The competition trend and development suggestion of third party payers in the next two years

Today I talk about several aspects, the first is the current payment industry development environment Simple analysis, the second aspect is the industry development trend of judgment; third, policy and industry advice, finally introduced the first letter easy to pay.

A simple analysis of the development environment of payment industry

First, I analyze the policy environment in the development environment.

1, each of the previous experts and officials mentioned Eleven-Five planning, I think in terms of our payment service providers, Eleven-Five planning is actually to speed up the entire online payment service system, the future of E-commerce, whether based on the network environment or its carrying business scope, or payment means are greatly expanded. Therefore, electronic commerce from the past people traditionally believe that only tangible products online sales, gradually changed to various networks to support any business and economic activities of the business. This also illustrates the infinite imagination of paying for future space.

2, second guidelines promulgated in the hanging, this is a way of industry access, I personally believe that even if not promulgated, the industry has also played a very big role in the norms.

3. The central bank tries to manage the growing virtual account to prevent financial risks, but in fact the most innovative, most innovative business is also in this piece, so there are many games and opportunities.

Generally speaking, the policy environment of payment is getting better.

Second, analyze the payment of the industrial environment

1, Consumer-to-consumer through the past few years of mutual competition, from the user point of view of a large number of people, this payment is more mature, many people may not really have a lot of business activities, but have tried to carry out consumer-to-consumer transactions and the provision of goods.

2, so far, I personally think that the company has just started, there are some problems, in the past, many of the payers in different industries, in the innovative mode after the development of some big customers, then the customer is large to a certain extent, in fact, the bank also helps the payment provider to pay services.

3, business-to-business demand is gradually strong, this is not a simple payment settlement.

4, the proportion of personal online consumption and enterprises began to provide online services and online economic activities, the proportion of rapid expansion.

5, the Internet and e-commerce innovation, the traditional industry to E-commerce in these two areas is constantly accelerating.

6, the Olympic Games bring E-commerce and online payment of international service opportunities. In these areas we believe that the whole industry's foundation and the prospect of payment development are very good.

Third, analyze the market environment

1, the price war intensified, this involves from the various branches of the bank to fight for the cost of the price war, the quality of the industry we do not speak first, at least for the merchant is advantageous. We've met some customers, he will be from the beginning of our first round, after two years to come back, I personally think that the service provider to make him familiar with the payment of the industry, on the other hand, is actually destroying his sustainable user protection, he should concentrate on his business innovation to do the work, Instead of constantly choosing the payers.

2, the user has some blindly follow, at present our payment is still a merchant-led choice of payment, individual users can not be about the merchant to choose what kind of payment, this inside I can talk about, we hope that our payment industry has some joint and cooperation, maximize the convenience and meet individual users.

3, the market innovation is not fast enough, then this in terms of, I think the difference between the opening of the bank is mainly in the opening of the business of some open. Actually affect the incentive for the payment service provider to innovate constantly.

4. The payment card or the account base lease is to be widened. I'm talking about the past. We often talk about third-party payment providers, basically based on bank card payments, actually, as our entire E-commerce network base is constantly widening, we are based on the card or the account is not actually a bank account.

5, our domestic payers or payment service providers are at a watershed, some in a year or so will be a big step, and some will disappear, for every enterprise is a test. In general, competition in the Red Sea is more brutal, but the blue ocean is fine, every family is trying. This is my analysis of the environment.

Ii. the development trend of payment industry

1, payment is for the industry or the user's payment. User-facing payments do have to be user-oriented, bringing value and experience to users. Industry-oriented is to require the industry to be more specific, for different industry areas to provide different payment products. There are three main areas, the first is to meet the industry's payment platform, and is suitable for payment design, this is actually what each payment service provider is doing. The second is an industry-compliant account for the core value-added service platform design and service offerings, which are based on account and purse features and innovative development. 3rd, industry-paid services and industry-electronic commerce. If you have done in the securities industry, I often compared to the economic business is a proprietary business, different levels of each of the payers in doing this thing, and the so-called third-party payments, more pure third-party payments should say less, or less. Letter in the industry, from the comprehensive face of the payment and the industry cut in terms are relatively early, early in the industry, such as education, lottery tickets, air tickets and so on these industries, these industries not only provide the payment of products, while the first letter itself in the system integration advantages even provide to the merchant's performance packaging provided, This is a big direction.

2. Capitalization of financial cooperation. This is a bank or a credit card agency, and even some Non-bank and card agencies and payers, from the business level to the capital level. I judged first of all that some banks and credit card agencies might work with credit providers, or the acquisition or control of the payment platform, followed by a number of powerful payment service providers backdoor to participate in only the banks can do business, the third Non-financial account transactions and the payment platform for a more deep integration.

3, the payment base is expanding, the payment is not only based on the bank card payment, the payer is based on the bank card and the financial account to provide the payment diversification, as well as this service gradually comprehensive, actually is to the bank and the corresponding net silver service a beneficial supplement. Future payments of cards or expansion of accounts, including payments with bank card accounts, telecom card accounts, stored value cards, consumer account agencies, joint accounts, joint issuers or binding operations, this trend is becoming increasingly apparent. In particular, and some of the past we do not think belong to the online payment domain, but there is a huge consumer capacity of institutions, large user groups of institutions, such a joint card binding work. One of the most important reasons for this trend is that users need convenient and congenial services. With the user in the field of transaction consumption continues to expand, and every one of many business services almost constantly in the hair card, each user can not carry countless cards every day.

4. Account innovation is the new direction. As already mentioned many times, the account-centered payment model, means, processes and bundled services will continue to innovate. This aspect of innovation, the first is derived from the fact that the payer's services to the users of the deep understanding, this is mainly personal users; the second is to the service industry or merchant's grasp, this is not only to grasp the status of existing business, but also to consider the future trend of the industry The third innovation comes from the planning and interaction of individual users and merchants, the constant development of the payer and the continuous accumulation of resources in the process of cooperation, using this to repay the merchant individual, and of course, it is very advantageous to himself. Finally, the service value of the refinement is rich, this refining the idea of each will have a great difference, the location of the account is also very big difference. And at the same time future kinds of wireless clearing and even voice trading payments are also pooled in accounts.

5. Service is king. I think it's a long time ago that I mentioned a holographic service concept that many people don't know enough about. In my opinion, in the future, the service price competition is no longer the mainstream of market competition, and the holographic service is not a disadvantage of a short board, and the difference application and quality service is the key. In general, with the expansion of the scope and the continuous development of innovation, the risk is increasing, on the one hand, the payment is based on the Internet network, the second account of mutual binding exchange transaction complexity and concealment. And the third, as this trend develops,

6, not everyone can do a good job, and not everyone can try to pay. I think this is actually a place where the so-called virtual economy of the future economy has a great overlap with the real economy, and there should be corresponding management measures.

III. Policy and industry recommendations for third party payments

Industry Suggestion:

1, industry health I think more linkage, not just pay a health problem.

2, the payers can be combined into a variety of industries, I think each of the advantages are not the same, the industry's finance, lottery and so on to break the line under the payment, joint development of business and users, I think the payer should be more broad-minded, should join hands to do something.

3, from the customer's point of view, the payment method between the joint and the payment of the joint between the enterprises.

4, unless there is a third party pay, a loss or a free industry low-level competition, easy moral instability of services.

Finally, I would talk about the policy proposals:

1, we believe that the payment industry norms and organising, industry policy to seize a key point;

2, the payment industry not only through electronic guidelines to standardize the payment platform, I personally think that the first to regulate the payment of the development of the banks and their branches to provide differential rates, the differential policy resulting in the payment industry is a low-level competition.

3, should be through this aspect of the norms, standards to the payer to provide the above aspects.

4, under the government-led, the payer can jointly set up a bank license, no entity of the network interconnection bank, to strongly support the development of domestic e-commerce enterprises.

5, loss or free I think it is a regulatory trap for policy. There is a lot of difficulty in policy regulation.

The following about the first letter easy to pay does not make a specific introduction.

Thank you!