The competition pattern of electricity quotient is soaring variable

Herald reporter Wu Shujuan jinan report

After a year of waiting and approval, Wal-Mart announced 26th, has completed the Chinese E-commerce website "No. 1th" of the equity holdings, Wal-Mart Holdings increased to nearly 51%, and access to its online direct business control.

This means that Wal-Mart formally joined the Chinese electric Business battlefield, the electricity quotient competition pattern adds the variable.

Shop 1th stripped of No. 1th Mall

Neil Ashe, president and chief executive of Wal-Mart's global E-commerce, said at a press conference on 26th that after the increase in investment, Wal-Mart had a 51% stake, while Ping an group still held 39% of its shares, while the founding team of 1th was less than 10% per cent. It is understood that no 1th stores in addition to the existing goods, in the future will also sell some of Wal-Mart's merchandise.

It is understood that, as China's largest online supermarket, No. 1th Store has thousands of suppliers, hundreds of brand partners, 24 million registered users. "This cooperation will bring a strong support in purchasing, logistics and service to store No. 1th." "No. 1th Store Chairman Gege 29th in an interview with the Economic Herald, said.

But the leader noted that, according to the Ministry of Commerce's announcement, "decided to impose restrictive conditions approved Wal-Mart to buy NIU Holdings Limited 33.6% stake." "Wal-Mart, through its wholly owned subsidiary GEC, has increased its stake in NIU Holdings from 17.7% to 51.3%, and has gained control over shop 1th's online sales. The acquisition is limited to the use of its own network platform directly engaged in the sale of goods part. That is, Wal-Mart Holdings of the No. 1th store assets can only do proprietary business, has opened the platform of the 1th Mall by the 1th shop stripped, so, 1th Mall will not open platform business.

In this regard, the Ministry of Commerce Research Institute of Consumer Economics, deputy director of the Zhao, said the reporter interviewed that, although for antitrust considerations, Wal-Mart to buy 1th to use the network platform of the procurement side business has not been approved, but the cooperation between the two sides is still pioneering significance. "The current Gome, suning and other physical stores began to dabble in electric business, and Wal-Mart's move, is the entity of large-scale retail enterprises into the beginning of E-commerce business, the future of the entity store for E-commerce business concerns will be more." ”

Zhao that the traditional brand advantages and logistics advantages of physical stores, is precisely the lack of electricity, and through the cooperation with store 1th, Wal-Mart has not only won an experienced and strength of the local electric business operations team, but also can rely on 1th stores relatively perfect warehousing logistics system, operating platform for rapid development of online retail business, The input of its logistics can also be paid by the electric dealer.

The pattern of domestic electricity business will be restructured

Prior to this, the US electronics retailer Best Buy has via cat into the field of China's electricity, Wal-Mart meddling in domestic electric business, whether the original competition of the electricity quotient of the situation to increase the variable?

In this respect, e-commerce observer Wang Liyang said that the rapid development of domestic e-commerce, market demand and scale is expanding, including Wal-Mart and other foreign enterprises to enter the domestic electricity market is an inevitable trend, but Wal-Mart in the short term to the domestic electric business structure to form a shock.

"After the acquisition of No. 1th store, Wal-Mart in China's electric business sector, already has 1th stores, Sam's store online mall and its own development of the new network shopping platform three channels of electricity, how to effectively integrate current resources, is the first issue Wal-Mart faces." Wang Liyang explains, "Focus is successful, and e-commerce needs to be sustained." Wal-Mart's diversification and expansion around the retail business is an important way to adapt to the market environment, but it also makes the competition between each other and the resources dispersed. ”

Wang Liyang said that multinational companies have strong capital, global procurement system, they grafted to understand China's national conditions of the electric business platform, can speed up the occupation of market share, the existing competitive structure of domestic electric dealers will undoubtedly change.

Zhao that the domestic E-commerce business development speed is very fast, but the bottleneck of logistics more and more obvious, and directly led to the electric dealer "Double 11" promotion has been criticized, Wal-Mart after the 1th store has physical store logistics advantages, for the upcoming "Double 11" competition added to the variable.