The cloud was originally a customer management system for B-side merchants

Now the system has been thoroughly deep into the entire service chain of merchants, providing SaaS services covering booking management, queuing, ordering, takeout, receiving silver, membership, marketing and other links. Consumers through the transformation of the merchant public account number to achieve online arranging, ordering, payment, the shop staff through the tablet to complete the message processing.

Consumers through the transformation of the merchant public account can be directly online arranging, and before the scheduled time to send reminders to the store to show arranging vouchers. In order to prevent malicious brush number, customers such as cloud allows merchants to set a certain arranging margin, if the user fails, margin will be directly converted to the store's cash consumption coupons.

At present, customers such as cloud and micro-letter payment and Alipay cooperation, allowing users to see online orders directly after the online payment to leave. And, through the mobile phone number, micro-signal and other account matching, the establishment of the user's information base, record the user's menu, meal time and other data, the future guests such as cloud may be through these data for the merchants to do customized promotional and so on. Of course, customers such as the cloud also provides the most basic flow analysis, customer retention rate, new customer production and other CRM analysis.

Penre, founder of the Cloud, said cut into the restaurant's B-end market has two main considerations: First, the catering market is big enough, China's catering industry has 3000 trillion of the market, at present, and the mobile end of the relationship between only 200~300 billion, considering the mobile internet is the future trend, if a few years can have 20% Food and mobile end of the contact, it will be a great market, and secondly, the Internet in the catering industry, the 2C has done enough, but very few 2 B products appear, so hope to enter the current relatively vacant market.

In the long-term strategy, the customer is considered as the big data of the catering industry. If the cloud can successfully occupy the market, you can get the user's ordering habits, taste, meal time and many other data. These data are important for restaurants to improve their own dishes and services, or for personalized promotions that customers like to do after the cloud.

Guests like the cloud before the test of water 2C products "find a place", but found in the catering market in 2C is difficult to survive, so decided to take the pure 2B route. But the problem with this is that the cloud is extremely dependent on C-terminal diversion. At present, such as cloud and micro-letter cooperation, so as to achieve direct through the micro-letter service number and customers such as cloud Platform docking, and is with the public comments and Baidu map to discuss cooperation. However, the problem is that micro-mail as a platform for the service to provide the upgrade of the product is very welcome, but the public comments and Baidu map access to customers such as the cloud can bring them what kind of benefits? As well as the public comment itself is also making reservations, the access of the customer such as the cloud will damage its potential benefits?

Another problem is the competitiveness of customers like the cloud in the merchant. Customers such as cloud charge is the basic version of each store 1000 yuan per month, full version of 2000 yuan per month, a comprehensive version of additional online payment function. In addition, the merchant must buy a one-time buyers such as cloud-like software to lock the tablet computer, as well as access to the customer like the cloud system of the telephone, which will produce costs. How can a customer persuade a merchant to move from the original backstage software to the cloud?

At present, customers such as cloud team has more than 50 people, distributed in Chengdu and Beijing, the future will be headquartered in Chengdu, the use of Chengdu in the catering industry to promote the advantages of other regions of the country.