two sides jointly build IKEA household public accounts and platform system. The platform system is built in three phases, the first stage of the implementation of micro-credit public platform basic functions: including the opening of the micro-letter public account, attention to the text push, content management, lbs function, interactive function, activity management, user management, data statistics, the second stage of product information display, online shopping mall implementation, To order and realize the function of payment and daily interactive activities; custom IKEA home country Store map from the point to the face of the full launch of the Yi Hua micro-credit marketing, to achieve the national provinces, multiple stores linkage micro-marketing, marketing data can be realized in the city display and management, micro-letter mobile end store visualization; The third stage will develop the Huaxin micro-credit CRM system , realize the deep member exchange and customer management of the mobile end.

The company said that through this cooperation to create O2O business model, effective integration of cooperative platform data Resources and the company's own entity channel resources, to provide consumers with timely information and convenient consumption channels, to achieve consumer products from the purchase, experience, interaction, order online under the integrated service model, Enrich the company's precision marketing tools, and further optimize the company's business model to enhance the company's brand influence.

It is worth mentioning that, based on the prospects of the company, the Yi Hua Wood holding shareholders and the actual control of the owners have increased their shares. On January 31 this year, the group's first increase in 1 million shares, and said that its and concerted action will be within the next 12 months, the cumulative share of less than 2%; September, the company's actual control of Liu Shaoxi directly in the two-level market increased by 1.86 million shares. At present, the Yi Hua Group and the concerted action person Liu Shaoxi altogether holds 23.75% company shares.