The combination of social networking sites and E-commerce is a good attempt

Domestic social networking sites scramble to find new opportunities in overseas listings

Since last year, the domestic Internet enterprises Youku, when, potatoes, 360, and so on in North America in New York transactions listed. And the Network Qin, Century interconnection is queuing IPO. Liu Xingliang said that at present, the domestic social networking sites have developed to a more mature stage, which indicates that the domestic Internet companies after a period of time to explore has been recognized by foreign capital markets, this year or will usher in the peak of the listing.

Liu Xingliang that social-networking sites are good for themselves, for why social-networking sites are keen to list overseas. Listing as a large financing behavior, is a supplement to the site capital chain, but also to enhance the brand image of an excellent promotional opportunity, which will help attract more talent to join, enhance the site in the industrial chain downstream of the right to speak.

Support to imitate Facebook but still need innovative profit model

It is clear that if the IPO succeeds, the happy and everyone will precede the social networking site originator Facebook into the capital market, the data show that Facebook has valued more than 50 billion dollars and is expected to IPO this year. And the domestic social networking site business model more or less the phenomenon of imitation of Facebook, industry analysis, at present, whether it is happy or even everyone and other sites of revenue scale and profitability has not formed a stable and sustainable business model.

Liu Xingliang said that social networking site's main profit model or advertising revenue, of which net ads accounted for about 80% of total revenue. And from happy, everyone and other sites of revenue scale and profitability, the stability and sustainability of its business model is still in the process of formation, subject to social networking site dispersed http://www.aliyun.com/zixun/aggregation/18594.html "> Page layout, it is difficult to form a specific advertising page, no innovative advertising profit model is the main reason restricting the growth of social network advertising. Although the hands of such a large number of users, but there is still no social networking site can be "boldly" outside the claim, has found a suitable profit model, and to make profits.

The success of Facebook has also given Chinese social networking sites a boost of confidence in the capital markets. Compared with the Big Brother Facebook, which has 6 years of development, the size of China's social networking site, which is thought to have a number of Internet users, is far from being comparable, but the momentum can not be underestimated. In Liu Xingliang's view, while it is often criticized for copying Facebook, it is not a good way to replicate a successful one.

Social networking sites combine e-commerce to achieve mutual benefit

In the first China Internet Investment Conference and the Forum of e-commerce investment and financing, many PE/VC of the discussion on social networking site profit model. It was widely believed that electronic commerce, combined with market heat and higher capital demands, would be the first choice for social networking sites to redeem themselves, that is, social networking sites, such as the Network shopping center platform to create models such as the commission of transaction costs, the issue of virtual money and other ways of profit.

In this connection, Liu Xingliang said that the integration of social networking sites with E-commerce is a good attempt. Social networking sites have a large number of loyal users, sophisticated business models and steady growth in traffic and revenue, and social networking is increasingly affecting the choice of users, with the advent of the 3G Mobile internet era, social networking sites or the next Internet boom.