The competition of technology giants

With the share price falling again and again, there are endless negative news, now, Apple as mobile domain boss is standing on the cusp of public opinion, and Apple's original hot at the same time was Competitor News Cooling: Google Glass A discussion about wearing computing devices, and Samsung's next generation flagship Galaxy S IV rumors are everywhere ... In today's volatile technology industry, "one super strong" situation is gradually turning to the balance of power, now Several technology giants are standing on a new starting point, continuous innovation determines them Can continue to succeed for a long time.

In recent times, Forbes wrote an analysis of the innovative models of the three companies in the mobile market.

"Forbes" believes that Samsung has a strict corporate culture, its innovative model from 5 levels:

Training creative elites based on internal innovation training

Pursue and circumvent competitors ' patents

Consistent, innovative ways to replicate across the company

Rely on external companies to make breakthroughs in basic science

Group mode

Apple, another giant, attaches great importance to the construction of the platform, creating ecosystems such as ITunes and app Store, which integrate external content. In the area of hardware manufacturing, the global operating mode is adopted.

A significant investment in the platform, seamless integration of developers and content providers, but platform strategy and implementation is still not recognized.

Design。 Like the IPhone and the redefined UI.

Internal competition. Several teams compete when selecting projects.

Wearable devices may be looking for new ways to develop platforms and ecosystems.

Supply Chain Management

Business Resource Integration

The control of the user experience

Most of Google's success stems from its open, liberal culture of innovation, with employees having "20% of times" to do what they want. But in fact, Google's infrastructure innovation is quite systematic--continuous improvements to infrastructure to achieve better innovation, such as driverless cars and Android, Forbes said. Advertising is Google's main business model, although Google has built a complete ecological chain in the search field, but the reality of reliance on advertising may be difficult.

Platform and innovative ecosystem based on customer orientation

Continuous improvement of infrastructure

The integration of neighboring business and the search for new breakthroughs

Equipment innovation, but still lack of supply chain management experience

More and more design-centric

20% Time Corporate Culture

Forbes analysis that the future combination of soft and hard will still be the dominant trend, not only Apple, Samsung, Google want to independent production equipment. But Google is slightly weaker relative to the other two because it is difficult to fully control hardware. For Apple, the main problem is the sustainability of a single platform and ecosystem strategy. Samsung needs to build its own ecosystem outside Android while consolidating platform content.

In an earlier article, we defined different enterprises ' understanding of innovation:

Innovation is not blindly on the technical or ideal level, based on the user's realistic needs to redefine the experience, mining new requirements to create a new field is a manifestation of the value of innovation. Although the path of choice is quite different, they have achieved commercial success.