The consensus of transformation of electronic business into traditional enterprises: problems to be solved but flaws

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Despite repeated earnings challenges and quality crises, E-commerce is still innovating China's commercial market with unprecedented gestures. Whether for online shoppers or businesses, E-commerce is no longer just a display of the traditional retail comparison of the show-type data.

From Alibaba only, when, Tencent and other Internet enterprises value, to Suning, Wanda competing into the bureau, and then to the two representatives, members of the Committee to make suggestions on this, the electric business continues to become the industry's biggest upsurge.

Traditional retailing is the enemy of friends

Enterprises have competition, but the industry should be in harmony, the electronic commerce has a great hostility to the traditional retail industry attitude change more reasonable. New Year has just passed, many offline retail enterprises have to raise electricity quotient.

Suning Appliance in the first month Noughties announced renamed as Suningyun Business, to the previous to suning easy to buy the main idea of the electric quotient upgrade. Almost at the same time, Wanda Group electric Business platform will be listed on the news spread.

is not only a first-tier city of large retailers, in Henan Luoyang, a local home appliance retailer Rong Wei Group, also decided to expand E-commerce, will be the entity shop staff all diverted in the Rong Wei Material Center, service Luoyang Network logistics. At the same time close two thousands of square meters of physical stores. Jongwei Chairman Che Bingheng in micro-blog sigh, "Now who's physical store more, who will increase the loss."

"After several years of rapid development, China's online shopping market began to mature gradually in 2012, and the transformation and integration of traditional commerce into e-commerce has become a common understanding," said Eric Kingston, the consulting analyst. In particular, last year, the cat and Taobao continuously set a single day of 19.1 billion yuan, the whole year over 1 trillion yuan staggering figure, the traditional enterprise is a great stimulus.

Perhaps the bigger stimulus is that over the past five years, China's online retail sales have grown at an average rate of 99% a year, and the famous "double 11" shopping festival, from 50 million yuan a day to more than 10 billion yuan, took only three years.

According to the latest data released by China Internet Network Information Center, as of December 2012, the size of China's online shopping users reached 242 million yuan, the Internet shopping usage rate increased to 42.9%. According to the January report of the China Business Federation, the growth of various domestic retail business, online shopping has been for many years to maintain the first. 2012 Online shopping market transaction size has exceeded 1 trillion yuan, accounting for social consumption of total retail sales of the proportion exceeded 6%. At the end of "Twelve-Five", this proportion is expected to reach 10%.

Nowadays people not only buy clothes and shoes on the internet, but also become the trend of buying furniture, building materials, IC components and jewellery parts. Representative enterprises have branch through the core city, this China's first IC components of the electric power, is the country's largest IC components Distributor branch (Nasdaq listed in 2005) of the company, in 2011 to enter the electricity business, due to the field market plate reached 2 trillion, and its ability to bring the value of the industry chain more far-reaching and extensive, it is learned that its E-commerce model can be upstream of the first line of the brand to provide small and medium-sized enterprises, through the electric power to help small and medium-sized enterprises to Shanzhai, therefore, its on-line one year will exceed 1 billion yuan, the target of 5 billion yuan It is expected that five years will build another production circulation of Jingdong.

The Government is increasingly attaching importance to

Traditional retail transformation is the way to survive, and government departments have repeatedly mentioned the consideration of economic model upgrades.

Recently in the "two sessions", E-commerce is a hot topic. Shanghai Municipal Party secretary Han Zheng thought: some physical shopping malls into the display counters, business model is undergoing profound changes, how Shanghai should face; Hangzhou Mayor Shao Jianwei said in the government work report, 2013 Hangzhou will explore new consumption patterns, vigorously cultivate network business, do strong e-commerce industry chain, Encourage residents to expand online shopping; "Guangzhou to accelerate the development of E-commerce Implementation Plan (trial)" has been released, from 2013 onwards, Guangzhou will be five consecutive years to invest 500 million yuan to support e-commerce development.

This kind of upsurge continues to the national "two sessions". "We can use E-commerce as a new way to expand domestic demand. "CPPCC members, Zhigong Central Xu Xiaolan introduced, the current many shopping malls become e-commerce" fitting room "for the traditional business, the transformation of business ideas and models to adapt to new consumer trends has been the meaning of the problem.

Electronic commerce expands domestic demand growth, not only to traditional retail trade substitution. The data from McKinsey, an internationally renowned research institute, shows that $59 is an alternative to offline retailing for each 100-dollar net retail turnover, and that 39 yuan is entirely driven by E-commerce.

The motion of Chen Naico, deputy chairman of the National People's Congress and Federation of Zhejiang Province, points out that with the trend of electronic commerce in traditional industries becoming more and more obvious, the transition demand of manufacturing industry should be encouraged, so that it should encourage the use of e-commerce to establish a new model of domestic sales and upgrade.

"Now E-commerce is just a change to the traditional retail channel, the next 3-5 years, will enter the production of change, until the impact of lifestyle changes," Chen Naico said, "China's manufacturing industry should seize this opportunity." ”

In fact, electricity dealers have extended to manufacturing. Foxconn recently announced a shift in the focus of its retail business to online sales. Coincidentally, 12 Ikea factory to refuse the appropriate home supply, since the creation of "Jia Yi Mei" brand Collective transformation of the electrical business into the cat.

These are not accidental events. Chen Naico found that online shopping platforms are now active in a large number of network retailers transformed by traditional manufacturing. For example, Wenzhou Longwan "Blue Rattan sanitary ware", the previous focus for Europe, the Middle East and other enterprises to do hardware bathroom Foreign trade OEM production, 2010 began to transform to do domestic sales, the second half of 2011, its cat shop sales have been nearly million yuan.

Problem to be solved but flaws

E-commerce with low-cost, high openness, flexibility of the advantages, can help manufacturers bypass the intermediate links, directly facing consumers, greatly improve product profitability, but also to achieve personalized, batch, customized order production mode, but also become a traditional manufacturing industry to build its own brand a shortcut.

However, there are still some bottleneck problems in internet shopping to break through. For example, China's existing logistics infrastructure construction, although it has a great development, but still relatively backward. Many electrical business enterprises have to try to build or build a warehouse logistics, resulting in duplication of construction, warehousing and logistics resource utilization low. In addition, the broadband is not wide, the problem of exorbitant tariffs seriously restricts the development and popularization of E-commerce.

To resolve these contradictions, Xu Xiaolan suggested that in hardware, the government vigorously promote e-commerce infrastructure construction, increase logistics, broadband infrastructure investment, especially in the West, remote areas to give investment tilt, break the logistics, broadband and other fields of market monopoly, attract social funds to invest. On the software side, the government should help the folk to set up the new idea of Internet governance. Minimizing administrative licensing and encouraging the civil subjects of electronic commerce to settle commercial disputes by market means rather than administrative means in the existing legal environment.

In view of the issue that the electric dealer levy and so on may weaken the electric quotient price superiority, Professor University Mechauzou's view is that the world most countries to carry on the tax neutrality principle to the electronic commerce, does not add the new tax. Countries have seen that to promote the development of e-commerce, in a certain period of tax exemption, tax reduction is a very effective means, developed countries, developing countries are the same.

Jing Lingbo, vice president of the Finance and Commerce Institute of the Chinese Academy of Social Sciences, also believes that the appropriate tax incentives should be adopted to promote the development of e-commerce in the formulation of relevant tax policies. Especially to small and medium-sized entrepreneurs mainly Consumer-to-consumer sellers, should also encourage their development, promote employment and domestic demand market expansion.

According to Alibaba Group published data, the current 94% of Taobao sellers turnover of 240,000 yuan below, most of the tax is not within the scope, and some of the better developed businesses, online has been taxed.

In any case, the electricity trader still moves forward in the result and the dispute. Beijing Business News reporter Zhang Yiwang/Wen Changji/Drawing