The competition of electric quotient is the talent competition

If in the current Internet industry, people can also become a bubble, do you believe it? I believe it anyway.

For example, people in the field of E-commerce are now in hot demand. There are usually two ways to dig these people: through headhunters or by friends. And once they get to the project director level, they pay a price of 500,000 to 600,000 yuan a year-twice times the size of other industries.

A little exaggerated? Is that all?

Now whenever a company needs to start a new business, or is not satisfied with the current pace of development of a business, the easiest and most straightforward way to build a new team is to dig people. Most companies-where our protagonist is now Baidu, Tencent and Alibaba, the top three of Chinese Internet companies-are secretive about their talent flow, but there are always ways to see it.

Are becoming the most uncertain "venture capital" in a company.

Since 2010, Alibaba's Taobao has set up a "research and Development Center" in Beijing. According to people familiar with the situation, the research and development Center is more like a "Corner center", which aims directly at the country's largest search engine Baidu. and the main purpose of the center, is responsible for the introduction of Baidu and other companies of the technical backbone, and then try to transfer to the location of Taobao headquarters in Hangzhou.

This is really painstaking. One has been involved in Taobao recommended Baidu technology staff search revealed that now Taobao for the introduction of staff more and more high demand. Of the 20 persons recommended for each recommendation, there is usually no more than 5. The introduction of standards increased, "internal recommendation fee" also followed the price increase. Two years ago the amount of a recommendation fee of 8000 yuan, now more than 10,000 yuan.

Most of the Baidu employees who have flowed into Alibaba are concentrated in the two subsidiaries of Taobao and Aliyun, and many are in areas such as search and database. Although it has become the largest of the domestic business and Consumer-to-consumer platform, but the search and database application for Taobao is still to prove its strength in the field.

Search is one of the future of Taobao. June 2011, Taobao part of the demolition into three companies: main Consumer-to-consumer platform Taobao Market, main platform Taobao shopping mall, as well as focus on the search technology a Amoy network. Search will become a way to attack Taobao, it is aimed at those who do not open the shop on Taobao merchants and brands. By opening a shopping search to an outside merchant, Taobao will get a broader coverage that is not limited to open shop users. Of course, the premise is that its technology and brand promotion is good enough.

If you pay attention to Taobao among those from Baidu's important employees, Alibaba's intentions are not difficult to find.

Yang May 2010 into Taobao, hosted the design and development of Taobao information storage and real-time retrieval system. Prior to this, his job title is the chief scientist of Baidu, the research direction is massive information processing and algorithm design. This March 1, Taobao has just announced to businesses, businesses and consumers open from the net Taobao original transaction data. According to the statistics of Taobao at that time, as of August 20, Taobao nearly 20,000 sellers began to use Taobao "Data cube" tool for reference decision-making, in the 140-day total data call reached 2.6 million times.

For this kind of digging angle, we can understand that "the lack of what to fill". The idea is simple and efficient. As a result, Alibaba's rivals are doing the same and are still in the field of E-commerce, where competition is more intense in the future.

Tencent has been digging people on Taobao. Shangxiang, vice president of the current "Huaqiang North Line". For now at least, the news from the former vice president of the show, who calls himself the "Deep throat of the electric business sector", is also considered accurate. His latest confirmed claims include the departure of six Director-level staff at shop 1th and the Dream Bazaar COO Huanglongyang left the company.

Tencent's ambitions for E-commerce are obvious. In the last two years, the company has invested in a number of corporate shoppers, including Xun, Tesco and Ko-Blue diamonds, and since the end of 2010, has been creating a new QQ mall to attract brands and large sellers, expressing an unprecedented concern about the e-commerce industry.

As China's most lucrative internet company, Tencent's resume in the E-commerce market is less glamorous. Because the turnover rate is too low, Tencent Consumer-to-consumer business-pat market share perennial hovering within 10%, and Tencent's volume is far from. But now the company is aware that, in addition to QQ, online gaming and wireless value-added, E-commerce can become its 400 million active client users new ways of consumption.

In such a market to dig people, Tencent aimed at the first target is naturally Taobao, and more generous than other companies. In the senior management of Tencent, with Taobao or other experience in the field of business, usually as soon as the company will have up to millions of or even tens of millions of options. But there are also conditions in which they must work for 3 years before they can be converted from options into real equity.

Taobao, of course, will not sit idly by. In China's internet industry, Taobao's average remuneration package is not particularly prominent, nor is it easy to open two or three times times the salary. The company's approach was somewhat unexpected.

And Tencent is only concerned about the Internet in the field of strategy, Taobao focused on the traditional industry to find talent, given is "with the traditional industry different development space."

The E-commerce enterprise is absorbing more and more people from the apparel, retail and cosmetics industries. Inside Taobao, these are the commodity categories that bring huge traffic. They are usually trained as "waiter" by Consumer-to-consumer shop years, and then become the management and employee for the needs of the customer.

"Now Taobao's situation is that when the first wave of people to take down the siege, there needs to be a second wave of people to intensive cultivation." "Gupo said. He recently resigned from his position as director of the clothing and footwear line at store 1th, and has had 12 years of experience in the Department of soft and apparel industries. His title is now a "senior expert" for the purpose of Taobao's apparel category.

In the past, he thinks Taobao is a platform to pursue the coverage of various commodity categories, which is a horizontal expansion; In the mall era, Taobao's plan turned into vertical development, through the establishment of retail platform to find brand suppliers, and then also need to find brand suppliers supply channels.

What did Taobao find? Before the appearance of Taobao Mall, it has been trapped in the quality of goods. Taobao Consumer-to-consumer Fair, sellers for clothing, footwear, the average rate of return is usually only 5%, and in the 1th shop, such as some of the consumer mall, Li Ning, anta and special steps such as the return rate of 20%, every 10,000 pairs of shoes, there will be 2000 double "defective" was returned. This will inadvertently aggravate Taobao Consumer-to-consumer platform quality deterioration degree. Because in the manufacturer's plan, these returned products are still to be sold out, and most likely on Taobao.

This is one of the reasons that prompted Taobao to launch the Business-to-consumer Mall. The Consumer-to-consumer is replacing the past, becoming the mainstream model of E-commerce, which can effectively generate revenue. However, the operation of the company to those employees, especially the senior managers, the industrial chain of the understanding of the requirements. This makes internet-born people headache, but it is the traditional industry talent.

Found this is also the founder of Jingdong, CEO Liu. According to his statistics, Jingdong executives in the first 92% did not engage in electricity business, 84% do not have Internet experience.

"The so-called E-commerce talent is just a legend. "Liu said.

Things are happening. There is no doubt that Taobao is now the Highland of China's E-commerce talent. Its products and operators, is constantly flowing to Tencent and Baidu, such as enterprises, but the company began to pay attention to traditional industries, from which to identify new talent, and in Baidu and other companies in the search for technology to reach people.

The story is also happening in the mobile Internet, where you are now almost out of your realm.

There is such a headhunting company, it cooperated with Baidu for 3 years, in Baidu's products, major customer sales of the two parts of the supply of human resources among the top. One of the company's in-house employees told the first financial weekly: the number of jobs that Baidu has set for mobile internet is growing rapidly. In 2010, 70% of the people surveyed by the headhunter were in the traditional Internet field, 30% in the mobile Internet, and this year it became 5:5.

By September 2011, Baidu had finally started to launch its own mobile apps platform, "Baidu Easy", and announced a customized phone plan to work with Dell. Baidu Mobile Department to recruit the source, the preferred Tencent, Ali these large companies of the corresponding departments, this kind of person is Baidu favorite, because "take over can use", usually headhunting recommended 5, through 1, accounting for the overall source of 60%; Another major source is the professional type of small and medium-sized companies, such as Millet, UCweb, 3G portal, The person who recommended the past can probably pass 1 in 15.

The competition for the future of mobile internet business has actually been staged since 2010.

Catches Tencent once again into the eyes of people. At the end of 2010, Tencent was accused of issuing such conditions: if someone takes UCWeb's offer to work directly to Tencent, the salary will double; even news that the company has paid up to 4 times times the salary of the net dragon, one of the first companies in China to enter the mobile gaming industry.

Tencent responded swiftly. According to the company's response, Tencent's employment system has set strict standards, there will never be another company to hire people to report the kind of trifling. "I can only tell you that Tencent has indeed been digging people for UCWeb and 360 of these companies," he said. "One of the people who left 360 in early 2011," said the first financial weekly. It was in the last months of 2010, on the eve of the "3Q War".

In this kind of crisscross, some people gain, some people lose.

In June 2011, top Doughtiest, an American emerging network company with 2.5 million user profiles and dedicated online careers, disclosed a data. Apple, Google, Facebook and LinkedIn are among the most popular employers in the data, and Microsoft is among them. This is easy to explain, as they have become fertile ground for other companies to dig horns.

The largest number of employees, including Yahoo, Google and Amazon-Google recruit staff and the proportion of staff lost to 2:3.

In China, Baidu is playing a similar role as Google. As China's largest and most market-share search engine, its search technology and product talent resources have been Taobao and other companies "focus on"-now more and more companies have noticed the importance of search and database applications.

In addition to Alibaba's Aliyun and Taobao, Tencent announced its own cloud platform for application developers in early September 2011, with a variety of applications and mobile app developers that could be developed on such platforms without additional computer hardware and servers.

Although in human resources, Baidu has also been from Taobao and Tencent, but has been unable to compare with its search technology and products, the loss of important personnel. Yang is the highest level of professional and technical personnel to flee from Baidu. There is also a person-June, Baidu Search product department is the most significant loss.

June since May 2001 joined Baidu, has served as Baidu search engine product Marketing Department product manager, product director, chief Product architect and other positions. December 2006, he served as vice president of Baidu products. June by the industry is considered the core of Baidu's product design, "the father of the bar" was once widely circulated, Baidu Bar, Baidu know and other successful products are directly related to him. But by June 30, 2009, he left Baidu, until a year later in November 2010, he became the "consultant" Taobao search products, not officially joined Taobao company.

But no company can be a complete winner. In the brain drain situation, Taobao is not more optimistic than Baidu.

In the last two years, the senior executives from Taobao, including former Baidu Coo Peng and former Chinese founder Pandahai, have been in charge of Taobao's wireless project, the vice president of the mall operation. Taobao's resignation executives also include Alibaba Group vice president, Taobao Vice President Lu Peng. When Peng October 2010 to join Taobao, is considered in the sales, marketing and business operations have a wealth of experience, can help Taobao Mall to improve the business platform system. But less than a year, when the part of Taobao to split into three companies, Taobao mall manager became Taobao Mall president Zhang Yong and chairman Zeng.

Although some hindsight, but if not a little sum up some lessons, those who pay the price is too wrong.

Salary is a very important factor and usually the first factor. In the previous top doughtiest statistics, the two big temptations faced by Silicon Valley engineers, with the exception of high stakes, are large bonuses. Money is a good thing, no one can deny it. But it is also hard to measure the cause of all the brain drain entirely with the pay factor. Tenpay, an in-house employee of Tencent's payment platform, claims that "Alipay's technical talent is not well dug", even when it comes to higher pay and options.

Alipay is more attractive than the tenpay system, in the eyes of another Alipay tech who left the company a year ago. Because in Tencent, Tenpay is only a department, but in Alibaba, Alipay is an independent subsidiary, more technical talent to play the space and leeway. "To do technology, can not waste crafts, the environment is very important." "he said.

Once High-profile airborne Taobao Peng, ability has not been questioned. However, the idea of the airborne troops has clashed with a higher level of management at Taobao-like the first COO Huang Jo Taobao Mall. According to the company's usual statement, he has "completed his historical mission."

More people are finding places that are more space and more vibrant than their old club. Compared with Tencent, Baidu and Alibaba, the booming small and medium-sized enterprises are now seemingly more lookout. "In the field of E-commerce, whether it is the development of e-commerce in traditional enterprises, or the emerging independent of the company, the top job more important is that this person can immediately bring a group of people over." "Shangxiang said. Such features are not uncommon in the middle and senior executives of large companies.

A director of Taobao or Jingdong Mall to a traditional enterprise that is trying to develop e-commerce, the open market is the position of at least up to two levels, and there is a more attractive picture: Many small and medium-sized e-commerce companies, the annual sales of only hundreds of thousands of to millions of, And traditional companies usually have 10 billion or 20 billion of the size of the offline sales, its E-commerce business has a impact on billions of sales of the possibility, which is enough to make many people ambitious.

Headhunters, who have cooperated with Tencent, Baidu and Alibaba, have revealed that at the moment the largest number of companies digging horns from these large internet firms are actually small and medium sized technology start-ups. They take twice or even three times times their salary to find the "pillar" of a large company. Small companies are sometimes more generous, and the directors of big companies or other middle-class start-ups are not only rising salaries but often becoming vice presidents at once.

In early September, NetEase editor-in-chief Yantan submitted his resignation to the company, from its April appointment but half a year, his entrepreneurial direction is mobile internet-a "Mo software" mobile phone dating software; almost in the same time, NetEase's another executive, NetEase Hangzhou Research Center Director Wu Yunyang also announced the departure, He has been in NetEase for 10 years. As the core of NetEase research and development, he directly participated in NetEase "Dahua West Tour", "Dream West Tour" These are still bringing huge revenue of the online game product research and development.

In a letter of resignation that was publicly disclosed, Wu Yunyang expressed some dissatisfaction with the current research and development culture of NetEase: To do game projects to reduce demand, copy a market tested products, and then the details of excellence to do, the road is more secure, but this has "not my heart to expect."

The turnover of the backbone of big companies seems unstoppable. If you don't want to sit and conservative, leaving a business or a more dynamic small company is the only way out.

Take a look at Google's example. The tech giant is facing a typical big corporate disease: expanding business, declining productivity and lack of innovation, before Larry Page has restarted as CEO, restructuring the company system and cutting a series of non-core projects. Some of the most curious technicians are deeply distressed by the idea of not leaving their own small startups, or moving on to other new, more dynamic companies. At the end of 2010, The New York Times counted at least 142 of all Facebook employees from Google.

This is enough to be a cautionary tale. For the big internet companies in China, "people" are more and more like a venture capital: Some people are not necessarily legendary Maxima, some people have a conflict of ideas with new employers, and sometimes the loss of talent means that companies have to accelerate innovation.

There is a more troubling point: sometimes spending money may not do good.

In the first half of 2010, in order to develop its third party payment platform Sheng Business, Shanda Online began to pay treasure to dig people, for some people do not hesitate to open compared to the original company more than twice times the salary. However, although the "harvest" of this operation is quite abundant, it is likely to make the money spent on water drift. A person familiar with the matter said that many people did not play up to the intended role, because simply rely on the resume, the actual ability of the investigation was neglected.

This could happen to many companies. In the area of E-commerce alone, the right talent is one of the biggest problems in the industry. Before and after 2008, the domestic e-commerce industry began to improve, the development so far only Taobao, Beijing-East, excellence and when a few companies. Including the dimension, the new egg nets, shop 1th, Easy news and many other web sites, for two or three years has been looking for the market to promote independently vice president, the results are not satisfactory.

The time left for the market to train talent is too short compared with the need to show an explosive situation. A series of frequent job-hopping began to take place. Shangxiang revealed that, at the end of 2010, the domestic electric business industry has just experienced a round of personnel fluctuations, and only after six months, of which One-third has changed.

There are more and more stories in troubled waters. Some people enter the company, 3 months will be self-righteous old employees, work 6 months to boast that their senior, work a year to think of themselves as experts-these phenomena in addition to mean impetuous, but also means a bubble. The most famous example of the latest is undoubtedly from high friends. With more than a year of nearly vicious use of raising salaries to dig people, the group buying site in August 2011 finally broke out the nation's major layoffs, and a large number of people who have been dug up even before the company to bring the size of the revenue.

Financing bubbles and industry bubbles are also on the line. One investor in the first financial Weekly said that the majority of the investment in the electricity sector in the last year was half the amount of the public figure.

Even Facebook cannot avoid such distress. The world's largest and most influential social network has recently postponed the date of the IPO, which is valued at more than $70 billion trillion, and CEO Zuckerberg has had to start to watch out for employee turnover after the company's IPO. Before that, several early employees had left the company after several rounds of funding.

So sometimes throwing money is not good. After all, if middle managers who have only two or three years of working experience can easily get millions of dollars in their annual salary-just as the current e-commerce industry in China has emerged-the world is crazy.