The concept of "four screens and one cloud" of Lenovo push PC strategy faces challenges

After a massive restructuring of the global architecture, Lenovo's chairman and CEO, Yang, blew a new horn on staff at the Beijing Capital Stadium.

Yesterday (April 11), on the annual routine Lenovo global swearing, Yang unveiled Lenovo's PC strategy for the first time, and will launch end products covering the four categories of smartphones, tablets, PCs and smart TVs, through a seamless integration of Le Yun services, leading vendors from the traditional PC field to PC The transition of a leading manufacturer in the field.

In this regard, industry experts believe that from smartphones to smart TV and other types of devices, Lenovo's success in the PC field experience will be difficult to easily replicate.

Follow the Apple path

Lenovo planning, through the smart phones, tablets, personal computers and smart TV four terminals to cover the full range of market segments, but also the introduction of Le Yun as the core of the complete "personal cloud" solution, the above "four screens" and Le Yun Services integration, complete the hardware, software, cloud overall layout.

In the future, Lenovo will launch a new portfolio of three product lines for smartphones, tablets and smart TVs in China, Yang said yesterday. Smart phones, Lenovo will launch 40 of the balance of the music phone series products, covering the full range of Wcdma,td-scdma,evdo three. In addition, Lenovo will enter the overseas smart-phone market. In tablet computing, Lenovo will be the first to release a tablet based on Win8 system this October. On smart Television, ideaTVK91, who unveiled its stunning debut at CES this year, will be officially listed in China on May 8.

Yang said Lenovo's PC strategy will be implemented in a step-by-step approach based on business maturity in different markets. In China, Lenovo will further consolidate its lead in the traditional PC sector, boost profitability, and launch a fierce attack on new areas such as smartphones and smart televisions. Outside China, Lenovo's consumer business started soon, and its strategic goal was first to expand business from commercial to consumer.

There are indications that Lenovo's mobile interconnection strategy is the same as Apple, copying Apple's success through phone, Pad, PC, Smart TV, and cloud layout.

At the previous International Consumer Electronics Show (CES), Lenovo made a high-profile announcement of K91, the first Lenovo Smart-TV product, and was seen as a "business consideration" before Apple published Apple TV.

It is understood that as early as the end of 2011, the industry is rumored that Apple is expected to launch the smart TV products by the end of 2012, and covers a number of sizes, the maximum of 55 inches. Lenovo also announced a move to the smart-television market at its annual mobile conference, and bin, an international observer, even said that "a deep imitation of Apple has become Lenovo's killer in the mobile Internet arena." ”

To imitate Apple, Yang also has no "taboo". He believes that the future of the PC everywhere, Kodak's failure is not compliant with the Internet and the trend of the digital era, and Nokia, Ericsson also because of the failure to predict the future changes in the relative disadvantage, the opposite view of Apple, Samsung, but quite successful.

Facing the challenge of the whole industry chain

But the industry believes that Lenovo's successful experience in the PC World will be hard to replicate, from smartphones to smart-TV devices.

Yang said that for Lenovo, the biggest threat is the risk of development, from the PC to the PC process "there is a lot of uncertainty, we have to cross the whole new area." Lenovo's brands in smartphones and televisions, for example, need to be set up, and these new areas of channels, ecosystems and even business models are not the same as Lenovo's familiar PC business.

"If we can only do something like the iphone and the ipad, we don't have much of a chance." "So the future Lenovo hopes to be able to compete with its rivals in the user experience and ecosystem, and to make a breakthrough product with its own characteristics," he said.

Compared with Apple's icloud charges, although Lenovo has played a "free" card on cloud services, at present, in addition to Apple, Google, HP, Dell, Samsung, HTC is also speeding up the strategic layout, to join the "cloud", which means Lenovo will face the fierce competition in the future giants.

Communications expert Zhigang that, for Lenovo, "cloud" building is not a problem, the real difficulty is how to build their own "ecological circle", how to their "cloud" placement more can be landed, the use of pipelines. In his view, Apple's cloud relies on the size of the huge Apple terminals, and Lenovo is looking to reach a certain size; Apple's cloud service was a start in music and a variety of apps for the game, and Lenovo's similar business in the country faces a shock from free services.

The daily economic news learned from the developers that at present, a regular game of the music store download only three digits per day, and the same product at the Apple Store on the average daily download volume of up to 5,000 times.

According to the data provided by Lenovo, Lenovo Music Store on the shelves of only about 15,600, of which the boutique application phone for 439, Pad 403, and 12,820 developers to work together, this and Apple is clearly not a magnitude.

And for Lenovo to get involved in the smart TV, IT industry expert Liang to the daily economic news reporter said, it industry channels, technology, consumer demand, and the traditional color TV industry is completely different, so Lenovo into the smart TV, drubbing and the possibility of return.

It is understood that before the HP, Dell, ViewSonic, Acer, crown Czech, Tsinghua Tongfang and other IT enterprises into the television industry, have not achieved the desired effect.

Liang points out that Lenovo's attempt to enter the field of intelligent television is simple. Hope to create a large "digital 3C industry pattern", through these 3C products, the adoption of wireless interconnection with each other to cross use, to achieve home appliances (TV), IT (PC and tablet computer), communications (mobile phone) and other areas of the full impact of the attack.

"On the face of it, this idea is really a good looking idea." But it is very difficult to really implement it. Liang said that the television industry and the PC in the production, research and development, design, raw materials procurement, channels, promotional ideas and consumer positioning, there is a big difference, Lenovo's success has yet to be tested.

(Responsible editor: The good of the Legacy)