The charm of a fixed moment

Sweep code like browsing way, make the network advertisement can leave a deep first impression to the user, change of especially important. Those who can jump from the lack of attention to the design of the work, usually use some wonderful design elements and processing techniques. "The charm of a fixed moment" is a summary of such design elements and methods.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

Profile

1. Conceptual communication
Freeze-Stop Moment is a summary of thinking and experience: In view of visual impact, from the perspective of user experience to do a summary of visual effects, as well as the characteristics of these elements analysis.

2. Share goals
The use of "instantaneous" elements, so that the design immediately alive, thus more appealing!
Readers can put aside the shackles of design ability, and quickly make their works have a quality promotion.

3. Instantaneous element concept
Rare or easy to disappear: Flash, meteor across the sky, fireworks flashing night sky ... These stunning and flattering sights share this common trait.
The things that can be seen in a short moment always bring wonderful visual feeling to people.

4. Elements Required Characteristics
True from life: again the ups and downs of the movie plot are also derived from the feeling of life, from the truth to transcend reality.
Inspire empathy: The lens that resonates, can really be deeply rooted. Let a person feel authentic, can awaken the experience.

5. The United States
Man has been searching for good things, including the positive energy that craves beauty. The beautiful visual feeling can make the yearning, the positive guidance will bring the moving and the hope.

five kinds of instantaneous method with impulsive force

. Instantaneous dynamic

Instantaneous motion: Both the characters in the movement of the picture frame. Example of the following figure:

Screen effect: In the design of a dynamic atmosphere, can bring users "immersive real feelings."

the ratio of dynamic elements to static elements: Figure

Contrast between left and right: it is clear that dynamic things will be more impact. Make people feel more real and see what they gain.

the advantages of dynamic elements:

Smart moments can bring the audience a strong sense of the scene!

Commonly used design processing techniques: Foil dynamic atmosphere with lines to create dynamic

1. Foil Dynamic atmosphere: This kind of design is more common, with color spatter or image reconstruction, to create a direction of the force to achieve a visual effect.

2. Line to create a dynamic: the movement of the object will have a certain direction of orientation, the simplest way is to use lines outlined this trend can appear dynamic.

two. The illusion of Light and shadow

The illusion of Light and shadow: Both rays are projected onto objects to form unusual and wonderful visual effects. Example of the following figure:

Screen effect: In the design of the illusion of the wonderful, can give users to create a "wonderland-like stunning"

Case comparison of

lighting effects. Example: The following figure

The left and right picture contrast: The light sense element makes the picture more scene feeling, has the plot, thus has the significance.

Advantages of

lighting elements:

Stunning visual enjoyment-the beauty of the illusion, can bring mysterious wonderful!

Design Processing: The application of background light in lighting scene processing

1. Lighting scene Processing: This kind of design of light sense processing and color blending requirements higher. We can accumulate some 1980.html "> photographic works, copy their light and try stunning results."

2. Background Light application: The light of the most abundant emotion, the dance of the blur, festive celebrations, party enthusiasm ... Can be separated from a photo with only light. But the light material, usually only applies in the background layer, through it can quickly render the atmosphere.

three. Strong Appeal

Strong appeal: The psychological experience that can be transmitted directly to the audience. Example of the following figure:

Screen effect: In the design of the expression of the characters, can more quickly arouse the sympathy of the audience!

the appeal of facial elements. Example: The following figure

Left and right picture contrast: the expression of the highlight amplification, will be more contagious

Advantages of

affective elements:

True emotional outpouring, can awaken the user "empathy" experience, more real.

Design processing: expression amplification, Scene atmosphere description

1. The power of expression: joy and sadness, happiness and melancholy, leading the audience's feelings and associations.

2. Scene atmosphere contrast: through some elements of the processing to enlarge the situation of the characters, so as to guide the user to feel her expression. Beautiful or ruins, the same can bring empathy real experience.

Four Special perspective

Special perspective: Different lines of sight you will see the exception and more exciting content. Example of the following figure:

Screen effect: In the design of the use of special perspective, can give users "novel visual Feeling"

The particularity contrast of

angle of view. Example: The following figure

Left-Right diagram contrast: The negative side of the reverse is more able to focus on the eye, thereby highlighting the main body.

Special perspective elements of the advantages: A special perspective, can bring more intense visual impact!

Design Processing: angle of view exaggerated positive and negative inversion

1. Exaggerated perspective: The special view of the picture, the different from the unusual feeling magnified, exaggerated its particularity, thus creating a unique visual differences.

2. Positive and negative shape reversal: Hidden will disturb the sight of things, so that the subject more prominent, more specific theme.

five. Rare scene

A rare scene: a rare picture, or a large class of photographic work. Example of the following figure:

Screen effect: Create a rare scene in the design, just like giving users a wonderful set of photographic works.

scene picture of the pros and cons of comparison. Example: The following figure

The left and right picture contrast: Obviously, the atmospheric photographic work joins in the design, immediately can make the work to have the big level the visual feeling, is not roadside a small grass a small ditch can compare.

Advantages of

rare scenes:

Frame rare scene, better visual feeling to be exciting!

design Processing: Scene frame reduction feeling

1. Scene frame: That is, a large scale of photographic works, wonderful, there are bright spots.

2. Feel the reduction: highlight the feelings of the heart, the scene to regroup, highlighting the inner feeling level of the magnificent.

Other points of attention in

design the only protagonist:

The simple style always leaves behind such as "general demeanor" like the momentum, too complex and cumbersome design can only highlight the uniqueness but will lead to weaken the momentum;

attention to space sense:

Pay attention to white and breathable, clean and refreshing screen, graphic and design elements between the distribution of clear, balanced, harmonious and unified, emphasizing the sense of block surface.

Concise color:

Before making a main color, auxiliary color and embellishment color, reduce the trivial use of color, you can more clearly the relationship between the main and auxiliary colors.

Source: http://www.aliued.com/2013/05/29/1764/